Rosemary Poppe
Salem
Summary
Dynamic Digital Account Manager with a proven track record of driving growth through innovative marketing strategies and SEO optimization. Expert in client relationship management and cross-functional collaboration, I successfully enhanced brand visibility and engagement, delivering impactful campaigns that exceeded performance metrics and fostered strong client partnerships.
Overview
6
6
years of professional experience
Work History
Digital Account Manager
KingFish
Beverly
01.2022 - 01.2025
- Led strategy and execution for a diverse client portfolio, developing integrated marketing plans to drive growth, engagement, and brand awareness
- Facilitated discovery sessions to identify client goals, challenges, and opportunities, translating insights into actionable strategies
- Managed cross-functional teams (design, development, media, content) to execute high-quality campaigns that met deadlines and stayed within budget
- Developed scopes of work, timelines, and budgets to ensure alignment across stakeholders and projects
- Conducted keyword and competitive analyses to inform SEO, content strategy, and campaign positioning
- Delivered monthly and annual performance reports that identified optimization opportunities and informed future strategy
- Oversaw website development projects from discovery through launch, including QA/QC and ongoing updates
- Built and maintained strong client relationships through regular communication and strategic collaboration
- Managed and mentored interns, overseeing content calendars and project execution
Account Manager & Digital Content Strategist
Endicott College
Beverly
01.2019 - 01.2022
- Developed and executed integrated digital-first campaigns across social, email, web, and paid channels to enhance brand visibility
- Acted as primary point of contact for clients, overseeing marketing initiatives from concept to execution
- Managed the College’s social media channels and content calendar, increasing total followers by 33.5% (68K+)
- Collaborated with design, web, and content teams to create cohesive marketing initiatives that aligned with client objectives
- Created and edited content for digital, web, print, and social platforms while maintaining brand consistency
- Optimized web content for SEO, usability, and engagement
- Used tools including Wrike, Sitecore, HubSpot, and EMMA to manage workflows and campaigns
- Conducted performance analysis and marketing research to inform strategy and improve results
Education
Master of Business Administration - Operations Management
Endicott College
Beverly, MA05-2018
Bachelor of Arts and Sciences - Psychology, Minor in Philosophy
University of Massachusetts Dartmouth
Dartmouth, MA05-2008
Skills
- Digital marketing strategy
- SEO optimization
- Web analytics
- Email marketing
- Content creation
- Brand development
- Project management
- Performance metrics
- Budget administration
- Client relationship management
- Cross-functional collaboration
Websites
Timeline
Digital Account Manager
KingFish
01.2022 - 01.2025
Account Manager & Digital Content Strategist
Endicott College
01.2019 - 01.2022
Master of Business Administration - Operations Management
Endicott College
Bachelor of Arts and Sciences - Psychology, Minor in Philosophy
University of Massachusetts Dartmouth