Rick Peffenbach
Acton
Summary
Sales and sales management professional with extensive experience in enhancing customer service and retention. Expertise in upselling techniques that significantly boost profitability. Background includes retail, B2B, and real estate sectors. Recognized for outstanding sales performance and excellence in achieving targets.
Overview
14
14
years of professional experience
Work History
Territory Sales Manager
Alliance Sales and Marketing Natural
Massachusetts,New Hampshire, Maine
05.2025 - 08.2025
- Achieved 28% increase in first-month sales through proactive outreach and relationship management.
- Collaborated with marketing teams to secure new product placements, driving significant sales growth.
- Developed and maintained strong relationships with key clients within designated territory.
Sales Associate
Country Ski and Sport
Quincy
08.2023 - 04.2025
- Developed strong cusatomer relationships to drive sales growth.
- Contributed to growth in seasonal lease business through targeted strategies.
- Consistently recognized as a top performer, exceeding sales targets and enhancing team success
- Provided product knowledge to enhance customer experience.
Sales Associate / Boot fitter
Boston Ski & Tennis
Newton
01.2022 - 01.2023
- Provided exceptional customer service as a sales associate, specializing in ski selection and boot fitting.
- Secured the #3 position in combined ski and ski boots sales of an 8-person team.
- Contributed to a customer-centric environment at Boston Ski, ensuring satisfaction and loyalty.
- Achieved MasterFit Certification enhancing personalized consultatations for improved performance.
Sales Associate I Keyholder
Sport Loft/Surfside Pools
01.2021 - 01.2023
- Ranked as top producer in ski hard-goods sales and boot fitting at Sport Loft.
- Cultivated long-term client relationships by surpassing customer service expectations.
- Boosted seasonal ski leases through tailored service and comprehensive product expertise.
Manager/ Sales / Keyholder
Ski Haus
Framingham
01.2019 - 01.2020
- Excelled in sales production while overseeing daily store operations.
- Monitored staff performance and addressed issues.
- Coached, mentored and trained team members in order to improve their job performance.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
Sales / Brand Ambassador
Boston Smoked Fish
Boston
01.2015 - 01.2020
- Drove 28% sales increase through strategic customer engagement initiatives.
- Achieved record-breaking sales for Boston Smoked Fish, significantly boosting market presence.
- Expanded brand awareness and sales growth into new accounts: Trader Joe's, Star Market, Whole Foods, Boston Public Market.
Brand Ambassador / Sales / Merchandiser
Harmless Harvest Coconut Water
01.2016 - 01.2019
- Achieved 5th rank in performance among 30-person national team.
- Executed tasting demos, upselling, and merchandising for 50 accounts across Massachusetts, New Hampshire, Rhode Island, and Connecticut.
- Contributed to acquisition of new business accounts including Whole Foods, Target, Stop & Shop, and Wegmans.
Hard Goods Ski Supervisor/ Keyholder
Mountainside Ski Shop @ Mount Wachusett
Princeton
01.2016 - 01.2018
- Supervised and trained a dedicated team, promoting a collaborative and high-performance culture.
- Achieved the 3rd highest sales performance in the department, contributing to solid revenue growth.
Sales Associate / Keyholder
Summit Ski and Snowboard
Framingham and Nashoba Valley
01.2014 - 01.2016
- Ranked within top tier of sales team based on performance metrics.
- Contributed to opening second location exceeding plan by 8%.
- Executed keyholder duties, managing opening and closing operations.
Assistant Manager/ Sales / Keyholder
Sun & Ski Sports
Woburn
01.2012 - 01.2014
- Achieved #3 sales ranking among 32 Sun & Ski stores nationwide in Q3 2013.
- Successfully facilitated the launch of a new location, exceeding the 1st-year sales target.
- Enhanced staff performance by implementing training focused on sales techniques, customer service skills, and product knowledge.
- REcognized by senior management for outstanding store performance and employee supervision.
Sales
Hastings Real Estate, Country Living Real Estate, Higgins Group Real Estate
01.2012 - 01.2014
- Achieved second-highest annual office sales at Higgins Sono, generating $2.2 million in transactions.
- Recognized as Rookie of the Year at Hastings Real Estate for exceptional early career performance.
- Received President's Circle Award at Country Living Associates for outstanding sales achievement.
- Collaborated with high-net-worth clients from firms such as ESPN, Morgan Stanley, and Metalmark Capital.
Education
Bachelors of Science - Business
Keene State College
Keene, New HampshireSkills
- Consultative sales
- Sales leadership
- New account development
- Consultative and relationship selling
- Communication skills
- Customer relationship management
- Inventory management
Timeline
Territory Sales Manager
Alliance Sales and Marketing Natural
05.2025 - 08.2025
Sales Associate
Country Ski and Sport
08.2023 - 04.2025
Sales Associate / Boot fitter
Boston Ski & Tennis
01.2022 - 01.2023
Sales Associate I Keyholder
Sport Loft/Surfside Pools
01.2021 - 01.2023
Manager/ Sales / Keyholder
Ski Haus
01.2019 - 01.2020
Brand Ambassador / Sales / Merchandiser
Harmless Harvest Coconut Water
01.2016 - 01.2019
Hard Goods Ski Supervisor/ Keyholder
Mountainside Ski Shop @ Mount Wachusett
01.2016 - 01.2018
Sales / Brand Ambassador
Boston Smoked Fish
01.2015 - 01.2020
Sales Associate / Keyholder
Summit Ski and Snowboard
01.2014 - 01.2016
Assistant Manager/ Sales / Keyholder
Sun & Ski Sports
01.2012 - 01.2014
Sales
Hastings Real Estate, Country Living Real Estate, Higgins Group Real Estate
01.2012 - 01.2014
Bachelors of Science - Business
Keene State College
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