Oumaima Mounir
Summary
Passionate Marketing Specialist with 3 years of experience combining brand strategy, customer loyalty programs, and hands-on field execution. Skilled in designing and implementing retail & loyalty activations in +300 sites, that enhance brand engagement and drive business growth.
A hybrid profile - both analytical and creative - skilled in leading end-to-end marketing projects, turning field insights into growth levers and actionable marketing strategies. Proven ability to collaborate cross-functionally and lead teams to deliver impactful results aligned with business objectives.
Overview
4
4
years of professional experience
Work History
Loyalty Operations
Vivo Energy Maroc
07.2023 - Current
- Loyalty Program Operations Management: Oversaw daily operations of Shell Club Fidélité across a network of 300+ service stations, driving a +12% increase in key loyalty KPIs through optimized field execution and structured performance monitoring. Managed a team of 40 hosts on site deployed nationwide, ensuring daily presence in key stations to drive on-site member engagement, support enrolment efforts, and elevate program visibility and conversion through localized, customer-centric activations.
- On-site Activations & Customer Engagement: Executed targeted BTL activations with branded SCF goodies, tailored to station profiles (truck, taxi, private motorists), reaching +30,000 loyalty members, boosting recruitment rates and enhancing member engagement.
- Training & Capability Building: Led the training of over 1,250 pump attendants across 10 regions and 140+ service stations, ensuring standardized execution of the loyalty program and strong frontline engagement across all operational levels.
- Reporting & Data Analytics: Designed and deployed automated dashboards to track key KPIs (transaction volumes, earn/redemption rates, activity rate, conversion rate...), enabling real-time performance visibility and rapid corrective actions by field teams (retailers, TMs, pump attendants, on sites hosts).
- External Suppliers & Contract Management: Drafted and launched tenders, negotiated supplier contracts, and maintained high standards of collaboration with street marketing, print partners, and logistics providers to ensure smooth and timely campaign delivery.
- Market Research & Brand Insights: Conducted in-depth consumer and market analyses, organized field interviews and focus groups to assess loyalty program positioning, customer perceptions, and guide strategy adjustments across the loyalty ecosystem
Convenience Retail Marketing Support
Vivo Energy Maroc
12.2022 - 06.2023
- Field Data Monitoring & Analysis: Collected, extracted, and analyzed operational and sales data from over 18 COCO Select shops, creating actionable dashboards to support weekly marketing performance reviews, SKU rotation analysis, and promo impact tracking.
- Marketing Stock & Logistics Coordination: Managed inventory of +80 promotional SKUs, coordinated the preparation and delivery of products for targeted COCO Select shops, and contributed to the referencing of new product variants, ensuring proper visibility and shelf placement during product launches.
- Campaign Execution Support: Contributed to the deployment of +6 activations in +12 COCO shops, ensuring on-time dispatch and proper setup of BTL materials (visibility & display kits), while collecting qualitative feedback from store managers and frontline teams to support post-activation analysis and future improvements.
Junior Product Manager
Allo Invest
11.2021 - 03.2022
- Product & Database Management: Updated and structured the product database to support marketing and sales operations, ensuring alignment across +100 product and suppliers references spanning booth design, digital platforms, interior design, and decorative materials.
- Marketing Asset Development: Collaborated with sales and design teams to create commercial tools and promotional content (catalogs, brochures, product cards) that improved customer understanding and sales conversion.
- Prospection & Business Development: Actively prospected and secured 15+ new clients in the interior renovation and professional exhibitions, contributing to revenue growth and brand visibility through tailor-made proposals and targeted presentations.
- Cross-Functional Collaboration: Worked closely with sales teams to design and refine value propositions, contributing to the achievement of sales targets (+15% revenue growth over 4 months) through better product visibility and offer clarity.
Education
Master of Science - Sales & Marketing Engineering
University Hassan II - Ain Sbaâ
Casablanca06-2022
Bachelor of Science - Economics & Management
University Hassan II - Ain Chok
Casablanca06-2020
High School Diploma -
Fatima Ezzahra High School
Casablanca06-2017
Skills
- Project management
- Office tools
- Problem-solving
- Multitasking Abilities
- Public speaking
- Creativity
Timeline
Loyalty Operations
Vivo Energy Maroc
07.2023 - Current
Convenience Retail Marketing Support
Vivo Energy Maroc
12.2022 - 06.2023
Junior Product Manager
Allo Invest
11.2021 - 03.2022
Master of Science - Sales & Marketing Engineering
University Hassan II - Ain Sbaâ
Bachelor of Science - Economics & Management
University Hassan II - Ain Chok
High School Diploma -
Fatima Ezzahra High School
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