Rachel Lyons
Gloucester
Summary
Results-driven Retail Leader with 10 years of experience in enhancing team performance and driving sales through strategic marketing initiatives. Skilled in developing training programs and optimizing operations to meet KPIs in competitive environments. Committed to fostering a positive work atmosphere and delivering exceptional customer experiences.
Overview
13
13
years of professional experience
1
1
Certification
Work History
General Manager
Ocean Breeze Dispensary
Gloucester
02.2024 - Current
- Managed daily operations of a cannabis retail environment.
- Oversaw staff scheduling and ensured adequate coverage.
- Developed and implemented inventory management strategies.
- Trained employees on customer service and product knowledge.
- Ensured compliance with state regulations and safety standards.
- Coordinated marketing initiatives to drive customer engagement.
- Established vendor relationships to enhance product offerings.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Resolved customer complaints quickly while maintaining high quality standards of service delivery.
- Trained employees on duties, policies and procedures.
- Created schedules and monitored payroll to remain within budget.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Administered employee discipline through verbal and written warnings.
- Tracked monthly sales to generate reports for business development planning.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Provided guidance and support to subordinate managers in order to foster an atmosphere of cooperation throughout the organization.
- Delegated work to staff, setting priorities and goals.
- Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
- Created manifests and received products into metrc and dutchie.
General Manager
Happy Valley
Gloucester
01.2023 - 11.2023
- Work directly with CFO and Director of Retail to create monthly/yearly projections
- Work directly with General Manager to create and meet monthly KPIs and sales goals
- Achieved targeted revenue and payroll percentage goals to support financial stability.
- Work directly with Sales Manager to create revenue goals and daily sales
- Developed marketing strategies based on analysis of consumer buying patterns in saturated market
- Conducted competitive research analysis on cannabis market in Massachusetts to inform business decisions
- Competitive analysis across the state of Massachusetts/Maine/Rhode Island
- Coordinated community outreach and philanthropic events to enhance brand presence and community relations
- Onboard all new staff into our POS system, METRC and MassCIP
- Delegated training responsibilities and daily tasks to shift leads
- Assist in interviewing, hiring and training
- Train hosts on proper customer interaction and cannabis education
- Settle daily cash deposits/money handling
- Handle all scheduling and Time Off Requests
- Learn POS system front and back of house
- Restock accessories/research and order new products
Assistant General Manager
Happy Valley
Gloucester
04.2021 - 01.2023
- Managed team schedules and ensured optimal staffing levels for operations.
- Developed training materials and facilitated onboarding for new team members.
- Collaborated with department heads to align operational goals with company objectives.
- Resolved customer inquiries and complaints, ensuring satisfaction and retention.
- Supervised daily operations including scheduling shifts, assigning duties.
- Resolved conflicts between team members in an effective manner.
- Collaborated with management on developing strategic plans for achieving business goals.
Shift Lead
Happy Valley
Gloucester
06.2020 - 04.2021
- Trained new employees on sales techniques and store policies for optimal performance.
- Oversaw cash handling procedures, ensuring compliance with company standards.
- Coordinated visual merchandising to enhance product presentation and customer engagement.
- Assisted with training new employees on company policies, procedures, and guidelines.
- Provided customer service, answered questions, and addressed complaints regarding merchandise or services.
- Performed opening and closing procedures including counting cash drawers and preparing deposits.
- Processed payments using point-of-sale systems.
- Greeted customers upon entry and assisted them in locating products.
- Ensured a clean and organized store environment by restocking shelves, organizing displays, and cleaning the sales floor.
- Collaborated with management to determine key tasks and delegate to staff members.
- Promoted service and selling culture to exceed customer expectations and build loyal consumer relationships.
- Partnered with store leadership team to learn and understand management processes and reports.
- Developed extensive product knowledge, growing revenue, and building consumer base.
Assistant Sales Manager
Thomas C Slater Center
Providence
11.2016 - 04.2020
- Facilitated communication between sales team and upper management for strategic alignment.
- Managed a team of sales representatives by providing guidance, training, and support.
- Taught new associates sales tactics and performance improvement techniques.
- Developed strategies to increase sales volume and market share.
- Resolved escalated customer inquiries or complaints in a timely manner.
- Promoted exceptional levels of customer service by asking open-ended questions and assisting clients on sales floor.
- Developed and encouraged sales and promotional team members.
- Facilitated communication between the sales team and other departments to ensure customer satisfaction.
- Supported sales team members to drive growth and development.
Greenhouse Worker/Cashier
Atwood Greenhouse
Cranston
04.2016 - 11.2016
- Maintained plant health through effective watering and feeding schedules
- Educated customers on suitable plants for their planting zone and sun/shade conditions
- Designed creative flower arrangements in pots for visual appeal and customer satisfaction
- Managed daily work register to track transactions
Greenhouse Worker/Cashier/Kitchen Help
Pippin Apple Orchard
Cranston
04.2013 - 11.2016
- Maintained plant health and implemented watering/feeding schedules to ensure optimal growth.
- Initiated planting of seeds and seedlings to enhance crop production.
- Pack fresh produce for local restaurants, schools and businesses
- Produced fresh baked goods to provide customers with high-quality, homemade options.
- Educated customers on apple varieties to improve their selection experience.
- Accurate cash handling while running POS
- Assisted in planting, transplanting, and harvesting crops throughout the seasons
Education
High School Diploma -
North Kingstown Senior High School
01-2005
Early Childhood Education
CCRI
Warwick, RISkills
- METRC & Dutchie proficiency
- Marketing strategy
- Staff training
- Relationship management
- Cash Handling
- Team building
- Communication
- Customer Service
- Leadership
- Operational oversight
- Conflict resolution
- Effective communication
- Community engagement
- Networking
- Inventory management
Certification
- Sell Smart Certificate
- Safe Marijuana Retail Training
Timeline
General Manager
Ocean Breeze Dispensary
02.2024 - Current
General Manager
Happy Valley
01.2023 - 11.2023
Assistant General Manager
Happy Valley
04.2021 - 01.2023
Shift Lead
Happy Valley
06.2020 - 04.2021
Assistant Sales Manager
Thomas C Slater Center
11.2016 - 04.2020
Greenhouse Worker/Cashier
Atwood Greenhouse
04.2016 - 11.2016
Greenhouse Worker/Cashier/Kitchen Help
Pippin Apple Orchard
04.2013 - 11.2016
High School Diploma -
North Kingstown Senior High School
Early Childhood Education
CCRI