Peter Van de Graaf
Summary
Motivated and detail-oriented SEO/SEM Stretegist with a foundational understanding of digital marketing principles and strategies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Consultant
AirWise Testing, LLC
01.2024 - Current
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
SEM Specialist
White Stone Marketing
06.2022 - 01.2024
- Maximized client satisfaction and strong client relationships by providing expert guidance
- Managed 30+ PPC accounts to optimize Google Ads, Bing Ads, and TripConnect campaigns
- Developed comprehensive SEO/SEM strategies that achieved maximum ROI through efficient budget allocation and target audience reach
- Analyzed campaign performance in monthly reports and provided optimization recommendations
- Lead key training initiatives to effectively manage new team members, enhancing overall skill sets and contributing to departmental growth
Data Analyst Intern
Semcasting, Inc.
09.2019 - 12.2019
- Maintained daily account tracking & status reports for top client accounts
- Executed a Geo-fencing and IP parceling project, conducting research on geographical coordinates for targeted advertising initiatives
- Completed training certifications on programmatic advertising, connected TV and RTB
Education
Bachelor of Science - Marketing Communications
Endicott College
Beverly, MA05.2020
Skills
SEO SEM Keyword Research PPC Campaigns Link Building & Outreach Strategies Data Visualization GA4 AHREFs GTM Optmyzr Semrush
Certification
- SEO I & SEO II Hubspot Certification, 2024
- IBM Generative AI: Prompt Engineering Basics, 2024
- Marketing Analytics Training, Udacity, 03/01/21-08/01/21, Completed Udacity Marketing Analytics online nanodegree to expand digital marketing skills.
Timeline
Digital Marketing Consultant
AirWise Testing, LLC
01.2024 - Current
SEM Specialist
White Stone Marketing
06.2022 - 01.2024
Data Analyst Intern
Semcasting, Inc.
09.2019 - 12.2019
Bachelor of Science - Marketing Communications
Endicott College
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