Nicole Chouinard
Danvers
Summary
Strategic Senior Director of Marketing known for unparalleled productivity and efficiency in task completion. Possess key skills in digital marketing strategies, brand management, and market research analysis. Excel in communication, leadership, and creative problem-solving to drive team success and achieve marketing objectives.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work History
Senior Director of Marketing
Atlas Healthcare
Danvers
06.2007 - Current
- Ensured compliance with relevant regulations in all areas of marketing operations.
- Monitored competitors' activities in order to stay ahead of the curve in terms of product innovation and messaging.
- Conducted market research and analysis to identify customer needs, preferences, and trends.
- Recruited new talent into the organization's marketing team as needed.
- Organized promotional events such as trade shows and conferences to build customer loyalty.
- Analyzed the effectiveness of all marketing activities through data-driven metrics.
- Created content for website, email campaigns, social media posts, and other marketing materials.
- Worked closely with sales teams to develop effective lead generation programs.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Managed annual marketing budget, ensuring optimal allocation of resources for maximum impact.
- Coordinated internal communications to ensure all staff are informed of marketing initiatives and their role in their success.
- Developed and maintained relationships with key industry influencers and strategic partners to amplify marketing efforts.
Education
Bachelor of Science - Nutritional Science
University of Rhode Island
Kingston, RI 09.2001 - 08.2005
Skills
- Content creation
- Brand strategy
- Customer relationship management
- Data analytics
- Competitor monitoring
- Event coordination
- Strategic planning
- Communication skills
- Budget management
Timeline
Senior Director of Marketing
Atlas Healthcare
06.2007 - Current
Bachelor of Science - Nutritional Science
University of Rhode Island
09.2001 - 08.2005
Similar Profiles
Keith GreeneKeith Greene
Materials Coordinator at Atlas HealthcareMaterials Coordinator at Atlas Healthcare
MONICA GRANNISSMONICA GRANNISS
Float Pool PACU RN at Atlas HealthcareFloat Pool PACU RN at Atlas Healthcare
Maggie SprayberryMaggie Sprayberry
Human Resources Specialist at Atlas HealthcareHuman Resources Specialist at Atlas Healthcare
Kathy PelletierKathy Pelletier
Radiologic Technologist at Mass General BrighamRadiologic Technologist at Mass General Brigham
Colby DavisColby Davis
Cashier at Ryan McCarthy (The Butchery)Cashier at Ryan McCarthy (The Butchery)