Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
OMAR EL YAAGOUBI

OMAR EL YAAGOUBI

Head Of Internal Growth
Casablanca

Summary

Visionary business leader with over 15 years of international experience driving transformation and sustainable growth within OCP Group. With a hybrid background in mechanical engineering, executive business leadership, and geopolitics, I bring a unique ability to connect operational execution with strategic foresight. I specialize in leading high-impact growth initiatives, managing cross-functional teams in complex environments, and unlocking value across supply chains and industrial platforms. My career reflects a commitment to innovation, agile leadership, and building scalable solutions across Africa and beyond

Overview

17
17
years of professional experience
7
7
years of post-secondary education
3
3
Languages

Work History

HEAD OF INTERNAL GROWTH

OCP GROUP
06.2024 - Current
  • Spearheaded the internal growth strategy for specialty product lines by identifying and capitalizing on new business opportunities.
  • Coordinated with R&D, logistics, production, and commercial teams to align operational objectives with market needs.
  • Introduced internal growth initiatives and led cross-functional projects to improve time-to-market and customer responsiveness.
  • Implemented structured performance dashboards and KPIs for monitoring progress, enhancing reporting accuracy, and decision-making.

HEAD OF LOGISTIC OPERATIONS

OCP GROUP
03.2023 - 06.2024
  • Oversaw all logistics operations, including warehousing, bonded zones, land, and sea transportation across multiple business units.
  • Led cost-reduction initiatives through route optimization, warehouse digitization, and renegotiation of logistics contracts.
  • Established service level agreements and quality metrics with suppliers and internal stakeholders, ensuring consistent delivery performance.
  • Deployed data analytics tools to measure transportation and inventory KPIs, achieving a 12% reduction in supply chain disruptions.

COUNTRY MANAGER

OCP AFRICA
04.2022 - 03.2023
  • Defined and executed Rwanda's market entry strategy, including regulatory navigation, legal establishment, and branding.
  • Built a high-performing local team, promoted knowledge transfer from HQ, and ensured cultural alignment.
  • Managed full P&L responsibilities, and designed strategic partnerships with ministries and NGOs to develop rural fertilizer access.
  • Led the launch of new distribution centers and piloted digital tools for farmer engagement and training.

HEAD OF INDUSTRIAL DEVELOPMENT EAST AFRICA

OCP AFRICA
11.2021 - 02.2022
  • Directed strategic industrial programs, including plant design, pilot testing, and industrial scale-up across East Africa.
  • Oversaw the end-to-end development lifecycle, from feasibility analysis to procurement and contractor supervision.
  • Introduced lean methodologies for cost and timeline control, and aligned technical decisions with regional compliance standards.
  • Drafted technical specifications for third-party service providers, and ensured proper delivery.

HEAD OF OPERATIONS

OCP GROUP
11.2018 - 11.2021
  • Directed operational and investment budgets while overseeing daily subsidiary activities in Ethiopia.
  • Set up and chaired internal steering committees to evaluate performance, risks, and corrective actions.
  • Built client-specific service models and managed long-term relationships with government and institutional clients.
  • Supervised the establishment of strategic and technical committees for joint development projects.

HEAD OF MAINTENANCE METHODS OFFICE

OCP GROUP
04.2016 - 11.2018
  • Led the development and rollout of predictive and preventive maintenance plans across multiple production units.
  • Designed KPIs, dashboards, and workflows for tracking equipment reliability and workforce productivity.
  • Coordinated with engineering and operations managers for technical shutdowns and equipment upgrades.
  • Digitalized maintenance processes by integrating CMMS tools and updating asset management databases.

MAINTENANCE MANAGER

OCP GROUP
04.2014 - 04.2016
  • Managed corrective and preventive maintenance for critical facilities, including Daoui Plant, Sidi Chennane, and flotation units.
  • Supported spare parts planning and improved stock levels by introducing new forecasting models.
  • Supervised a team of engineers and technicians, defined maintenance KPIs, and ensured continuous performance tracking.
  • Contributed to the implementation of the CMMS platform, and the establishment of standardized maintenance protocols.

SENIOR MAINTENANCE ENGINEER OF MINES EQUIPMENTS AND MACHINES

OCP GROUP
08.2008 - 04.2014
  • Ensured the daily availability of mining equipment and helped exceed production targets for the division.
  • Administered maintenance budgets, managed repair schedules, and coordinated with operations teams.
  • Implemented quality control processes for spare parts and safety procedures for field operations.
  • Led a team of technicians in the development of maintenance reports and cost analysis.

Education

Executive Leadership Program -

Harvard Business School
Boston
09.2024 - 09.2024

Executive Master - Geopolitics and Geoeconomics of Emerging Africa

HEC Paris / Mohamed VI Polytechnic University UM6P
Rabat, Morocco/Paris, France
09.2021 - 02.2024

Certificate - Entrepreneurship, Innovation and Leadership Strategies

University of California
Los Angeles
06.2015 - 06.2015

EMBA -

Higher Institute of Commerce And Business Administration ISCAE
Casablanca, Morocco
09.2013 - 07.2015

Mechanical Engineer - Mechanical Design and Manufacturing

National Higher School of Electricity And Mechanics ENSEM
Casablanca, Morocco
09.2005 - 07.2008

Skills

International Operations Strategy & Development

Interests

READING, TRAVELING, SPORT

Timeline

Executive Leadership Program -

Harvard Business School
09.2024 - 09.2024

HEAD OF INTERNAL GROWTH

OCP GROUP
06.2024 - Current

HEAD OF LOGISTIC OPERATIONS

OCP GROUP
03.2023 - 06.2024

COUNTRY MANAGER

OCP AFRICA
04.2022 - 03.2023

HEAD OF INDUSTRIAL DEVELOPMENT EAST AFRICA

OCP AFRICA
11.2021 - 02.2022

Executive Master - Geopolitics and Geoeconomics of Emerging Africa

HEC Paris / Mohamed VI Polytechnic University UM6P
09.2021 - 02.2024

HEAD OF OPERATIONS

OCP GROUP
11.2018 - 11.2021

HEAD OF MAINTENANCE METHODS OFFICE

OCP GROUP
04.2016 - 11.2018

Certificate - Entrepreneurship, Innovation and Leadership Strategies

University of California
06.2015 - 06.2015

MAINTENANCE MANAGER

OCP GROUP
04.2014 - 04.2016

EMBA -

Higher Institute of Commerce And Business Administration ISCAE
09.2013 - 07.2015

SENIOR MAINTENANCE ENGINEER OF MINES EQUIPMENTS AND MACHINES

OCP GROUP
08.2008 - 04.2014

Mechanical Engineer - Mechanical Design and Manufacturing

National Higher School of Electricity And Mechanics ENSEM
09.2005 - 07.2008
OMAR EL YAAGOUBIHead Of Internal Growth