Robert Mayhew
Plymouth
Summary
Inventive senior copywriter and creative storyteller with 15+ years of turning ideas into unforgettable brand experiences. Eager to step into a Senior Copywriter or Associate Director of Copy role where bold concepts and razor-sharp storytelling meet visionary leadership. Driven by a passion for crafting voices that cut through the noise and inspiring teams to push creative boundaries beyond the expected.
Overview
18
18
years of professional experience
Work History
Senior Copywriter
ASICS
10.2021 - 05.2025
- Developed and executed compelling, brand-aligned copy across multi-channel campaigns (digital, print, social, video, email, web, in-store)
- Collaborated closely with internal stakeholders, designers, strategists, and marketing teams to conceptualize and deliver integrated creative solutions
- Led copy development from concept to completion, ensuring clarity, consistency and persuasive storytelling
- Translated complex business objectives into clear, consumer-friendly messaging tailored to specific audiences
- Owned the brand voice across all internal and external communications; ensured tone and style remained consistent and evolve strategically
- Presented creative concepts and copy to stakeholders and senior leadership with persuasive rationale
- Partnered with creative directors and project managers to scope work, meet deadlines and ensure creative excellence under pressure
- Stayed ahead of trends in content, culture, and language to keep the brand’s voice fresh, relevant and effective
Supervisor, Communications and Public Relations
UniFirst Corp.
11.2020 - 10.2021
- Oversaw content marketing and PR initiatives across multiple channels
- Supervised, mentored and groomed direct reports (two junior copywriters)
- Managed media relations across web, television, print and broadcast
- Wrote, edited and proofread content across all channels
- Responsible for content strategy of website, social media channels and print library
- Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
Senior Conceptual Copywriter
MOO
08.2019 - 09.2020
- Concepted and developed brand-driven campaign ideas across digital, social, video and print channels
- Collaborated with art directors, designers and strategists to translate business objectives into compelling creative
- Led the storytelling process from ideation to execution, ensuring clarity, consistency and emotional impact
- Presented and sold creative concepts to senior leadership, backed by strategic rationale and audience insight
- Mentored junior creatives, elevating the conceptual strength and consistency of the team’s output
- Note: Short tenure due to COVID layoffs
Lead Content and Copy Strategist
The Life is Good Kids Foundation
05.2019 - 08.2019
- Curated and consolidated web content from 5+ distinct properties to support a brand and site refresh initiative
- Defined content strategy and information architecture to ensure clarity, usability and alignment with brand goals
- Wrote persuasive and on-brand copy aligned with established tone, voice and messaging guidelines
- Drove brand storytelling through captivating, memorable and strategically aligned communication
- Served as contract copywriter, collaborating cross-functionally to ensure consistency and quality across touchpoints
- Note: Contractual position
Head of Commercial Copy & Design
Spreadshirt, AG | Spreadshirt, Inc.
08.2017 - 10.2018
- Managed, mentored and inspired a team of nine international copywriters and designers, coordinating all projects and deliverables
- Ensured the brand story, tone and voice were consistently conveyed across all commercial copy and design outputs
- Established cross-channel consistency and synergy throughout all written and visual content
- Drove the brand narrative through captivating, entertaining and memorable communication, copy and design
Head of Commercial Copy
Spreadshirt, Inc.
07.2016 - 08.2017
- Relocated to Germany in July 2016 to lead a copy team of five, establishing and maintaining consistency and quality in brand tone and voice
- Conceived and authored the core brand book along with all sub-brand documentation to define and guide messaging across the organization
- Delivered unique, engaging and benefit-driven copy across all on- and offline customer-facing communication channels
- Supported cross-functional teams including B2C, B2B, SEO, SEM, product, UX/IxD, PR and HR with tailored, brand-aligned copy
- Collaborated with creative, marketing and leadership stakeholders to ensure cohesive messaging and strategic alignment across campaigns
Head of North American Content
Spreadshirt, Inc.
11.2014 - 07.2016
- Assisted in development of content and content marketing strategies
- Worked closely with heads of content of foreign top-level domains, ensuring brand synergy across all brand-supported languages
- Maintained all copywriting duties for the North American market (North America, Canada and Australia)
- Managed and updated content for .com, .ca and .com.au websites using a content management system (CMS)
- Ensured localization accuracy and cultural relevance while maintaining a unified brand voice across regional platforms
Public Relations Ambassador
Boston Red Sox
01.2007 - 01.2012
- Acted as a liaison between the ball club and fan base, serving as the face and voice of the ball club
- Responded to fan letters, served as Fan Service operator, organized fan/player events, took part in day-to-day game and ball-club activities
- Assisted in various areas of copy including public address announcements, press releases, ballpark signage and social media posts
Education
Bachelor of Arts - English
University of Massachusetts, Dartmouth
North Dartmouth, MA01.2003
Skills
- Software competencies: Microsoft Office Limited Adobe CS MemSource (translation software) WordPress
- Project management: Workforce, Basecamp, SharePoint, JIRA, others
- Social media copywriting: Meta, Instagram, TikTok, YouTube
- Email marketing: Emarsys, Mail Chimp, Sharp Spring, others
- AI: Prompt creation
Hobbies and Interests
Travel, Writing children’s literature, Photography, Cooking, All things Boston sports
Languages
Spanish
Professional Working
German
Limited Working
Portuguese
Elementary
Timeline
Senior Copywriter
ASICS
10.2021 - 05.2025
Supervisor, Communications and Public Relations
UniFirst Corp.
11.2020 - 10.2021
Senior Conceptual Copywriter
MOO
08.2019 - 09.2020
Lead Content and Copy Strategist
The Life is Good Kids Foundation
05.2019 - 08.2019
Head of Commercial Copy & Design
Spreadshirt, AG | Spreadshirt, Inc.
08.2017 - 10.2018
Head of Commercial Copy
Spreadshirt, Inc.
07.2016 - 08.2017
Head of North American Content
Spreadshirt, Inc.
11.2014 - 07.2016
Public Relations Ambassador
Boston Red Sox
01.2007 - 01.2012
Bachelor of Arts - English
University of Massachusetts, Dartmouth
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