Rebecca Stone
Boston
Summary
Branding and marketing expert with sales experience that over indexes in relationship building and team organization, that always provides a positive outlook with a hard working mindset.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
Work History
Ecommerce Marketing Strategist
Agital
10.2023 - Current
- Build marketing strategy campaigns for e-commerce
product and lead generation campaigns for targeting B2B and B2C audiences in various industries.. - Lead channel optimization and growth strategy plans
based on campaign data. - Synthesize client data to build story-telling presentations
with actionable insights and recommended next steps. - Coordinate multiple channel specialists and data to provide holistic perspective and analysis.
Brand Manager
Forge Worldwide
01.2022 - 04.2023
- Develop new scopes of work that outline multi-platform, multi-channel deliverables and corresponding budgets.
- Increased campaign output by 2x through developing year forecast plan with clients to schedule finances and anticipating creative needs.
- Strategize media campaigns to drive leads and sales for client products (industry expereicene includes nonprofit, higher ed, retail)
- Manage customer and market feedback on product/services roadmaps, messaging, and creative development.
- Coordinate teams across business to ensure that expectations and goals are set during creative development process and are measured in market.
- Conduct monthly and quarterly reporting meetings to recommend creative and strategic optimizations.
Account Manager
Cybba
04.2020 - 12.2021
- Achieved 90% revenue retention rate for 6 months consecutively.
- Lead channel optimization and growth strategy plans based on campaign data.
- Managed over 50 e-commerce clients targeting B2B and B2C clients in various industries.
Assistant Media Planner
MullenLowe Mediahub
09.2018 - 03.2020
- Develop and recommend media plans with strategies and specific partners that would achieve specific internal goals.
- Analyze campaign data and compile metrics and insights to present to client for monthly reporting.
- Coordinated marketing technology implementation with several internal and external teams with intent to effectively reaches targeted audiences and achieve campaign long and short term goals.
Education
Bachelor of Science - Public Relations
Boston University
Boston, MA 08.2015 - 05.2018
Skills
Presentation Skills
Problem Solving
Campaign management
Analytics and SEO
Timeline
Ecommerce Marketing Strategist
Agital
10.2023 - Current
Brand Manager
Forge Worldwide
01.2022 - 04.2023
Account Manager
Cybba
04.2020 - 12.2021
Assistant Media Planner
MullenLowe Mediahub
09.2018 - 03.2020
Bachelor of Science - Public Relations
Boston University
08.2015 - 05.2018
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