Ron DiFabio
South Weymouth,MA
Summary
Ron DiFabio is a senior level sales executive with extensive retail experience having held responsibilities on the retail merchandising and manufacturers side of the business. He has been fortunate to have worked for four entrepreneurial companies whose significant growth led to their successful sale. Of further value is his knowledge of multiple channels of business, budget planning, P&L ownership, building and developing sales organizations and having the ability to analyze market trends and quickly adjust plans as necessary. Ron has had a history of promoting both direct and next level reports by championing individual development plans and holding talent calibration meetings and succession planning. Ron's passion and commitment to his job responsibilities combined with strong leadership, merchandising and analytical skills best describe his professional character. His future focus will be sharing his knowledge and experiences with others in an organization and inspiring them towards personal and professional growth.
Overview
33
33
years of professional experience
Work History
SVP, US Sales, Cuisinart Outdoors
Conair LLC
10.2020 - Current
- Revenue increased from $21MM to $84MM
- Gross Margin increased from $6MM to $31MM
- Collaborated on implementation of an ERP system
- Implemented a dropship program for all retailers
- Created and implemented an item profitability tool that is used cross functionally in the company
- Implemented a phase gate process for new product reviews
- Created Gross, Net and Contribution Margin guardrails for all product categories which has led to significant margin improvement
- The company formally knows as The Fulham Group was sold to American Securities and merged with Conair LLC in 2023.
SVP, US Sales
SharkNinja
01.2017 - 08.2019
- $1.4B Revenue Responsibility
- Led a team of four Sales Vice Presidents and 33 next level reports
- Revenue increased $174MM or 10.5%, Gross Margin increased by $70MM or 15% and optimized a trade spend budget of $120MM
- Amazon revenue increased from $62MM to $250MM while increasing Gross Margin by 5K basis points
- Executed several cost increases as a result of cost of materials increases or tariffs
- Decreased good returns by $6MM or 37% with margin neutral or accretive impact
- Formalized a process to memorialize all financial agreements with customers for improved financial planning and compliance with auditors
- Improved forecast accuracy by incorporating category of share of industry and retailer's share of point of sale to rationalize cumulative input
- Established a Unilateral Pricing Policy to protect our brand equity both in brick and mortar and eCommerce space. After one year of execution, we removed over 200 unauthorized resellers
SVP, US Sales
Keurig Green Mountain
05.2013 - 04.2016
- $1.9B Revenue Responsibility
- Led a team of five Sales Vice Presidents and 44 next level reports
- Revenue grew from $1.3B to $1.9B, Gross Margin grew from $533MM to $845MM and optimized a trade spend budget of $160MM
- Expanded distribution to 17K retail outlets via category and channel management
- Expanded US HHP from 2MM in 2008 to 20MM in 2016
- Led the real estate acquisition, hiring of staff and execution of cross functional, customer focused teams in Burlington, MA, Bentonville, AR, Minneapolis, MN and Seattle, WA
- Successfully negotiated to be Costco, Target and Walmart's private label portion pack supplier
- Cultivated high level relationships with all customers to ensure vision and objectives alignment
VP, Retail Sales
Keurig Green Mountain
10.2008 - 04.2013
- Revenue increased from $180MM to $1.3B, Gross Margin increased from $56MM to $533MM and optimized a trade spend budget of $130MM
- Implemented a Non-Saleable and Defective Policy
- Creatively used their Cooperative Advertising Policy, derivative products and promotional strategies to manage the dynamic marketplace changes during years of unprecedented growth to minimize customer and channel conflict
- Implemented a Final Deal Letter process which provided record and visibility to the terms and conditions of our business with each customer and assist with compliance with outside auditors
- Negotiated freight terms to Collect or Prepaid and add to mitigate liability in freight exposure
- Eliminated the expiration of portion packs from our defective policy to mitigate chargebacks on a rapidly growing business and put the responsibility of inventory management with the customer
- Enhanced our retailer advertising to "visualize the benefit" of our system and improved merchandising to not only drive brand awareness but ensure the necessary capacity to support the growth of the business.
VP of Sales, National Accounts
Jarden Consumer Solutions
10.2006 - 09.2008
Director, Target Team Lead
The Holmes Group
02.2001 - 09.2006
Buyer
Bradlees, Inc.
05.1993 - 01.2001
Assistant Buyer
May Company
07.1992 - 04.1993
Education
Bachelor of Science - Business Administration
University of Rhode Island
Kingston, RI05-1992
Skills
- Strategic Leadership
- Organizational Development
- Conflict Management
- Creative Problem Solving
- Budget Preparation
- P&L Responsibility
- Product Development
- Promotional Strategy
- Sales Planning
- Forecasting
Timeline
SVP, US Sales, Cuisinart Outdoors
Conair LLC
10.2020 - Current
SVP, US Sales
SharkNinja
01.2017 - 08.2019
SVP, US Sales
Keurig Green Mountain
05.2013 - 04.2016
VP, Retail Sales
Keurig Green Mountain
10.2008 - 04.2013
VP of Sales, National Accounts
Jarden Consumer Solutions
10.2006 - 09.2008
Director, Target Team Lead
The Holmes Group
02.2001 - 09.2006
Buyer
Bradlees, Inc.
05.1993 - 01.2001
Assistant Buyer
May Company
07.1992 - 04.1993
Bachelor of Science - Business Administration
University of Rhode Island
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