Rhita Sebti
Human Resources & Labor Relations Director
Casablanca,Morocco
Summary
Strategic HR expert with over 15 years of experience in dynamic and evolving environments. Specialized in organizational transformation, labor relations management, and talent development, I help companies foster a culture that enhances engagement, performance, and innovation. My approach combines strategic vision with pragmatism, placing people at the heart of business decisions.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Human Resources & Labor Relations Director
SMT / Imperial Brands
Casablanca
09.2021 - Current
- Developed and implemented an HR strategy aligned with the group's growth ambitions
- Led organizational transformation to enhance operational efficiency while maintaining social stability
- Managed and facilitated social dialogue, negotiating and enforcing key collective agreements
- Redesigned the performance management system to strengthen a culture of feedback and excellence
- Implemented diversity and inclusion policies, fostering a more equitable workplace
- Supervised HR audits and ensured compliance with international standards
- Optimized infrastructure, general services, and fleet management, reducing costs and improving logistics
Human Resources Director
Resolution Call / Groupe Iliad
Mohammedia
02.2017 - 08.2021
- Designed and executed an HR strategy enhancing talent attraction and retention in a highly competitive sector
- Established an employer branding policy, increasing employee engagement by 25%
- Developed and implemented a talent management program, promoting 40% of executives internally
- Managed relations with employee representatives, ensuring a peaceful and productive work environment
HR Manager - Maghreb Region
Ipsos
Casablanca, Casablanca
05.2013 - 02.2017
- Standardized HR processes post-acquisition to improve organizational integration
- Developed a compensation policy aligned with corporate standards, reducing turnover by 30%
- Created and executed a talent development and career management plan, promoting internal mobility
- Led soft skills training workshops to strengthen managerial culture and team efficiency
HR Manager - Morocco & Mali
Mobiserve
Casablanca, Casablanca
01.2009 - 01.2013
- Established and structured the HR department to support business growth
- Managed budget and payroll optimization, leading to improved financial margins
- Implemented and managed a social plan during restructuring, ensuring a smooth and responsible transition
Education
MBA - Business Administration And Management
Jean Monnet Saint Etienne University
10.2008 - 12.2009
Bachelor of Business School - Human Resources Management
Sup De Co
09.2004 - 06.2008
Skills
- HR Strategy & Organizational Transformation
- Labor Relations & Collective Negotiations
- Change Management & Conflict Resolution
- Leadership, Coaching & Talent Development
- Health, Safety & Workplace Well-being
- Employer Branding & Employee Experience
- HR Digitalization & Innovation
- Diversity & Inclusion
Certification
Professional Coach for individuals, Teams and Organizations
Timeline
Human Resources & Labor Relations Director
SMT / Imperial Brands
09.2021 - Current
Professional Coach for individuals, Teams and Organizations
10-2017
Human Resources Director
Resolution Call / Groupe Iliad
02.2017 - 08.2021
HR Manager - Maghreb Region
Ipsos
05.2013 - 02.2017
HR Manager - Morocco & Mali
Mobiserve
01.2009 - 01.2013
MBA - Business Administration And Management
Jean Monnet Saint Etienne University
10.2008 - 12.2009
Bachelor of Business School - Human Resources Management
Sup De Co
09.2004 - 06.2008
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