Rual Pratt
George Town
Summary
Dynamic and results-driven Retail & Commercial Operations Executive with over 15 years of progressive leadership experience spanning petroleum retail, convenience retailing, sales management, commercial operations, business development, and financial administration. Proven ability to drive revenue growth, optimize operational performance, strengthen dealer relationships, and lead high-impact commercial initiatives across highly competitive markets. Recognized for delivering strategic retail transformation initiatives, enhancing operational excellence, negotiating commercial agreements, implementing customer-focused growth strategies, and leading multimillion-dollar business portfolios. Adept at stakeholder engagement, retail network management, HSSE compliance, business continuity planning, contract negotiations, and team leadership within highly regulated environments. Strategic leader with a strong executive presence, exceptional commercial acumen, and a demonstrated ability to improve profitability, customer experience, operational execution, and organizational performance.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Retail Sales Executive
Sol Petroleum Cayman Limited
Cayman Islands
04.2024 - Current
- Lead commercial and retail operations across a multi-site Esso-branded fuel and convenience retail network within the Cayman Islands market.
- Drive sales growth, dealer engagement, operational excellence, and customer experience initiatives across company-operated and dealer-operated retail locations.
- Spearhead implementation of strategic retail growth initiatives, promotional campaigns, and customer retention programs designed to strengthen market competitiveness.
- Successfully coordinated the reopening and commercial reintegration of key retail service stations following prolonged operational closure.
- Lead dealer contract negotiations, renewals, and commercial alignment initiatives to support long-term operational sustainability.
- Coordinate and execute the Sol Excellence operational audit program, reinforcing retail execution standards, compliance performance, and customer service delivery.
- Manage stakeholder engagement with dealers, regulators, vendors, contractors, and cross-functional internal teams to ensure alignment with strategic objectives.
- Lead implementation of hurricane preparedness and business continuity initiatives across the retail network to improve operational readiness and risk mitigation.
- Oversee deployment of marketing campaigns, merchandising initiatives, retail branding programs, and promotional activations to improve fuel volume and convenience retail performance.
- Analyze retail performance trends, identify operational improvement opportunities, and implement corrective action plans to optimize profitability and customer experience.
- Coordinate retail training initiatives focused on customer service, operational compliance, merchandising standards, safety, and security protocols.
- Ensure adherence to HSSE standards, corporate governance policies, and operational procedures across the retail network.
- Assisted in training new team members on product knowledge and sales techniques.
- Implemented promotional strategies to boost sales during peak seasons effectively.
- Monitored sales performance metrics, providing insights for strategic decision-making processes.
- Supported store leadership in implementing new merchandising strategies to improve product positioning.
Director of Operations
Agrosol Group Limited
Kingston, Jamaica
08.2020 - 02.2024
- Directed operational strategy, business performance, and commercial execution across multiple business functions.
- Defined and implemented operational policies and procedures that improved organizational efficiency by 15%.
- Managed investment and financing initiatives totaling approximately USD $10 million through strategic engagement with financial institutions.
- Supervised company operations, financial performance, and strategic ventures while providing executive leadership and organizational direction.
- Conducted commercial and financial analyses that contributed to a 5% reduction in operational costs.
- Developed and led strategic partnerships that expanded market reach and strengthened business growth opportunities.
- Led process optimization initiatives that enhanced operational accountability and performance management.
Sales Manager
Continental Baking Company Limited
Kingston, Jamaica
04.2019 - 05.2020
- Led commercial sales operations across seven sales territories comprising approximately 3,000 customers.
- Managed and developed a sales team of over 30 employees, strengthening sales execution and operational effectiveness.
- Developed and presented strategic business plans that increased revenue by 10% and improved customer engagement by 20%.
- Negotiated commercial agreements and implemented sales effectiveness initiatives that increased distributor sales revenue by 8%.
- Analyzed customer trends and market opportunities to drive strategic growth initiatives and improve client satisfaction by 10%.
- Implemented innovative sales strategies and coaching programs that increased team sales efficiency by 5%.
- Identified emerging market opportunities and developed targeted growth strategies to expand business performance.
Key Account Manager
Continental Baking Company Limited
Kingston, Jamaica
02.2018 - 04.2019
- Managed key client portfolios with annual sales responsibility exceeding USD $13 million.
- Built and maintained strategic relationships with major customers, procurement leaders, and business stakeholders.
- Achieved sales objectives through effective account planning, performance analysis, and customer engagement strategies.
- Improved business unit sales growth by 9% within one year through strategic account management and relationship development.
- Expanded customer satisfaction levels by 15% through proactive stakeholder engagement and service delivery improvements.
- Mentored and developed sales associates to strengthen commercial capabilities and account management effectiveness.
Sales Controller
Continental Baking Company Limited
Kingston, Jamaica
01.2010 - 02.2018
- Managed sales accounting operations supporting four retail stores, three warehouses, and approximately 500 sales routes with annual sales exceeding JMD $4 billion.
- Delivered executive reporting and financial analyses that supported strategic decision-making and implementation of JMD $20 million in cost-saving initiatives.
- Strengthened internal controls and reporting processes, resulting in 95% reporting accuracy.
- Reduced inventory leakage by 10%, contributing approximately JMD $3 million annually to the organization’s bottom line.
- Managed budgeting, variance analysis, contract reviews, client negotiations, credit policies, and audit support functions.
- Participated in major infrastructure improvement initiatives and chaired disciplinary and mediation proceedings.
Assistant Sales Controller
Continental Baking Company Limited
Kingston, Jamaica
07.2006 - 12.2010
- Improved customer satisfaction by 10% through operational process enhancements and service quality initiatives.
- Reduced loan delinquency from 25% to 10% within 10 months through strengthened financial controls and collection strategies.
- Performed financial reviews, compliance verification, and transaction audits to ensure operational accuracy and accountability.
- Investigated financial discrepancies and resolved instances of operational non-compliance.
- Implemented financial controls to ensure compliance with company policies.
- Managed budgeting processes, aligning departmental goals with overall corporate strategy.
- Managed a diverse portfolio of accounts, ensuring timely follow-up and high levels of client satisfaction.
Education
Master of Business Administration (MBA) - General Management
Florida International University
Miami, FL09.2018
Bachelor of Science - Business Administration
University of the Commonwealth Caribbean
Skills
- Retail & Commercial Operations Management
- Petroleum & Convenience Retail Leadership
- Dealer Relationship Management
- Business Development & Market Expansion
- Strategic Planning & Execution
- Contract Negotiation & Portfolio Management
- Sales & Volume Growth Strategies
- Retail Promotions & Brand Execution
- HSSE Compliance & Risk Management
- Operational Excellence & Audit Leadership
- Financial Analysis & Budget Management
- Performance Management & KPI Reporting
- Team Leadership & Talent Development
- Customer Experience Optimization
- Regulatory & Stakeholder Engagement
- Business Continuity & Crisis Preparedness
- Microsoft Office Suite
- KPI Reporting
- Financial Analysis
- Retail Operations
- Contract Administration
- Budget Forecasting
- Sales Analytics
- Business Intelligence
- Customer Relationship Management
- Commercial Negotiation
- Operational Auditing
- Performance Reporting
- Strategic Planning
Websites
Accomplishments
- Successfully led commercial and operational initiatives within highly competitive retail and petroleum markets.
- Recognized as a high-performing commercial leader with strong operational and stakeholder management capabilities.
- Developed training, coaching, and operational improvement programs that strengthened organizational performance and employee engagement.
- Implemented operational reporting and performance management systems that enhanced productivity and accountability.
- Demonstrated success leading cross-functional teams, business transformation initiatives, and customer-focused growth strategies.
Certification
- Professional Certificate in Project Management
- Basics of Compliance Management
- Introduction to Anti-Money Laundering Regulations
Timeline
Retail Sales Executive
Sol Petroleum Cayman Limited
04.2024 - Current
Director of Operations
Agrosol Group Limited
08.2020 - 02.2024
Sales Manager
Continental Baking Company Limited
04.2019 - 05.2020
Key Account Manager
Continental Baking Company Limited
02.2018 - 04.2019
Sales Controller
Continental Baking Company Limited
01.2010 - 02.2018
Assistant Sales Controller
Continental Baking Company Limited
07.2006 - 12.2010
Bachelor of Science - Business Administration
University of the Commonwealth Caribbean
Master of Business Administration (MBA) - General Management
Florida International University