Nivjana Minga
Quincy
Summary
Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
4
4
years of professional experience
Work History
Senior Marketing Coodinator
Fiduciary Trust Company
Boston
01.2025 - Current
- Manage an annual calendar of in-person client and professional events, including internal coordination and communication.
- Oversee charitable and professional sponsorships: manage invoicing, design print ads, and coordinate branded materials and collateral.
- Optimize the firm’s Google Ads account: build new search campaigns, and continually enhance ad performance.
- Create and manage email campaigns in HubSpot to promote events and share thought leadership.
- Analyze campaign and website performance using Google Analytics and create dashboards in Looker Studio for executive reporting.
Marketing Coodinator
Fiduciary Trust Company
Boston
05.2022 - 12.2024
- Coordinated logistics for client-facing events, managing vendors, invitations, and registrations.
- Designed and executed branded Google Ads display campaigns, tracked performance, and implemented optimizations.
- Supported a full company website redesign and firm rebrand in collaboration with the Marketing, Sales, and Web Development teams.
- Developed and deployed HubSpot email campaigns to drive engagement and promote firm initiatives.
- Coordinated marketing campaigns to enhance brand visibility and client engagement.
Practice Management Assistant (Trusts & Estates /
Goodwin Procter LLP
Boston
01.2021 - 09.2021
- Assisted with practice management, project coordination, and marketing data updates.
- Worked with marketing and operations teams to ensure client data, contact lists, and digital content were up to date.
- Handled confidential information with discretion and maintained digital filing systems.
Education
Bachelor of Science - Marketing And Management
Northeastern University
Boston, MA05-2022
Skills
- Digital tools: Google Ads, Google Analytics, Looker Studio, HubSpot (email marketing, reporting)
- Creative tools: Adobe InDesign, Photoshop, Illustrator, WordPress, YouTube Studio
- Marketing skills: event planning, digital campaign management, sponsorships, and branding
- Other tools: Microsoft Office Suite, Google Workspace, CRM, and contact management
Timeline
Senior Marketing Coodinator
Fiduciary Trust Company
01.2025 - Current
Marketing Coodinator
Fiduciary Trust Company
05.2022 - 12.2024
Practice Management Assistant (Trusts & Estates /
Goodwin Procter LLP
01.2021 - 09.2021
Bachelor of Science - Marketing And Management
Northeastern University
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