Rida MOUTANABBI

• Launch of innovative products tailored to market needs in the fields of UPS systems, emergency lighting, and fire detection.
• In-depth market analysis conducted to identify specific growth opportunities within the UPS, emergency lighting, and fire detection segments.
• Monitoring of key performance indicators (KPIs) to evaluate the effectiveness of product strategies and adjust action plans accordingly.
• Technical support provided to the sales team across UPS, emergency lighting, and fire detection solutions to ensure optimal deployment.
• Collaboration with design offices for the specification and development of tailored UPS, fire safety, and emergency lighting solutions.
• Coordination with R&D and Quality departments to ensure product compliance with fire safety standards and evolving market requirements.
• Development and implementation of product positioning strategies aligned with regulatory demands and market dynamics.
• Proactive management of key accounts and strategic partners to enhance client loyalty and expand market share.
• Project leadership focused on continuous improvement, integrating field feedback to optimize performance, reliability, and system efficiency.
• Key reference projects delivered:
• Mohammed 6 Tower
• tanger Stadum / Fes / Houcima / Agadir /My Hassan
• Laayoune Hospital / Avicenne/ Tetouan
• UM6P Rabat / Benguerir

• Design and deployment of customized offers for key accounts in the hospitality and healthcare sectors, integrating UPS systems, emergency lighting, nurse call systems, and GRMS solutions.
• Technical product specification support for UPS, emergency lighting, nurse call systems, and GRMS, targeting engineering consultancies and system integrators.
• Leadership in contract negotiation and follow-up for framework agreements with strategic tertiary sector clients (hotels, healthcare).
• Implementation of targeted commercial actions to enhance product visibility and grow market share.
• Coordination of sales and technical teams to ensure optimal responses aligned with client requirements.
• Identification and analysis of specific needs within the tertiary sector to develop tailored solutions and improve customer satisfaction.
• Facilitation of technical workshops with engineering firms to promote product understanding and adoption
• while collecting feedback to optimize proposed solutions.

Key reference projects delivered:

• Tanger Hospital / Agadir
• BCP Tower / 54 Tower / 34 Tower
• UM6P Benguerir
• Rabat Fairmont Hotel /Royal Mansour Casa

• Strategic negotiation and management of contracts with key distributors to secure partnerships, optimize commercial terms, and enhance the overall performance of the distribution network.
• Client relationship management with major customers and commercial partners to strengthen market presence in the Casablanca region.
• Continuous analysis of local market trends and adaptation of offerings to meet the specific needs of both traditional and modern distribution sectors.
• Implementation of targeted promotional campaigns tailored to the economic and cultural specifics of Greater Casablanca Centre to maximize commercial impact.
• Proactive management of the electrical equipment reseller network, aimed at energizing commercial partnerships, boosting brand visibility, and ensuring long-term market consolidation.
• Team management, including recruitment oversight, development of training programs, operational supervision, and efficient task and schedule organization to guarantee optimal performance.
• Active competitive intelligence, identifying market shifts, anticipating competitor actions, and adapting commercial strategies in a proactive and agile manner.

Key Reference Projects Delivered:

• Onboarding of five top-tier electrical equipment distributors in Morocco, including Ouhoud Elec, Soqop, Selfa, Solec, and Sotelec — all ranked among the country's top ten performers.
• Recruitment of regional network facilitators to ensure full territorial coverage across the central zone, reinforcing market presence and operational responsiveness.

• Advise clients on technical features and product benefits tailored to their specific needs, ensuring informed decision-making and customer satisfaction
• Develop and maintain a loyal client portfolio through personalized follow-up and relationship-building strategies.
• Conduct targeted and persuasive product demonstrations to highlight the technical and commercial advantages of vehicles, guiding clients through their decision-making process and encouraging purchase commitment.
• Negotiate sales terms and finalize contracts, delivering a smooth and personalized customer experience from initial contact to closing.
• Draft sales, financing, and insurance contracts, taking into account each client’s unique requirements to ensure customized solutions that meet both commercial and regulatory standards.

• Advise clients on technical specifications and product benefits tailored to their individual needs, ensuring informed choices and customer satisfaction.
• Develop and maintain a loyal customer portfolio through personalized follow-up and relationship management.
• Conduct targeted and persuasive product demonstrations to showcase the technical and commercial features of vehicles, guiding clients through their decision-making process and encouraging purchase commitment.
• Negotiate sales terms and finalize contracts, delivering a smooth and customized customer experience.
• Draft sales, financing, and automotive insurance contracts, taking into account each client’s specific needs to ensure personalized solutions that meet both commercial and regulatory requirements.

• Handle incoming calls with professionalism, providing accurate information and resolving customer inquiries or issues efficiently to ensure high satisfaction levels.
• Manage inbound and outbound calls effectively, responding promptly and precisely to customer needs while maintaining optimal service quality and smooth communication.
• Conduct customer satisfaction surveys to gather qualitative feedback, assess user experience, and identify areas for improvement to boost loyalty and commercial performance.
• Achieve key performance targets related to call volume, average handling time, and first-contact resolution rate, contributing to operational efficiency and enhanced customer satisfaction.

• Ensure professional reception and processing of incoming calls, providing accurate information and efficiently resolving customer inquiries or issues to guarantee satisfaction.
• Manage inbound and outbound calls effectively, responding promptly and precisely to customer needs while maintaining optimal service quality and smooth communication.
• Achieve performance targets related to call volume, average handling time, and first-contact resolution rate, contributing to operational efficiency and enhanced customer experience.