I help businesses turn data into actionable insights to optimize operations, campaigns, and customer experience. By leveraging dashboards, advertising campaigns, marketing automation, and retention programs, I drive higher customer engagement and measurable growth. I coordinate multi-department operations and enhance workflow efficiency, enabling teams to execute projects and campaigns with maximum impact.
Open To Work
Hi, I’m
SAIDA EL BEJJAJ
Casablanca
Summary
Overview
6
years of professional experience
1
Certification
Work History
ROSEGOLD COSMETICS
Operations & Data manager
06.2022 - Current
Job overview
- Monitor e-commerce operations across Shopify, marketplaces, and integrated apps, ensuring smooth workflows, inventory management, and product launch execution.
- Collect, validate, and analyze data from all channels to monitor KPIs, campaign performance, and operational efficiency.
- Build and manage dashboards to provide real-time insights for marketing, sales, and finance teams.
- Launch and manage Shopify loyalty, review, and sponsorship programs to drive retention, engagement, and customer lifetime value.
- Lead cross-functional teams including developers, marketers, and operations staff to align on priorities and deliverables.
- Implement process improvements and operational strategies based on insights from data analysis, CRO, and financial performance monitoring.
Huawei Consumer Business Group
Digital Marketing Specialist
03.2021 - 06.2022
Job overview
- Develop marketing and digital marketing strategies to drive brand growth and customer engagement.
- Monitor and analyze digital campaign performance, implementing optimizations for maximum ROI.
- Continuously optimize the website and e-commerce experience to improve conversion rates, usability, and sales performance.
- Manage and maintain partnerships with resellers, ensuring smooth collaboration, alignment on objectives, and performance tracking.
- Build and nurture relationships with KOLs (Key Opinion Leaders) to enhance brand visibility, credibility, and engagement.
Djin Agency
Digital Account Manager
12.2020 - 03.2021
Job overview
- Manage and optimize digital campaigns on Meta, Google Ads, LinkedIn Sales Manager, and TikTok Ads to maximize ROI, engagement, and conversions.
- Oversee account management, ensuring seamless coordination between clients, campaigns, and internal teams.
- Conduct competitive digital intelligence to identify market trends, opportunities, and benchmark performance.
- Optimize traffic acquisition levers across websites to attract qualified prospects and increase sales.
- Implement marketing automation strategies using online chat and email tools to enhance customer engagement.
- Develop and maintain dashboards and reporting tools to track campaign performance and inform data-driven decisions.
Kaokeb
Digital Marketing Analyst
09.2019 - 09.2020
Job overview
- Design and implement strategies to optimize conversion funnels and improve user journeys across digital platforms.
- Monitor social media and online trends to identify opportunities and inform client strategies.
- Benchmark digital tools and solutions to ensure alignment with customer needs and market standards.
- Develop, execute, and update SEO strategies for both organic and paid search channels to maximize visibility and traffic.
- Design and optimize landing pages to stimulate user engagement and conversion.
- Plan and launch online advertising campaigns across multiple channels, including Meta, Google Ads, and LinkedIn.
- Implement tracking plans and configure analytics tools for websites and applications to ensure accurate performance measurement.
- Conceptualize and execute marketing automation scenarios including email campaigns, web/In-app notifications, and chatbots to improve engagement.
- Continuously monitor metrics and KPIs, using data insights to optimize campaigns in line with current trends.
- Analyze and generate comprehensive analytics reports to inform strategic decisions and demonstrate ROI.
Education
Le WagonCasablanca
Professional Certification from Data Analysis
06-2024
University Overview
- Python
- SQL - GCP
- Power BI
- Looker Studio
- Google sheets
- Google Analytics
- Google tag manager
- Zapier
- Fivetran
- DBT
- Github
ENCGCASABLANCA
Promotion Major from Marketing
07-2019
University Overview
ZyriabCasablanca
High school diploma from Mathematical Sciences A
06-2014
University Overview
Skills
- Data Collection
- Data Cleaning
- Data visualization
- Tracking setup
- Landing Page Building
- Project management
- Technical leadership
- Marketing & E-commerce Strategies
- Media Buying & Emailing
- Marketing Automation
Certification
- Data Analysis Bootcamp
- Google Ads Fundamentals
- Google Ads Search
- Google Analytics Individual Qualification
Languages
Languages
- French, Bilingual
- English, Fluent
- Arabic, Native language
Websites
Timeline
Operations & Data manager
ROSEGOLD COSMETICS
06.2022 - Current
Digital Marketing Specialist
Huawei Consumer Business Group
03.2021 - 06.2022
Digital Account Manager
Djin Agency
12.2020 - 03.2021
Digital Marketing Analyst
Kaokeb
09.2019 - 09.2020
Le Wagon
Professional Certification from Data Analysis
ENCG
Promotion Major from Marketing
Zyriab
High school diploma from Mathematical Sciences A
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