Summary
Overview
Work History
Skills
Education
Languages
Work Availability
Work Preference
Quote
Interests
Websites
Software
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Omar Bouketaya

Omar Bouketaya

SALES MANAGER
Casablanca

Summary

Sales professional with over 10 years of experience in technical solutions sales across sectors from electronics to automotive including systems integration. Strong account management within B2B business development and industrial client negotiation. Proven successes in executing strategic & operational growth especially with automotive wiring and specialty industrial machinery.

Overview

16
16
years of professional experience

Work History

SALES Manager (Electronics)

OBK-CONSULTING SARL
Casablanca
08.2023 - Current
  • Forecasted sales and analyzed performance through meticulous KPI tracking.
  • Conducted market analysis to identify strategic business opportunities.
  • Proactively prospected and pursued commercial opportunities in target markets.
  • Performed competitive analysis on pricing and product offerings for market alignment.
  • Monitored competitors' product offerings, pricing strategies, and market positioning.
  • Developed in-depth expertise in products and services to serve as a trusted commercial liaison.
  • Business relations with machine manufacturers.
  • Provided commercial support to clients while collaborating with stakeholders for optimal service delivery.
  • Stayed ahead of market trends and competition to capitalize on business opportunities.
  • Led professional networking initiatives, including active participation in industry exhibitions.
  • Organized promotional events and interacted with community to increase sales volume.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Improved sales forecasting accuracy, utilizing data analytics to predict market trends and adjust sales strategies accordingly.

SALES & PURCHASING Manager

IP-DIS
Casablanca
07.2024 - 03.2025
  • Strategic and operational leadership of a B2B security equipment distribution company.
  • Managed multidisciplinary teams (sales, procurement, logistics) to deliver tailored solutions.
  • Developed key partnerships with manufacturers and integrators to ensure quality and cost-efficiency.
  • Oversaw end-to-end project execution, from client needs assessment to after-sales support.
  • Optimized supply chain processes to enhance efficiency and meet deadlines.
  • Ensured compliance with industry regulations, quality standards, and contractual obligations.
  • Monitored financial performance, budgeting, and profitability to drive sustainable growth.
  • Participated in trade shows and conferences to expand industry knowledge and network with potential suppliers.
  • Enabled uninterrupted production flow by maintaining an adequate stock of essential materials at all times.
  • Contributed to increased profit margins by consistently monitoring costs and identifying opportunities for savings.

GENERAL Manager

PROSYS SARL
Tunis
01.2015 - 07.2023
  • Led the overall strategy, operations, and business development of a low-current systems integration company.
  • Manage and optimize financial performance, ensuring profitability and sustainable growth.
  • Developed and maintained strategic partnerships with key suppliers, clients, and stakeholders.
  • Direct teams in the implementation of the company's Information System (IS) to enhance operational efficiency.
  • Establish and enforce company procedures to standardize workflows and improve service delivery.
  • Spearheaded the certification process (e.g., ISO, industry-specific standards) to ensure compliance with regulations and enhance market credibility.
  • Oversaw project execution, ensuring compliance with industry standards and client requirements.
  • Ensure adherence to safety regulations, quality standards, and emerging technologies in low-current systems.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.

Insurance Broker

Assurance CARTE
Tunis
02.2009 - 07.2023
  • Advise clients on insurance policies, ensuring optimal coverage tailored to their needs.
  • Negotiate policy terms and premiums with insurance providers to secure the best deals for clients.
  • Conduct risk assessments and provided strategic recommendations to mitigate potential financial losses.
  • Process insurance applications, claims, and renewals with accuracy and efficiency.
  • Maintain strong relationships with clients, ensuring high retention and satisfaction rates.
  • Stay up to date with industry regulations and market trends to provide informed advice.

Skills

  • Selling high-value technical solutions
  • Key Account/OEM/Automotive wiring relationship management
  • Sales prospecting
  • Client retention
  • Negotiations
  • Competitive analysis
  • Market watch
  • Networking
  • Trade fair representation
  • Customer Account Management
  • ERP: WAVESOFT
  • SAGE
  • PROASSUR
  • Reporting: POWER BI

Education

Master's degree - Management

FSEGT
01.2007

Languages

French
Bilingual or Proficient (C2)
English
Intermediate (B1)
Arabic
Bilingual or Proficient (C2)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

On-SiteRemoteHybrid

Quote

Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill

Interests

Tennis

Music

Software

SAP

POWERBI

OFFICE 365

CRM

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Omar BouketayaSALES MANAGER