Richard Williams
Boston
Summary
Results-driven media professional with a strong foundation in strategic thinking and time management. Developed impactful media plans for diverse campaigns, achieving top honors in professional and academic endeavors. Eager to leverage skills in media management to drive successful outcomes in future projects.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Associate Media Planner
Fingerpaint Group
Cedar Knolls
09.2024 - Current
- Oversaw media budgets, financials, savings reports, purchase orders and insertion orders for campaigns.
- Identified new digital ad products that aligned with client's objectives while staying within budget constraints.
- Developed media plans for campaigns to reach target audiences and objectives.
Media Planner (Student Role)
St. Bonaventure University
St. Bonaventure
01.2023 - 05.2024
- Crafted targeted media plans for student advertising competitions in 2023 and 2024, focusing on LinkedIn and Tide.
- Presented innovative campaigns to judges, achieving first place in district-level competitions for two consecutive years.
Marketing Intern
Anna Michele Communications
Olean
08.2022 - 12.2022
- Conducted market research to identify consumer trends and preferences.
- Developed content and promotional materials for various campaigns.
- Developed new strategic Marketing plans for a local business accelerator group
Education
Bachelor Of Arts (BA) - Broadcast Journalism
St. Bonaventure University
Saint Bonaventure, NY05-2024
Skills
- Media management
- Healthcare marketing
- Campaign planning
- Audience research
- Time management
- Cross-channel integration
Certification
IAB Digital Media Planning and Buying Certification
Accomplishments
2024 Mark Hellinger Award - Jandoli School of Communication
Timeline
Associate Media Planner
Fingerpaint Group
09.2024 - Current
Media Planner (Student Role)
St. Bonaventure University
01.2023 - 05.2024
Marketing Intern
Anna Michele Communications
08.2022 - 12.2022
Bachelor Of Arts (BA) - Broadcast Journalism
St. Bonaventure University