RICARDO YANG
Boston
Summary
Dynamic leader in global marketing and localization, specializing in AI-driven content transformation. Pioneered an innovative AI-Native Acculturation model, leading to a 35% reduction in localization costs and significant operational efficiencies. Proven ability to scale high-quality content while aligning global strategies with business objectives.
Overview
19
19
years of professional experience
Work History
Senior Manager, Global Localization & Acculturation
Akamai Technologies
07.2015 - Current
- Redefined localization strategy by introducing an AI-Native Acculturation model, shifting from downstream translation to upstream content optimization—balancing global resonance, LLM discoverability, and translatability.
- Developed proprietary AI 'Gem' to acculturate marketing content, ensuring global relevance and optimizing LLM ingestion, chunking, and discoverability.
- Lead global strategy at the intersection of marketing, localization, and AI to enable scalable, high-quality content for worldwide audiences.
- Facilitated enterprise-wide AI adoption in marketing workflows, pinpointing opportunities for AI to enhance scale while maintaining content quality and brand integrity.
- Reduced localization costs by 35% through AI-powered workflow transformation, improved content quality at source, and optimized translation processes.
- Led migration from WorldServer to Trados Enterprise, modernizing the localization tech stack and improving scalability, governance, and efficiency.
- Implemented Language Weaver to power machine translation, significantly increasing speed and throughput across high-volume content pipelines.
- Manage a lean, high-impact team delivering ~$2M in annual localization output across multiple languages, regions, and content formats.
Business Unit Manager
LUZ, Inc. (Now RWS Life Sciences)
01.2015 - 12.2015
- Managed LUZ’s Boston office with 20+ employees, fostering a collaborative work environment
- Oversaw site-wide KPI and employee performance, aligning team objectives with business goals
- Managed client services and P&L.
- Working as part of the executive team to form company strategy
Enterprise Program Manager
Welocalize, Inc.
01.2014 - 12.2015
- Led large cross-functional team to enhance collaboration and deliver project milestones
- Managed two top accounts that generate 6 million dollars a year
- Engaged with key client stakeholders to shape localization, internationalization, and user experience strategy
- Collaborated on client site to establish best practices that streamlined localization life cycle, QA methods, and improved quality and turnaround time in Agile environment
- Achieved Operational Excellence Award for outstanding performance in 2014
Senior Project Manager
Welocalize, Inc.
01.2011 - 12.2014
- Increased account revenue by 400% through strategic initiatives.
- Managed multi-million-dollar accounts and coordinated internal team for project execution
- Determined, in partnership with management, optimal strategies to improve client relations and profit margin, for each account. Overall, the margin on my accounts increased 10-15%
- Monitored KPIs and collaborated with client on quality assurance initiatives
- Managed initiatives to achieve Operational Excellence
Senior Project Team Lead
Language Scientific, Inc.
01.2010 - 12.2011
- Managed strategic accounts and growth of enterprise sales, along with two Senior project managers
- Ensured the quality of RIC client services by setting up QA methodology and procedures that are ISO compliant
- Developed key metrics to assess software quality and QA methodology, ensuring project profitability at account level
- Led ISO certification initiation
- Collaborated with Sales team to create marketing strategies that expanded market share
- Analyzed work processes to identify inefficiencies and implemented targeted improvements.
- Worked closely with higher management to ensure company policies are in line with business needs and employee’s interest
Project Manager
Lionbridge Technologies, Inc.
01.2007 - 12.2010
- Managed software product localization projects for major companies (Microsoft, EMC, Bose)
- Managed multiple projects across software, multimedia, and documentation, achieving successful outcomes
- Collaborated with clients to define deliverables for software localization across diverse markets
- Established key metrics to evaluate software quality and QA methodology, ensuring project profitability
- Highest revenue and profitability generated among the entire operating site
- Major achievements include: High customer satisfaction (Microsoft’s preferred vendor of 2008)
Education
M.D. - Management of Business Administration
Clark University, Graduate School of Management
Worcester, MA06-2007
Skills
- Localization and acculturation
- AI-driven content strategy
- Localization strategies
- Content scalability
- Machine translation
- LLM optimization
- AI models
- Marketing overhaul
- Cross-functional leadership
- Change management
- Process innovation
- Cost optimization
- Vendor management
- Technology management
Websites
Core Capabilities
- AI-Driven Content Strategy
- Global Marketing
- Localization & Acculturation
- LLM Optimization (GEO-readiness, chunking)
- Content Scalability
- Machine Translation (MT) & AI Models
- Marketing Transformation
- Cross-Functional Leadership
- Process Innovation
- Cost Optimization
- Vendor & Technology Management
- Change Management
Languages
English
Professional
Chinese (Mandarin)
Professional
Spanish
Limited
Timeline
Senior Manager, Global Localization & Acculturation
Akamai Technologies
07.2015 - Current
Business Unit Manager
LUZ, Inc. (Now RWS Life Sciences)
01.2015 - 12.2015
Enterprise Program Manager
Welocalize, Inc.
01.2014 - 12.2015
Senior Project Manager
Welocalize, Inc.
01.2011 - 12.2014
Senior Project Team Lead
Language Scientific, Inc.
01.2010 - 12.2011
Project Manager
Lionbridge Technologies, Inc.
01.2007 - 12.2010
M.D. - Management of Business Administration
Clark University, Graduate School of Management