Heather Jones-Lawlor
Weston
Overview
31
31
years of professional experience
Work History
Editor
BOSTON COLLEGE
01.2019 - Current
- Company Overview: Annals of Global Health
- Member of the Editorial Team for the Boston College biomedical journal, receive approximately 450 manuscripts annually from authors worldwide, publishing about 125 papers each year
- Manage peer-review process for all papers
- Communicate and coordinate with authors, including content strategies for Special Collection publications and oversee the implementation processes of these collections
- Administer the day-to-day operations of the journal
- Assign and prescreen content; oversee the process of granting publication waivers; oversee production schedules
- Troubleshoot daily inquiries and status updates for about 100+ manuscripts at any given time
- Annals of Global Health
Assistant Director, Global Public Health program
BOSTON COLLEGE
01.2018 - Current
- Company Overview: Schiller Institute for Integrated Science and Society, Chestnut Hill, MA
- Provide university-wide leadership, marketing direction and vision for the new Global Public Health program to various stakeholders across the organization
- Offer academic guidance to 300 students in the Global Public Health academic undergraduate concentration by working collaboratively with the Director to assist in execution of the programmatic and operational functions of the academic curriculum
- Curate content and produce marketing communication materials for the program including brochures, newsletters, academic web content, event management and direct mail publications
- Provide strategic direction and recommendations to the Dean and the Executive Leadership Group to grow the program
- Schedule and organize all internal speakers, academic meetings, internship programs and information sessions for the annual competitive student application process
- Compose and produce annual report; coordinate university wide research reports related to all public health
- Oversee all aspects of the program including coordinating the annual application process to select the new cohort of students, managing faculty schedules and courses, approving undergraduate degree audits, managing graduation events, and assisting alumni in career networking goals
- Coordinate faculty search committees
- Hire and manage 2-4 graduate assistants and Teaching Assistants for all courses
- Work collaboratively with campus partners across the university to support students
- Demonstrate strong interpersonal and communication skills; ability to interact with diverse external and internal stakeholders
- Adept at dealing with highly confidential and sensitive information
- Schiller Institute for Integrated Science and Society, Chestnut Hill, MA
Sr. Marketing Brand Manager, Kitchen Business Category
SHARK/NINJA CONSUMER PRODUCTS
01.2004 - 01.2010
- Manage a cross-functional team in the creation of a dynamic pipeline of new products based upon consumer insights and market demands
- Analyze customer and market trends in order to meet consumers’ needs
- Work collaboratively with Global Sourcing and Far East partners to recommend productivity initiatives to improve competitive cost while maintaining acceptable level of product quality
- Establish and maintain relationships at executive levels with key global suppliers/partners, respecting cultural differences
- Manage relationships with all existing key suppliers in order to control cost and assist manufacturing partners in developing new proprietary products
- Evaluate market environments and translate the information into marketing strategies to achieve strategic plan goals in the long-term
- Recommend a brand strategy, including role of sustaining both current and breakthrough innovation
- Team with sales managers and distribution partners in reviewing marketing and other programs
- Design retail presentations for customer meetings
- Recommend product assortment mix and pricing strategy
- Manage production and development activity including copywriting and editing for all consumer materials, direct mail and in-store POP materials
- Collaborate with creative agencies to maintain brand goals
- Create and present annual Situation Assessment, which analyzed overall brand and business performance
Marketing Manager
SHARK/NINJA CONSUMER PRODUCTS
01.2002 - 01.2004
- Worked collaboratively across a cross-functional team to track and manage product mix
- Analyzed consumer insight and NPD market data to write new product concept statements
- From analysis, recommended product features, benefits, and overall product design
- Reviewed channel and customer-specific point-of-purchase trade plans to ensure consistency with marketing objectives and strategies, and marketing plan
- Directed the internal Marketing Communications team to develop consumer-facing communication consistent with product communications hierarchy and global style guide
Co-Director, Marketing – Rival brand, Kitchen Business Category
THE HOLMES GROUP (JARDEN CONSUMER SOLUTIONS)
01.2000 - 01.2002
- Responsible for Crock-Pot brand and all Motorized kitchen appliance products, representing $150M in annual sales
- Managed the overall day-to-day operations of the brand and business including new product development, SKU rationalization, pricing strategies, promotions, packaging, and all consumer aspects
- Developed strategic business plan, created an environment of operational excellence to execute the plan
- Analyzed consumer trends, technologies, product categories, and geographies to identify category trends and future sources of growth
- Sourced data from outside research firm which provided quantitative and qualitative consumer research
- Led outside consumer research studies including multi-regional focus groups, in-home studies and surveys
- Assigned three direct reports clear projects and tasks, while coaching and developing their skills
- Managed and developed staff, increasing productivity while motivating employees
- Analyzed brand portfolio to help determine the role of Crock-Pot brand
- Recommended regional adaptations
- Assisted R&D and technical engineering team in transfer of USA production to new Far East facility, including a complete market analysis and recommendations for new product tooling investments
- Working with sales forecasting and logistics, developed production plan for transfer
Global Brand Manager, Bionaire
THE HOLMES GROUP (JARDEN CONSUMER SOLUTIONS)
01.1998 - 01.2000
- Managed the re-launch of the premium brand and product grouping to build consumer demand, market share, sales, and profitability
- Lead brand and product portfolio management, integrated marketing planning, and pricing management
- Worked collaboratively across a cross-functional team including product management, sales, finance and engineering recommending and implementing entire brand strategy
- Accountable for recommending the brand long-term strategies and 3-5 year financial targets
- Directed outside creative team to develop a global brand style guide, including treatment of logos, proprietary marks, colors, etc, consistent with the brand positioning
- Developed a clear statement of project scope and compensation for all marketing agencies before the project commenced
- Directed internal graphics group to develop and execute product packaging designs
Product Manager, Home Environment Group
THE HOLMES GROUP (JARDEN CONSUMER SOLUTIONS)
01.1994 - 01.1998
- Analyzed competitive product, competitive positioning and recommending strategies that enhanced the brand and product portfolio relative to competition
- Provided sales and senior management with latest ongoing competitive comparisons
- Prepared competitive analysis and specification documentation for sales to be used in retail presentations
- Made recommendations to enter, exit, or maintain product portfolio
- Tracked product cost and drivers of product cost and reported quarterly results to Finance and R&D
- Made recommendations for cost reduction for all SKUs
- Developed 12-18 month product forecast
- Led a cross-functional team to determine which SKU's to annually prune, and executed an annual SKU reduction cycle
- Worked collaboratively with marketing communications and marketing agencies to develop tradeshow materials and product presentations for all industry shows
Education
M.B.A. -
Boston College Carroll School of Management
B.S. - Marketing
Babson College
Skills
- Editing and proofreading
- Critical thinking
- Video editing
- Attention to detail
Timeline
Editor
BOSTON COLLEGE
01.2019 - Current
Assistant Director, Global Public Health program
BOSTON COLLEGE
01.2018 - Current
Sr. Marketing Brand Manager, Kitchen Business Category
SHARK/NINJA CONSUMER PRODUCTS
01.2004 - 01.2010
Marketing Manager
SHARK/NINJA CONSUMER PRODUCTS
01.2002 - 01.2004
Co-Director, Marketing – Rival brand, Kitchen Business Category
THE HOLMES GROUP (JARDEN CONSUMER SOLUTIONS)
01.2000 - 01.2002
Global Brand Manager, Bionaire
THE HOLMES GROUP (JARDEN CONSUMER SOLUTIONS)
01.1998 - 01.2000
Product Manager, Home Environment Group
THE HOLMES GROUP (JARDEN CONSUMER SOLUTIONS)
01.1994 - 01.1998
B.S. - Marketing
Babson College
M.B.A. -
Boston College Carroll School of Management
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