Olivia Farmer
Saugus
Summary
I am a passionate, hands-on leader with a people-first approach to team development and performance improvement. I thrive on building strong customer relationships and providing thoughtful, strategic coaching that supports both individual growth and sales success. I am experienced in leading marketing initiatives, including planning and executing in-store and community events, as well as managing social media campaigns that drive engagement and brand awareness. I take pride in creating collaborative, high-performing teams that deliver meaningful results and memorable customer experiences.
Overview
5
5
years of professional experience
Work History
Assistant Store Manager
Wayfair
Lynnfield
11.2023 - Current
- Tracked and analyzed associate and designer sales performance, providing tailored coaching and conducting monthly one-on-ones to support continuous growth and goal alignment.
- Spearheaded marketing initiatives across digital and in-store channels, including managing a specialty retail Instagram account (600+ followers in 12 months) and executing targeted email campaigns to boost awareness and sales.
- Planned and executed high-impact retail events in partnership with Benjamin Moore, ASID, NorthShore Magazine, and iHeart Radio; built RSVP landing pages and managed end-to-end activation.
- Conducted B2B outreach to Wayfair Professional clients, strengthening relationships and identifying upsell opportunities to increase revenue.
- Played a key role in design business growth, contributing to 10% of store GRS in Q2 2024 and expanding to 40% in Q2 2025 through strategic marketing and sales alignment.
- Oversaw daily operations and team performance, including visual merchandising, floor sets, shipment processing, performance reviews, and accountability conversations as a key holder.
Design Specialist
Wayfair
Lynnfield
05.2023 - 05.2023
- Balanced multiple responsibilities, including client design projects, sales generation, and day-to-day operational management in a high-paced retail environment.
- Supported product development by managing timelines, tracking milestones, and ensuring cross-functional team alignment to meet deadlines.
- Monitored design team performance using KPIs and project pipeline data; provided strategic coaching on sales tactics, and closing techniques to boost conversion rates.
- Fulfilled key managerial responsibilities, including store opening/closing, task delegation, and delivering constructive performance feedback to team members.
- Created and presented client deliverables such as mood boards, space plans, and curated product assortments, tailored to individual design preferences, and functional needs.
Sales Associate
Wayfair
Lynnfield
01.2023 - 05.2023
- Delivered personalized product recommendations by actively listening to customer needs and asking qualifying questions to guide purchasing decisions.
- Resolved escalated customer concerns with professionalism and empathy, leveraging available tools and resources to ensure a positive experience and build brand loyalty.
- Maintained deep product knowledge across design styles, furniture materials, and service offerings to position the brand as a trusted design resource and support informed client decision-making.
Community Assistant
American Campus Communities
Durham
10.2021 - 05.2022
- Planned and executed community events to foster resident engagement, enhance satisfaction, and promote a positive living environment.
- Acted as a liaison between residents and property management, ensuring clear communication and prompt resolution of concerns.
- Provided timely and attentive responses to resident inquiries related to housing issues, maintaining a high standard of service.
- Conducted property tours, built rapport with prospective residents, effectively communicated value propositions, and secured signed leases through consultative selling.
Branch Manager
Student Painters
Saugus
10.2020 - 08.2021
- Generated over $96,000 in service sales within four months, and produced $45,000 in just three months through direct outreach and strong closing strategies.
- Sourced and engaged over 170 leads by door-to-door canvassing, successfully booking high-quality estimates, and converting prospects into customers.
- Conducted estimates and secured deposit checks, demonstrating confidence in sales negotiations and closing.
- Recruited, hired, and trained a part-time marketing team, coaching in cold-calling techniques and lead generation strategies.
- Managed and led a full-time painting crew, overseeing the successful completion of 11 residential projects, with a focus on quality, efficiency, and client satisfaction.
Education
Bachelor of Science - Business Administration: Marketing
University of New Hampshire
NH05-2022
Skills
- Digital marketing
- Sales performance analysis
- Customer relationship management
- Team leadership
- B2B outreach
- Performance feedback
- Problem solving
Timeline
Assistant Store Manager
Wayfair
11.2023 - Current
Design Specialist
Wayfair
05.2023 - 05.2023
Sales Associate
Wayfair
01.2023 - 05.2023
Community Assistant
American Campus Communities
10.2021 - 05.2022
Branch Manager
Student Painters
10.2020 - 08.2021
Bachelor of Science - Business Administration: Marketing
University of New Hampshire
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