Results-oriented sports marketing and event operations professional with 5+ years of experience managing large-scale sports events, developing brand partnerships, and delivering high-quality customer experiences. Proven ability to lead cross-functional teams, oversee multi-event operations, and execute seamless tournaments and showcases impacting thousands of athletes and families.
Overview
8
8
years of professional experience
Work History
Regional Event Operations Manager
Prep Network
01.2025 - Current
Lead operational strategy and execution for 100+ regional tournaments and showcases annually, impacting thousands of athletes, families, and coaches
Serve as primary regional contact for event directors, venues, and cross-functional teams to ensure seamless event delivery from planning through execution
Manage regional event budget of $750K–$1M annually; keep actual spend within ±5% of budget.
Track and report KPIs post-event within 7 business days including attendance variance, Net Promoter Score and customer satisfaction
Collaborate with marketing/sales to drive event revenue targets of $2M regionally; increase event-generated leads by more than 15% year-over-year.
Negotiate and manage 25+ vendor/partner contracts per year, achieving average cost savings of more than 10% vs. initial quotes.
Create and enforce run-of-show and contingency plans for 100% of events; resolve 90% on-site operational issues within 30 minutes.
Director of Operations
Select Events Basketball – 3Step Sports
Boston, MA
01.2024 - 01.2025
Facilitated communication with coaches, teams, and facilities to orchestrate high-profile basketball tournaments and showcases.
Analyzed tournament outcomes and instituted improvements aimed at elevating the overall experience for 8000+ athletes and coaches each year.
Manage 50+ on-site events, including staffing, scheduling, and game operations execution
Lead ticketing and gate operations, including platform coordination, entry workflows, and on-site staff oversight to ensure efficient attendee access and a positive event experience
Oversaw group travel logistics and booking processes through Sabre and Navan to enhance operational efficiency.
Build and maintain vendor and hotel partnerships to streamline event logistics and booking processes
Develop and manage relationships with key partners, including Under Armour, Gatorade, and Hoop Group
Create and update event operator applications and BBCS roster documentation to ensure NCAA compliance
Associate Director
Select Events Basketball – 3Step Sports
Boston, MA
01.2022 - 01.2024
Key Account Manager
Hint Inc.
Boston, MA
01.2019 - 01.2021
Managed relationships and drove sales across large-format retail accounts, including Target, Wegmans, Star Market, and Market Basket, plus convenience channels
Generated new business by nurturing leads and opening grocery and independent retail accounts
Increased seasonal pallet program performance by 127% and 111% in consecutive years
Developed strategic account plans to align client needs with company offerings
Delivered 38% annual growth in the Western Massachusetts territory — highest in the region
Developed and presented customized retail marketing programs and promotional strategies
Executed merchandising initiatives, including point-of-sale placement and consumer promotions
Conducted in-store visits to ensure customer satisfaction and effective trade marketing execution
Collaborated with territory and regional leadership on strategic account planning
Supported brand presence at marketing events and promotional activations