Rebecca Gage
Ayer
Summary
Customer-focused marketing professional with five years of experience in customer engagement, lifecycle marketing, and campaign management. Proven track record of developing and executing programs that drive customer retention, advocacy, and revenue growth. Adept at cross-functional collaboration, storytelling, and leveraging data to inform strategy.
Overview
8
8
years of professional experience
Work History
Customer Marketing Manager
Litmus
Cambridge
06.2024 - Current
- Developed and managed end-to-end customer marketing programs, including onboarding, upsell, and advocacy initiatives.
- Partnered with customer success and sales teams to identify and activate customer champions.
- Launched Litmus Academy certification program, achieving 2,500 sign-ups and a 78% completion rate.
- Led customer segmentation efforts, personalizing communications across lifecycle stages to improve engagement metrics.
- Produced webinars and case studies to showcase customer success stories and enhance sales enablement.
- Revamped post-trial onboarding email series, increasing 30-day clickthrough rate by 72% and 90-day average CTR by 100%.
- Reduced cancellation rate among email openers from 10.2% to 8.5%, indicating enhanced engagement and retention.
Customer Marketing Specialist
Litmus
Cambridge
01.2022 - 06.2024
- Supported campaign development and execution across email, social, and in-app platforms.
- Collaborated with product marketing and sales teams to ensure messaging alignment and content consistency.
- Analyzed customer data to refine targeting and messaging strategies.
- Built a customer advocacy pool of over 50 customers within a year.
- Coordinated customer appreciation initiatives and events to build loyalty.
Renewal Specialist
Litmus
Cambridge
04.2019 - 12.2021
- Managed the end-to-end renewal process for a portfolio of 150 customers, ensuring timely contract renewals, and maintaining high retention rates.
- Collaborated cross-functionally with Sales, Customer Success, and Finance to align on renewal strategy, pricing, and customer needs.
- Proactively identified churn risks and worked with internal teams to mitigate issues, resulting in an 81% renewal rate.
- Educated customers on product value and usage trends to drive engagement, and inform upsell opportunities.
- Streamlined renewal workflows and customer communication templates, reducing manual effort, and improving customer experience.
Enterprise Business Development Representative
Litmus
Cambridge
01.2018 - 03.2019
- Researched target accounts to build a pipeline of qualified leads, and held discovery calls to identify net new and existing customers for sales opportunities.
- Exceeded the new closed business goal of 120% in 2018.
- Promoted to the customer retention team after one year.
Sales Development Representative
Brightcove
Boston
01.2017 - 01.2018
- Sourced and qualified outbound prospects, generating 15 new meetings monthly.
- Achieved 138% of sales quota through effective lead qualification.
- Recognized as 'SDR of the Quarter' among a team of 10 for highest lead qualification.
Education
Bachelor of Arts - Psychology
University of Massachusetts, Boston
Boston, MASkills
- Customer segmentation
- Lifecycle marketing
- Email marketing
- Campaign management
- Data analysis
- Customer advocacy
- Sales enablement
- Campaign strategy and execution
- Retention strategies
- CRM and marketing automation
- Cross-functional collaboration
- Data reporting
- Event marketing and webinars
- Voice of the customer programs
- Content strategy and enablement
Tools & Platforms
Salesforce, Marketo, Customer.io Google Analytics, Appcues, WorkRamp, ChurnZero, Canva, Tableau, Heap, Jira, Asana, Slack, Microsoft Office
Timeline
Customer Marketing Manager
Litmus
06.2024 - Current
Customer Marketing Specialist
Litmus
01.2022 - 06.2024
Renewal Specialist
Litmus
04.2019 - 12.2021
Enterprise Business Development Representative
Litmus
01.2018 - 03.2019
Sales Development Representative
Brightcove
01.2017 - 01.2018
Bachelor of Arts - Psychology
University of Massachusetts, Boston
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