OMAR EL YAAGOUBI
Head Of Internal Growth
Casablanca
Summary
Visionary business leader with over 15 years of international experience driving transformation and sustainable growth within OCP Group. With a hybrid background in mechanical engineering, executive business leadership, and geopolitics, I bring a unique ability to connect operational execution with strategic foresight. I specialize in leading high-impact growth initiatives, managing cross-functional teams in complex environments, and unlocking value across supply chains and industrial platforms. My career reflects a commitment to innovation, agile leadership, and building scalable solutions across Africa and beyond
Overview
17
17
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
HEAD OF INTERNAL GROWTH
OCP GROUP
06.2024 - Current
- Spearheaded the internal growth strategy for specialty product lines by identifying and capitalizing on new business opportunities.
- Coordinated with R&D, logistics, production, and commercial teams to align operational objectives with market needs.
- Introduced internal growth initiatives and led cross-functional projects to improve time-to-market and customer responsiveness.
- Implemented structured performance dashboards and KPIs for monitoring progress, enhancing reporting accuracy, and decision-making.
HEAD OF LOGISTIC OPERATIONS
OCP GROUP
03.2023 - 06.2024
- Oversaw all logistics operations, including warehousing, bonded zones, land, and sea transportation across multiple business units.
- Led cost-reduction initiatives through route optimization, warehouse digitization, and renegotiation of logistics contracts.
- Established service level agreements and quality metrics with suppliers and internal stakeholders, ensuring consistent delivery performance.
- Deployed data analytics tools to measure transportation and inventory KPIs, achieving a 12% reduction in supply chain disruptions.
COUNTRY MANAGER
OCP AFRICA
04.2022 - 03.2023
- Defined and executed Rwanda's market entry strategy, including regulatory navigation, legal establishment, and branding.
- Built a high-performing local team, promoted knowledge transfer from HQ, and ensured cultural alignment.
- Managed full P&L responsibilities, and designed strategic partnerships with ministries and NGOs to develop rural fertilizer access.
- Led the launch of new distribution centers and piloted digital tools for farmer engagement and training.
HEAD OF INDUSTRIAL DEVELOPMENT EAST AFRICA
OCP AFRICA
11.2021 - 02.2022
- Directed strategic industrial programs, including plant design, pilot testing, and industrial scale-up across East Africa.
- Oversaw the end-to-end development lifecycle, from feasibility analysis to procurement and contractor supervision.
- Introduced lean methodologies for cost and timeline control, and aligned technical decisions with regional compliance standards.
- Drafted technical specifications for third-party service providers, and ensured proper delivery.
HEAD OF OPERATIONS
OCP GROUP
11.2018 - 11.2021
- Directed operational and investment budgets while overseeing daily subsidiary activities in Ethiopia.
- Set up and chaired internal steering committees to evaluate performance, risks, and corrective actions.
- Built client-specific service models and managed long-term relationships with government and institutional clients.
- Supervised the establishment of strategic and technical committees for joint development projects.
HEAD OF MAINTENANCE METHODS OFFICE
OCP GROUP
04.2016 - 11.2018
- Led the development and rollout of predictive and preventive maintenance plans across multiple production units.
- Designed KPIs, dashboards, and workflows for tracking equipment reliability and workforce productivity.
- Coordinated with engineering and operations managers for technical shutdowns and equipment upgrades.
- Digitalized maintenance processes by integrating CMMS tools and updating asset management databases.
MAINTENANCE MANAGER
OCP GROUP
04.2014 - 04.2016
- Managed corrective and preventive maintenance for critical facilities, including Daoui Plant, Sidi Chennane, and flotation units.
- Supported spare parts planning and improved stock levels by introducing new forecasting models.
- Supervised a team of engineers and technicians, defined maintenance KPIs, and ensured continuous performance tracking.
- Contributed to the implementation of the CMMS platform, and the establishment of standardized maintenance protocols.
SENIOR MAINTENANCE ENGINEER OF MINES EQUIPMENTS AND MACHINES
OCP GROUP
08.2008 - 04.2014
- Ensured the daily availability of mining equipment and helped exceed production targets for the division.
- Administered maintenance budgets, managed repair schedules, and coordinated with operations teams.
- Implemented quality control processes for spare parts and safety procedures for field operations.
- Led a team of technicians in the development of maintenance reports and cost analysis.
Education
Executive Leadership Program -
Harvard Business School
Boston 09.2024 - 09.2024
Executive Master - Geopolitics and Geoeconomics of Emerging Africa
HEC Paris / Mohamed VI Polytechnic University UM6P
Rabat, Morocco/Paris, France 09.2021 - 02.2024
Certificate - Entrepreneurship, Innovation and Leadership Strategies
University of California
Los Angeles 06.2015 - 06.2015
EMBA -
Higher Institute of Commerce And Business Administration ISCAE
Casablanca, Morocco 09.2013 - 07.2015
Mechanical Engineer - Mechanical Design and Manufacturing
National Higher School of Electricity And Mechanics ENSEM
Casablanca, Morocco 09.2005 - 07.2008
Skills
International Operations Strategy & Development
Interests
READING, TRAVELING, SPORT
Timeline
Executive Leadership Program -
Harvard Business School
09.2024 - 09.2024
HEAD OF INTERNAL GROWTH
OCP GROUP
06.2024 - Current
HEAD OF LOGISTIC OPERATIONS
OCP GROUP
03.2023 - 06.2024
COUNTRY MANAGER
OCP AFRICA
04.2022 - 03.2023
HEAD OF INDUSTRIAL DEVELOPMENT EAST AFRICA
OCP AFRICA
11.2021 - 02.2022
Executive Master - Geopolitics and Geoeconomics of Emerging Africa
HEC Paris / Mohamed VI Polytechnic University UM6P
09.2021 - 02.2024
HEAD OF OPERATIONS
OCP GROUP
11.2018 - 11.2021
HEAD OF MAINTENANCE METHODS OFFICE
OCP GROUP
04.2016 - 11.2018
Certificate - Entrepreneurship, Innovation and Leadership Strategies
University of California
06.2015 - 06.2015
MAINTENANCE MANAGER
OCP GROUP
04.2014 - 04.2016
EMBA -
Higher Institute of Commerce And Business Administration ISCAE
09.2013 - 07.2015
SENIOR MAINTENANCE ENGINEER OF MINES EQUIPMENTS AND MACHINES
OCP GROUP
08.2008 - 04.2014
Mechanical Engineer - Mechanical Design and Manufacturing
National Higher School of Electricity And Mechanics ENSEM
09.2005 - 07.2008
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