Riya Aggarwal
Brookline
Summary
Dynamic visual director with a proven track record at Boston University COM Student Government, excelling in graphic design and brand strategy. Expert in crafting compelling narratives and engaging content, I thrive in collaborative environments, driving impactful campaigns that resonate with audiences. Passionate about sustainability and innovative design, my passion is to elevate messaging through creative storytelling.
Overview
5
5
years of professional experience
Work History
Lead Visual Director & Merch Designer
Boston University COM Student Government
Boston
09.2025 - Current
- Developed visual strategy and branding across events and communication channels.
- Designed merchandise and creative assets based on audience preferences.
- Collaborated with PR and Events teams to maintain cohesive branding.
Junior Varsity
Boston University Ad Club
Boston
09.2025 - Current
- Training in advertising strategy, consumer insights, and campaign development.
- Analyzed audience behavior to improve messaging and creative direction.
- Gained experience in client communication and brand positioning.
Graphic Designer
UMass Boston – Indian Association
Boston
09.2025 - Current
- Designed event branding and promotional materials.
- Used visual storytelling to boost engagement.
- Maintained cohesive identity across platforms.
Secretary & Social Media Manager
UMass Boston – Fashion Club
Boston
10.2024 - 07.2025
- Created fashion-related content based on student trends.
- Organized sustainability-focused fashion events.
- Managed internal communication and engagement.
Marketing & Consumer Behavior Intern
SenSight Technologies Pvt Ltd
Bengaluru
05.2021 - 09.2024
- Conducted market and consumer research to support product strategy.
- Created visual and written content for digital engagement.
- Analyzed user interaction with features and messaging.
Initiative Leader
Connecting Smiles Foundation
Bengaluru
08.2021 - 04.2024
- Led a women’s stitching initiative promoting sustainable craftsmanship.
- Developed training materials and outreach strategies.
- Collaborated with artisans and NGOs to expand program reach.
Education
Bachelor of Science - Advertising
Boston University / College of Communication
05.2028
High School Diploma - Business Studies, Accountancy, Economics, Applied Mathematics, English
National Public School INR
Bengaluru, India04.2024
Skills
- Graphic design and visual storytelling
- Social media content creation and marketing
- Copywriting and brand messaging
- Brand strategy and market research
- Digital advertising and campaign planning
- Collaboration and event coordination
- Presentation delivery and public speaking
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Timeline
Lead Visual Director & Merch Designer
Boston University COM Student Government
09.2025 - Current
Junior Varsity
Boston University Ad Club
09.2025 - Current
Graphic Designer
UMass Boston – Indian Association
09.2025 - Current
Secretary & Social Media Manager
UMass Boston – Fashion Club
10.2024 - 07.2025
Initiative Leader
Connecting Smiles Foundation
08.2021 - 04.2024
Marketing & Consumer Behavior Intern
SenSight Technologies Pvt Ltd
05.2021 - 09.2024
Bachelor of Science - Advertising
Boston University / College of Communication
High School Diploma - Business Studies, Accountancy, Economics, Applied Mathematics, English
National Public School INR