Rihame LIBOURKI

Provide data analysis and in depth study of the market, in order to define weak areas and proactively react in setting marketing strategies to improve operation.

• Successfully launched and developed anti-blue light solution lenses (Bluv Blue) in Morocco which increased company revenue in this segment by +197%
• Organized webinars with customers for new product launches and trainings that had a huge impact on the success of the product (11% ↑ in Sales)
• YTD data analysis of our product performance for the region that is critical in identifying areas of improvement
• Continuously monitoring competition sales and prices to proactively react and insure market competitiveness and a healthy CPI
• Forecasting and applying monthly promotions in order to ensure sellout targets are achieved
• 6 months stock forecasting with an accuracy improvement from 81% → 86%
• Working closely with our media agencies for all BTL marketing content and campaigns
• Arranging yearly marketing budget plans through developing, monitoring and analyzing data
• Coordinating, reporting and presenting all activities to our RHQ in Dubai_UAE on a monthly basis

Closely monitoring the performance of internal and external sales in order to ensure efficiency in operations

• Successfully introduced and launched mitrack application to keep track and organize sales team's tasks that helped in efficiently evaluating our team
• Set sales team's targets through data analyzation of the performance of products, segment and model wise that improved target achievement from 84%→90%
• Reviewing and evaluating sales team's performance on a monthly/quarterly/yearly basis to improve overall operation
• Planning and ensuring all sales team undergo the necessary technical trainings for products

Ensuring that internal sales team are motivated, monitored and measured in line with the company target and performance standards. Responsible for making sure that any gaps in performance or quality are quickly identified and addressed. Producing accurate reports on team performance for senior managers.

• Monitor and report progress and performance targets
  
• Motivate the team to achieve high standards and KPI targets
  
• Act as the focal point for sales team and operations in order to resolve all customers complaints in quick time; rendered service that produced high customer satisfaction scores

Establishing rapport with clients in order to upsell our products and building a loyal client network.

• Responsible for purchase orders from European suppliers
• Keep high performance to achieve the targets
• Identifying trends in complaints and promptly highlighting to the relevant managers
• Working with Sales and Marketing teams for the successful arrangement of the yearly optometry event

Responsible for keeping a high standard service, through providing support, help and advice to customers

• Dealing with customer enquiries by telephone, email and online chat
• Ensuring customer complaints are concluded in satisfaction
• Played a major role in developing a customer service policy