Mounish Naidu
Worcester
Summary
Data-driven Marketing Analyst skilled in analytics, SEO/SEM, KPI tracking, CRM analysis, segmentation, forecasting, and performance reporting. Experienced in optimizing campaigns, improving ROI, analyzing customer behavior, and driving engagement across social, email, and web channels. Proficient in Python, Google Analytics, Tableau, SEMrush, SPSS, Excel, HubSpot, and other digital marketing tools, with strong capabilities in market research, competitive analysis, data visualization, and conversion optimization.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Performance Analyst (Client Project)
Clark University
Worcester
01.2025 - 04.2025
- Conducted in-depth analytics on customer behavior, segmentation patterns, and funnel performance, using data-driven strategy to uncover insights, benchmark competitors, and identify high-impact optimization opportunities.
- Built forecasting models, KPI dashboards, and performance metric reports to evaluate campaign effectiveness, run A/B testing analyses, measure ROI, and improve conversion analysis accuracy across digital channels.
- Delivered actionable recommendations through attribution modeling, insight generation, and continuous optimization strategies, enhancing targeting precision, campaign efficiency, and overall marketing performance.
Marketing Associate
Vishnu Chemicals
Hyderabad
12.2022 - 12.2023
- Managed 200+ purchase orders while tracking analytics, KPIs, and performance metrics in SAP/CRM systems to improve accuracy, efficiency, and data-driven reporting.
- Analyzed customer behavior trends, segmentation patterns, and engagement metrics to optimize order workflows, forecast demand, and reduce discrepancies.
- Executed 50+ daily outreach calls and applied conversion analysis and insights to increase lead quality, boost retention, and support revenue improvement.
- Launched targeted email campaigns and follow-ups, using optimization and data-driven insights to enhance engagement metrics and strengthen repeat business.
Marketing Intern
Social Call
Hyderabad
09.2020 - 12.2020
- Led Instagram outreach using analytics, segmentation, engagement metrics, and customer behavior insights to optimize content performance, drive 2,400+ daily impressions, and improve audience retention.
- Created SEO-driven web content supported by KPIs, performance metrics, and data-driven optimization techniques, increasing traffic by 40% and enhancing overall marketing efficiency.
- Developed post-event reports using CRM data, forecasting methods, conversion analysis, and channel-level reporting to deliver insights that supported budget improvement and strategic optimization.
Education
Master of Science - Marketing Analytics
Clark University
Worcester, MA12.2025
Bachelor of Business Administration -
ICFAI Business School
Hyderabad, India01.2022
Skills
Marketing Strategy, SEO & SEM, ROI Optimization, CRM Analysis, Brand & Social Media Audit, Predictive & Exploratory Data Analysis, SWOT & Competitive Analysis, Product Development, Campaign Development, Market Research, Data Visualization, Marketplace Simulation, Website Building, Consultation, Business Plan Development, Brand Marketing, Python, Google Analytics, SEMrush, Splunk, Canva, Tableau, SPSS, Excel, Qualtrics, WordPress, Wix, GitHub, Social Searcher, MailChimp, HubSpot, Facebook & Instagram Ads, Adobe
Certification
- Content Marketing – SEMrush
- Digital Marketing Certification – Stukent
- Digital Marketing Simternship – Stukent
- Google Analytics Certified
- Marketing Analytics – SEMrush
- SEO – SEMrush
- Social Media Marketing – SEMrush
Project Highlights
- CRM Strategy Analysis – IKEA USA, Conducted qualitative and quantitative analysis on IKEA’s CRM strategies; built dashboards to track retention KPIs.
- Harvard Marketplace Simulation, Developed a product and grew simulated sales by 45% using data-driven marketing and pricing strategies.
- Sustainable Growth Strategy, Created green marketing campaigns and modeled long-term impact through sustainability simulations.
- Splunk & Python Visualization, Used Splunk and Python to analyze and visualize product performance data across multiple KPIs.
- SEMrush SEO Campaign, Improved on-page SEO score from 65% to 90% via keyword optimization, backlink building, and content revamp.
- Stukent Campaign Simulation, Managed a digital product’s online presence and executed an SEO-PPC strategy that achieved a 100% ROI.
- Campus Store Analysis Project – Clark University, Conducted market and consumer behavior analysis using SPSS and Python to provide strategic recommendations for improving visibility and sales.
Tools And Platforms
Python, Google Analytics, SEMrush, Splunk, Canva, Tableau, SPSS, Excel, Qualtrics, WordPress, Wix, GitHub, Social Searcher, MailChimp, HubSpot, Facebook & Instagram Ads, Adobe
Timeline
Marketing Performance Analyst (Client Project)
Clark University
01.2025 - 04.2025
Marketing Associate
Vishnu Chemicals
12.2022 - 12.2023
Marketing Intern
Social Call
09.2020 - 12.2020
Master of Science - Marketing Analytics
Clark University
Bachelor of Business Administration -
ICFAI Business School