MOHAMMED AL MASROORI

• Campaign Management: Plan, launch, and continuously optimise multi-channel digital campaigns across social, in-store, app, and web touchpoints.
• Content Leadership: Define content strategy and brief design/copy teams to deliver timely, channel-appropriate creatives and copy.
• Social-Media Oversight: Own social strategy, calendar, and community management; monitor sentiment and guide engagement tactics.
• Digital-Asset Optimisation: Manage and enhance websites, apps, and in-store Mubashir screens, ensuring smooth user journeys and up-to-date content loops.
• Analytics & Reporting: Consolidate data from GA4, ad platforms, and social tools; build Excel dashboards and provide regular KPI insight reports to leadership.
• Vendor & Agency Coordination: Liaise with media and creative agencies, set clear SLAs, and oversee on-time delivery of assets and media placements.
• Internal-Stakeholder Engagement: Run cross-functional touchpoints with Operations, Finance, IT, and HSEQ to align budgets, timelines, and GTM workflows.
• Compliance & Governance: Enforce brand guidelines, legal checks, and digital governance standards across all owned and paid channels.
• Tools & Best-Practice Adoption: Operate GA4, Meta/Google Ads Manager, Excel, ClickUp, Sprout Social, and other platforms while embedding the latest digital-marketing best practices.

• Steering the successful introduction and orchestrating market penetration of new-to-industry products, including performance fuels (98), and initiating EV charging go-to-market strategies.
• Overseeing the marketing of fuel products, including gasoline, diesel, and other related products, to individuals and commercial customers.
• Agency and brand management.

• Promoted OOMCO and commercial assets, managed sub-products, and cultivated partnerships.
• Negotiated supplier agreements on pricing, offerings, and payment terms.
• Oversaw financial processes, including CTAs, debit/credit notes, and expenditure tracking.
• Planned sales targets based on market demand and supply analysis.
• Ensured daily operations aligned with OOMCO HSEQ standards.
• Collaborated with operations and procurement teams to address supplier matters.

• Managed Ahlain C-stores, promoting assets across 20+ locations, with a team of over 60.
• Analyzed sales and market trends, reporting to stakeholders.
• Led process improvements, and collaborated on promotions and digital marketing.
• Oversaw financial reporting, including budgeting, and revenue alignment.
• Directed asset management and real estate strategy.

• Developed and executed sales strategies to promote Hyland’s OnBase solution, targeting new business, and expanding existing client relationships.
• Conducted product demos, and delivered tailored presentations to showcase the solution’s value.
• Managed the sales cycle from prospecting to closing, including contract negotiations, and overcoming objections.
• Collaborated with internal teams to align on product offerings and customer success.

Achievements:

• Successfully closed a $1.5M deal by pitching the OnBase solution, demonstrating its value, and securing client buy-in.