NICOLE FECTEAU
Boston
Summary
Global Product and Marketing Expert with six promotions within 12 years at the #3 sports brand in the world. Strong Leader focused on prioritizing the happiness and individual strengths of team members ensuring a non competitive, successful dynamic where employees feel empowered and motivated. Confident decision maker best known for strong, personable relationships throughout the organization. Fitness obsessed new mom who thrives off of productivity both in and out of the workplace.
Overview
15
15
years of professional experience
Work History
Senior Team Head, Global Product Management
PUMA
11.2017 - Current
- Oversee Global Run.Train Footwear Product Management Team
- Brief new business to Design & Development, manage timelines and deliver sensitive product feedback on behalf of the business
- Lead Product Marketing in partnership with Business Unit (BU) Marketing Channels
- Product Management Highlights- Created PUMA’s first indoor cycling shoe in partnership with Alex Toussaint, PUMA’s first CrossFit shoe and first weight lifting shoe
- PARTNERSHIPS: Represent the brand working closely with partners on co-creation. Highlights- Alex Toussaint (Peloton); Olivia Amato (Peloton); GOOP; LemLem; Frida Kahlo Estate; OUT Foundation; Chandler Smith; First Mile
CREATIVE DIRECTION: Brief internal creative agency on key initiatives for the season and work hand in hand on sell-in to sell-through process
PRODUCTION: Photoshoot planning around product looks, model selection, movement briefing, attendance, selects, and retouching
VIDEOS: Brief creative teams on sell-in videos to support key initiatives and stories each season, feed back on rounds and provide final approvals
COPY: Brief copy teams and work closely to finalize from sell-in to sell-through
Global Marketing Manager
PUMA
08.2011 - 11.2017
- Developed consumer-facing marketing communication plans to bring BU initiatives to life
- Responsible for BU marketing strategy—brief, collaboration, and approval of plans with Digital, PR, Sports Marketing, Media and Wholesale/Retail
- Mainly dedicated to asset management of Track & Field athlete, Usain Bolt- managed brand appearance calendar, attended every brand production for video and photo, managed, edited and approved all media interviews
- Managed sell-in process in collaboration with BU Footwear & Apparel Product Managers
- Worked with Tier 1 athletes and entertainment assets. Highlights include- Usain Bolt, Rihanna, Kylie Jenner, Track & Field Olympic athletes and federations, European Football athletes
- Worked in partnership with Global PR agency to execute on the ground large scale press events inclusive of: London 2012 Olympic activation, 2013 Moscow World Championships, 2015 Beijing World Championships and product launches in Tokyo, London, Barcelona, NYC, Mexico, Paris, Jamaica
Graduate Intern, Marketing & Merchandising
REEBOK INTERNATIONAL
05.2010 - 01.2011
- Worked with Product Management & Marketing to communicate product key initiatives & design changes
- Actively participated in key account meetings primarily within the Sporting Goods distribution
- Attended both regional and global go-to-market meetings for Reebok and Adidas Group
Public Relations Intern
INTERNATIONAL TENNIS HALL OF FAME
05.2008 - 09.2009
- Managed media on site at events, produced press kits and worked directly with tournament sponsors
Education
Master of Arts - Marketing Communications
University of Hartford
Bachelor of Arts - Communications
Salve Regina University
Skills
- Mom (2021)
- PUMA International Leadership Program- Designed to develop rising senior leaders (2020)
- Spin Instructor- August 2022-Present
- Founder @momsofsudbury - Mom group in town with over 200 members
- PUMA Association of Women- Co-Founder and Committee member of Mom Group Sub Division
- Big Sisters of America Mentor, Boston Chapter (2018-2022)
- University Women’s Lacrosse: 4-year member, 2-year captain
Timeline
Senior Team Head, Global Product Management
PUMA
11.2017 - Current
Global Marketing Manager
PUMA
08.2011 - 11.2017
Graduate Intern, Marketing & Merchandising
REEBOK INTERNATIONAL
05.2010 - 01.2011
Public Relations Intern
INTERNATIONAL TENNIS HALL OF FAME
05.2008 - 09.2009
Master of Arts - Marketing Communications
University of Hartford
Bachelor of Arts - Communications
Salve Regina University
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