PAPE MAMADOU MBENGUE

I support companies, institutions, and educational organizations in building coherent and impactful communication strategies, from concept to execution.

Key achievements :

• Accompanied a major B2B event in the foodtech sector, on its marketing and communication strategy, including positioning, editorial content, and digital visibility.
• Conceived and deployed the communication strategy of a French international school in Rabat, focusing on brand identity, audience targeting, and enrollment visibility.
• Designed content strategies and storytelling formats aligned with RSE values and stakeholder expectations.
• Built bridges between content, digital activation, and strategic visibility.

Led editorial strategy and communication initiatives at a publishing house specializing in corporate and cultural illustrated books, emphasizing storytelling, institutional visibility, and public engagement.

Impact and scope:

• Designed and delivered editorial projects for clients like COSUMAR, SHELL, UM6P, AL OMRANE, SOREC, ...
• Developed culturally impactful publications that celebrate and document Moroccan heritage, such as the Tbourida tradition, the country’s street food culture, and UNESCO World Heritage Sites.
• Conceived and coordinated youth-oriented educational projects in collaboration with UNESCO and Bank of Africa, including “Les balades de Noor” and “Bintou & Issa”.
• Executed multi-channel communication campaigns to ensure public resonance and strong media visibility.
• Collaborated with executive teams, cultural institutions, and corporate partners to align editorial content with broader communication and branding objectives.

Baantou is a communication and influence agency working across innovation, development, and civic engagement.

Key contributions :

• Defined and delivered institutional communication strategies for UN-funded initiatives (UNFPA, UN Women, PNUD).
• Designed and facilitated the Walk the Talk Dakar platform, enhancing dialogue and visibility for local entrepreneurs.
• Coordinated advocacy content and public campaigns with a focus on youth, gender equality, and economic inclusion.