Parvez ALI Shaikh
MUMBAI
Summary
Dynamic Store Manager with proven success at Liali Jewellery, excelling in sales growth and team leadership. Expert in merchandising and customer satisfaction, I effectively drive promotional activities and motivate staff to achieve targets. Recognized for adaptability and problem-solving skills, I consistently enhance store performance and foster a positive shopping environment.
Overview
35
35
years of professional experience
Work History
Store Manager
Liali Jewellery, 1306, GOLD CREST BUILDING, DMCC, DUBAI.
Dubai
10.2015 - Current
- Company Overview: LIALI JEWELLERY, 1306, GOLD CREST BUILDING, DMCC, Sh. Zayed Road, Dubai. P.O.Box—39382. UAE.
- Maximizing the sale potential and achieving the quarterly sales target.
- Effective planning and implementation of the marketing activities, bank tie-ups, and sales promotions.
- Effectively supervising and managing the store with the sales team, as per the company’s set policies, higher standards, and principles.
- Creating a positive environment and attitude in the store for the better growth of the business.
- Educating the new staff on products, system training, handling internal transfers, repairs and orders, shop security measures, preparing the daily cash sheet, and stock sheet.
- Motivating and encouraging the sales staff in attaining the highest level of customer satisfaction and winning the customers' loyalty.
- Making the quarterly reports of the sales targets, staff sales performances, and merchandise productivity.
- Maintaining the higher standard of the Visual Merchandising of all in-house Signature Brand of the Liali.
- Selecting the merchandise according to the prevailing trends and fashions of the market and the customers.
- Organizing in-store sales and promotional activities on various occasions.
- Attending the various seminars and Jewellery exhibitions.
- Ensuring adherence to various ministries' laws, rules, and regulations in Oman.
- Receiving jewelry from customs and then taking it for hall marking to the stamping ministry.
- Supervising the melting of old gold and scrap, converting it into TT BAR, and making payments to various suppliers and manufacturers.
- Job Profile: Store Manager.
Senior Jewellery Specialist
Harding Brothers (Guernsey) Limited
St Peter Port
05.2014 - 08.2015
- Company Overview: P.O.Box 287,4th floor, West wing, Trafalgar Court Admiral Park, St Peter Port, Guernsey, GY1 3RL.
- Maintaining the daily inventory book of the diamonds, gem stones and gold jewellery.
- Giving Seminars and Presentation on Diamonds, Tanzanite, Marahalago and other colored Gems in every cruise.
- Organising various jewellery events in co-ordination with Hotel Director and ARD to increase the footfall in the jewellery store as per the duration of the cruise.
- Conducting free raffle draw after every seminar and presentation to generate the walk-ins in the store.
- Sending the invitation to the High Profile Guest, VIP & VVIP for the promotional sales, various discount offers and launching of the new collection of the various diamonds, tanzanite and other colored gem stones jewellery.
- To convert the walk-ins into the sales.
- Achieve the cruise wise sales targets.
- Creating new sale promotion activity in co-ordination with the Manager, Hotel Director, ARD and the sales and marketing department at the head office.
- To inform the guests about the launching of the newly found rare stone like Zultanite through distribution of the pamphlets and announcement in co-ordination with the Art Auction and on board Guest jeweler.
- Preparing the cruise wise sales report and the monthly sales report.
- Updating the manager and the head office about the current fashion and trend prevailing on the various luxurious ships around the world.
- Selecting the merchandise as per the demand and needs of the guests and accordingly preparing the list of the requirement of the new jewellery.
- Informing the head office about the requirement of the packaging and display material as per the various jewellery brands on board.
- Follow up of the repairs and the customer complaints with regional office.
- Informing the guest about the various customs regulations of the different countries.
- Upkeep the ambience of the store by routinely checking the lighting requirement, changing the display as per the cruises and preparing the store son every turn around for the next cruise.
- Maintaining the cruise wise register of the diamond testing.
- Taking the new orders of the guest as per the company’s policy and doing the follow up till the final delivery to the guest.
- Job Profile: Senior Jewellery Specialist
Asst. Store Manager
Pure Gold Jewellers and Diamond India Pvt. Ltd.
Mumbai
09.2012 - 04.2014
- Company Overview: Plot No. A/46, Street No.2, Grd. Floor, MIDC, Andheri (E), Mumbai 400093.
- Preparing DSR and updating the inventory report.
- Attending the High Profile customers and assisting the junior staff in converting the walk-ins into sales.
- Preparing the quotation of the new orders and coordinating with the Merchandiser and follow up of the order till its completion.
- Preparing the sales report of the loose diamonds and internationally certified diamonds.
- Preparing the monthly sales report of the diamond, platinum and gold jewellery individually.
- Planning the strategy to increase the daily walk inn and presenting it to the CEO.
- Collecting feedback of the customers and assessing customer satisfaction and their requirement.
- Preparing the monthly petty cash of the shop and administering the daily collection of the cash sales and cheque with the accounts department.
- Job Profile: Asst. Store Manager
Department In charge
DFS India Private Limited
Mumbai
07.2011 - 12.2011
- Company Overview: Section Gitanjali LifeStyles, Chhatrapati Shivaji Terminal, 2B-Departure, Sahar, Andheri (E), Mumbai
- Attending the browsing customers and converting them into sale.
- Assisting the Junior Staff in getting the sale.
- Training and coaching the new sales associates about different brands of the company, its products, features, and various aspects of sale.
- Encouraging and motivating the sales team in achieving the monthly sales target.
- Giving suggestions to the head office regarding the promotions and gift items as per occasion for increasing the sales.
- Preparing and sending daily sales report, inventory report to the sales and operational head.
- To do the daily banking of the various international currencies.
- To maintain the record of the display items and packaging materials.
- To prepare the monthly roaster of the sales associates in co-ordination with the HR and Sales Department.
- To assess and prepare the performance report of the sales staff.
- To maintain all aspect of the stores including attractive merchandise display and overall ambiance of the store.
- Selecting the products for the sale as per taste and demand of the international customers.
- To ensure the manual register of the customer feedback is maintained and presented in the monthly meeting at the head office.
- To co-ordinate with account department, HR department, Merchandise department, IT department, airport security and customs department as per the needs.
- To manage efficiently and effectively overall operation of the store.
- To take on arrival pre-orders from international departing customers.
- To prepare the reports on the latest trends, taste and choice prevailing in the international travel retail trade.
- To maintain the decorum and punctuality in the store.
- To ensure customer satisfaction by providing them quality service.
- To address customer complaints to the concerned department and ensure the satisfactory results.
- Job Profile: Department In charge (Diamond Jewellery Section)
Centre Head-Thane Branch
Indian Institute of Jewellery
Mumbai
03.2011 - 12.2011
- Company Overview: Modern Centre, Sane Guruji Marg, Mahalaxmi (east), Mumbai-400 011
- Drives Sales Growth through student generation and conversion into long-term courses, Corporate Training Contracts
- Provide inputs to Corporate for marketing plans for the Centre
- Implement the Centre Marketing activities as outlined by Corporate within Budgets and timelines. Review, Monitor and report on all marketing activity and results.
- Provide inputs and projections for Sales Targets channel wise for the Centre
- Given Yearly / Quarterly/ Monthly objectives, plan monthly channel wise targets and promotion activities.
- Allocate budgets channel wise example: Trade Loads / discounts, promotion activities, local advertising etc.
- Review and report Sales Plan Achievement, Productivity of trade spends, budget variances, provide inputs for revision.
- Plan and execute sales promotion activities for making prospective students aware of IIJ and arouse interests
- Ensure rigorous follow up of leads and counseling either through visits or phone calls.
- Schedule counselors / faculty for conversion of enquiries and walk-ins. Monitor conversions and plan any interventions if required.
- Drive Student Conversion from short term courses to Career Courses through effective delivery of short term course, counseling from faculty and marketing of career courses in-house.
- Administer Academic Policies and Program in line with IIJ guidelines.
- Determines scheduling of courses and batches to maximize throughput rate
- Monitor course delivery in terms of content and sequence of classes as per predefined IIJ standards
- Monitor examinations And Grading
- Retaining new students and monitor student progress toward their respective degrees, certification and graduations.
- Co-ordinate and provide administration to all activities at the centre Library, Admissions and General admin
- Resolve disciplinary problems both within the student body and administration.
- Implement & monitor the admission process to ensure admission of students with a reasonable potential for success.
- Fostering and maintaining sound personal and professional relationships among the members of staff.
- Ensure manpower availability for smooth running of the centre.
- Drive superior performance by reviewing employee performance, arranging for feedback and development opportunities.
- Training, Guiding & Motivating the sales team in achieving the sales targets.
- Ensure the fulfillment of the course and related commitments made to students
- Collect feedback and assess student satisfaction during and post course completions.
- Devise changes / initiatives to drive student satisfaction.
- Lead the “Target Corporate” Identification for the Centre
- Liaison with existing and new Corporate to understand their needs, customize offer and negotiate deals.
- Directly manage major and critical client accounts, and coordinate the management of all other accounts through Marketing Executives.
- Selecting the market for opening the new branches as per the IIJ’s standard policies & principles.
- Negotiating with the Real Estate for the Rent, Lock-in period, Municipal Taxes, Security Deposit & finalizing the agreement’s terms & conditions of the contract.
- Organizing the seminars, kiosk & workshops in the Schools & Colleges.
- Job Profile: Centre Head-Thane Branch
Business Development Manager
Planet M-Trading LLC
Deira Dubai
05.2009 - 01.2010
- Company Overview: Deira Dubai, UAE
- Identifying and developing new markets in Tehran, Nigeria, Egypt, Algeria, Sudan and all G.C.C. Countries.
- Identifying and negotiating with new suppliers, importers in domestic market, free zones and in international market for memory cards, SD cards, MMC cards, Flash Drives and Mobile Accessories.
- Planning, Developing and implementing different marketing strategies for local and international market.
- Consolidating the business relation with existing clients, identifying new clients, enhancing the growth of business and improving the profitability of the company.
- Ensuring timely delivery of the ordered goods to all the local and overseas clients.
- Assisting the sales staff in the collection of Payment Dues, daily sales proceeds and in preparing the daily sales and inventory reports.
- Negotiating with distributors of international brands like Sony Ericson, NOKIA, Samsung, Toshiba, SanDisk and Alcatel for better corporate discounts and credit period.
- Helping the Account Departments in maintaining all the books of Accounts and preparation of quarterly profit and loss a/c.
- Corresponding with all importers, exporter’s whole sellers, semi whole sellers, retailers, free zone agents, banks and financial institutions.
- Co-ordinating with Dubai Ports N Customs, Liaisoning with DHL, FEDEX, Other Shipping and Cargo Agents for Export, Re-Export and Imports of goods.
- Supervising the administrative work related to Dubai Immigration, Dubai Airport Free zone, Labour Department and Dubai Court.
- Effectively managing the Sales, administrative and accounts staff in getting the desired objective of the organization by improving their productivity.
- Job Profile: Business Development Manager (Media Storage n Mobile Accessories)
sales incharge
Mignas Jewellery Group LLC
Dubai
12.2002 - 12.2008
- Company Overview: Dubai, UAE
- Attending the high profile customers.
- Purchasing 22 carat, 21 carat and 18 carat jewellery as per the customers need and latest trend prevailing in the market.
- Purchasing of the International branded & expensive watches Hublot,Rolex,Omega,Cartier,Channel,Ebel,Tissot,Tag Heuer,Bvlgari,Raymond Weil,Mont Blanc,Rado,Longinnes,BaumeMercier,Gucci,Swatch,PatekPhilippe,Chopard,Vacheron Constantin, Audemars Piguet & Breitling Watches) from the local dealers as per the need & demand of the high profile customers.
- Assisting the Manager and the Diamond Division in selection of the purchases of the jewellery for the showroom.
- Taking the orders of the Diamond and Gold Jewellery and follow up till the Delivery to the customers.
- Handling the Display of the jewellery of different sections as per the occasion in the showroom.
- Attending the various trade fairs and exhibitions for the new arrivals of brands and designs.
- Supporting and motivating the Sub ordinates and new comers in getting the higher sales.
- Preparation of the Inventory report and conducting quarterly Inventory.
- Correspondence with the customers in regard to the queries, complaints and compliments for the sales and services.
- Review own daily sales and service MIS.
- Try to provide best in class customer service.
- Achieving monthly Sales Target.
- Job Profile: sales incharge (Gold and Diamond Div)
Marketing Executive
Shivam Interactive Ltd.
Mumbai
07.2001 - 06.2002
- Company Overview: Mumbai-INDIA
- Formulation of Sales Promotion Policies and assisting the Sales Manager in its implementation
- Deciding the marketing strategy.
- Attending the various trade fairs and exhibition
- Identifying the market and prospective customers
- Drafting the Introductory and Proposal Letters for Corporates, Export Houses, Group of Industries, Insurance, Pharma Industries, Jewellery and Diamond manufacturing Companies.
- Assisting the Project Leader for Visualisation as per the client’s choice.
- Preparations of quotation for Websites, Customised Software’s Interactive Multimedia CD/DVD, 3D and 2D Animation & Graphics
- Organising the Tele Marketing Network
- Preparation of the Market Survey Reports.
- Customer Care Services.
- Job Profile: Marketing Executive (Software Development Co.)
Counter Sales Executive
Al Saud Trading Est.
Jeddah
04.1994 - 04.2001
- Company Overview: Jeddah- Kingdom of Saudi Arabia
- Assisting the Junior Sales Staff in achieving the monthly sales target
- Preparing the daily sales report.
- Maintaining the separate account books on the basis of different International brand of Jewellery and Watches
- Preparation of the Inventory report and conducting Inventory at Regular intervals
- Maintaining the records of all purchases and sales
- Assisting the purchase department in selection of the Jewellery, Gems and Semi Precious Stones for the sales
- Preparation of the monthly Sales Report
- Handling Display of Jewellery at all Counters to attract more customers
- Creating Customer Satisfaction Policies.
- Handling Customers Queries and Complaints.
- Job Profile: Counter Sales Executive (Gold Div-King Abdul Aziz Int Airport)
Cashier
Chappan Bhog
Mumbai
05.1990 - 03.1994
- Company Overview: Mumbai-INDIA
- Maintaining the petty cash book.
- Preparation of the Daily Cash Sales and Credit Sales Reports.
- Preparation of the daily statement of the perishable items.
- Depositing the cash sales payment in the bank
- Preparation of the statement of the counter sales
- Monthly Inventory of all the products
- Customer Care Issues and Services.
- Job Profile: Cashier (Food & Restaurant Chain Co)
Education
B.Com. -
Bombay University
India06-1993
Skills
Leadership
Adaptability
Problem solving
TEAM BUILDING
CASH HANDLING
Merchandising
COMMUNICATION
Languages
Arabic, English, Persian, Urdu, Hindi, Marathi, & Gujarati., Russian and Indonesian (Working Knowledge)
Personal Information
- Date of Birth: 2nd August, 1971.
- Nationality: Indian
- Passport Details: V8773513 Validity: 01/07/2032
- Marital Status: Married.
Languages Known
Urdu
First Language
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Gujarati
Proficient (C2)
C2
ARABIC
Advanced (C1)
C1
Persian
Beginner
A1
Timeline
Store Manager
Liali Jewellery, 1306, GOLD CREST BUILDING, DMCC, DUBAI.
10.2015 - Current
Senior Jewellery Specialist
Harding Brothers (Guernsey) Limited
05.2014 - 08.2015
Asst. Store Manager
Pure Gold Jewellers and Diamond India Pvt. Ltd.
09.2012 - 04.2014
Department In charge
DFS India Private Limited
07.2011 - 12.2011
Centre Head-Thane Branch
Indian Institute of Jewellery
03.2011 - 12.2011
Business Development Manager
Planet M-Trading LLC
05.2009 - 01.2010
sales incharge
Mignas Jewellery Group LLC
12.2002 - 12.2008
Marketing Executive
Shivam Interactive Ltd.
07.2001 - 06.2002
Counter Sales Executive
Al Saud Trading Est.
04.1994 - 04.2001
Cashier
Chappan Bhog
05.1990 - 03.1994
B.Com. -
Bombay University
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