Oussama BENMESSAOUD
Executive Leader | High Med-Tech | Strategic Business Development
Casablanca
Summary
Dynamic and results-driven General Manager with extensive experience in mature and emerging markets. Specialized in high med-tech industries, strategic partnerships, and business development. Proven track record of driving growth, enhancing market share, and building high-performing teams. Recognized for delivering transformational results in challenging environments and fostering sustainable success.
Overview
17
17
years of professional experience
2012
2012
years of post-secondary education
Work History
General Manager – North and West Africa
Elekta
04.2021 - Current
- Full P&L responsibility, managing budgets, revenue growth, and cost optimization strategies
- Designed and executed growth initiatives, boosting market share from 28% to 48%
- Established strategic partnerships with international banks and organizations to enhance regional operations
- Led mergers and acquisitions, including valuation, negotiation, and post-merger integration
- Optimized team performance through strategic leadership, motivation, and streamlined operations
General Manager and Co-Founder
Advanced Medical Services
10.2016 - 03.2021
- Founded and scaled a high-tech medical equipment distribution company
- Secured partnerships with leading global manufacturers, positioning the company as a market leader
- Delivered exponential growth and achieved a successful business exit
Direct & Indirect Life Cycle Management Business Unit Manager
GE Healthcare
10.2014 - 09.2016
- Established a business unit for MRI, CT, and PET CT upgrades, generating $7M in the first year
- Developed a $20M pipeline, driving significant revenue growth in key markets
- Implemented innovative marketing initiatives for increased brand visibility and customer engagement.
- Mentored junior staff members, supporting their professional growth within the organization.
Africa Indirect Service Sales Manager
GE Healthcare
01.2011 - 09.2014
- Managed sales across 50+ countries, achieving a 40% revenue increase
- Built and led effective cross-functional teams, driving service excellence and customer satisfaction
- Increased sales revenue by developing and implementing effective sales strategies.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
EMEA Strategic Account & Alliances Manager
Mediterranean Medical
10.2007 - 11.2010
- Structured and implemented a commercial strategy, growing topline revenue from $150K to $2M in two years
- Developed EMEA distribution channels and tailored strategies by market
- Directed new product introductions and technical training, enhancing partner capabilities and market reach
- Served as the primary liaison between the company and its strategic partners, ensuring effective communication at all levels of both organizations.
- Conducted regular assessments of partnership performance, making recommendations for improvements when needed.
Education
Master’s - Biomedical Equipment Management
IUP Ville et Santé
Bachelor’s - Mechatronics Engineering
Versailles Saint Quentin En Yvelines University
07-2006
No Degree -
Professional And Leadership Development
05.2001 -
Skills
Team Building
Cross-Cultural Management
Change Management
P&L Oversight
Strategic Planning
Partnership Development
High Med-Tech
Channel Management
Market Expansion
Timeline
General Manager – North and West Africa
Elekta
04.2021 - Current
General Manager and Co-Founder
Advanced Medical Services
10.2016 - 03.2021
Direct & Indirect Life Cycle Management Business Unit Manager
GE Healthcare
10.2014 - 09.2016
Africa Indirect Service Sales Manager
GE Healthcare
01.2011 - 09.2014
EMEA Strategic Account & Alliances Manager
Mediterranean Medical
10.2007 - 11.2010
No Degree -
Professional And Leadership Development
05.2001 -
Master’s - Biomedical Equipment Management
IUP Ville et Santé
Bachelor’s - Mechatronics Engineering
Versailles Saint Quentin En Yvelines University
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