I help businesses turn data into actionable insights to optimize operations, campaigns, and customer experience. By leveraging dashboards, advertising campaigns, marketing automation, and retention programs, I drive higher customer engagement and measurable growth. I coordinate multi-department operations and enhance workflow efficiency, enabling teams to execute projects and campaigns with maximum impact.
Hi, I’m
SAIDA EL BEJJAJ
Casablanca
Summary
Overview
6
years of professional experience
1
Certification
Work History
ROSEGOLD COSMETICS
Operations & Data manager
06.2022 - Current
Job overview
- Monitor e-commerce operations across Shopify, marketplaces, and integrated apps, ensuring smooth workflows, inventory management, and product launch execution.
- Collect, validate, and analyze data from all channels to monitor KPIs, campaign performance, and operational efficiency.
- Build and manage dashboards to provide real-time insights for marketing, sales, and finance teams.
- Launch and manage Shopify loyalty, review, and sponsorship programs to drive retention, engagement, and customer lifetime value.
- Lead cross-functional teams including developers, marketers, and operations staff to align on priorities and deliverables.
- Implement process improvements and operational strategies based on insights from data analysis, CRO, and financial performance monitoring.
Huawei Consumer Business Group
Digital Marketing Specialist
03.2021 - 06.2022
Job overview
- Develop marketing and digital marketing strategies to drive brand growth and customer engagement.
- Monitor and analyze digital campaign performance, implementing optimizations for maximum ROI.
- Continuously optimize the website and e-commerce experience to improve conversion rates, usability, and sales performance.
- Manage and maintain partnerships with resellers, ensuring smooth collaboration, alignment on objectives, and performance tracking.
- Build and nurture relationships with KOLs (Key Opinion Leaders) to enhance brand visibility, credibility, and engagement.
Djin Agency
Digital Account Manager
12.2020 - 03.2021
Job overview
- Manage and optimize digital campaigns on Meta, Google Ads, LinkedIn Sales Manager, and TikTok Ads to maximize ROI, engagement, and conversions.
- Oversee account management, ensuring seamless coordination between clients, campaigns, and internal teams.
- Conduct competitive digital intelligence to identify market trends, opportunities, and benchmark performance.
- Optimize traffic acquisition levers across websites to attract qualified prospects and increase sales.
- Implement marketing automation strategies using online chat and email tools to enhance customer engagement.
- Develop and maintain dashboards and reporting tools to track campaign performance and inform data-driven decisions.
Kaokeb
Digital Marketing Analyst
09.2019 - 09.2020
Job overview
- Design and implement strategies to optimize conversion funnels and improve user journeys across digital platforms.
- Monitor social media and online trends to identify opportunities and inform client strategies.
- Benchmark digital tools and solutions to ensure alignment with customer needs and market standards.
- Develop, execute, and update SEO strategies for both organic and paid search channels to maximize visibility and traffic.
- Design and optimize landing pages to stimulate user engagement and conversion.
- Plan and launch online advertising campaigns across multiple channels, including Meta, Google Ads, and LinkedIn.
- Implement tracking plans and configure analytics tools for websites and applications to ensure accurate performance measurement.
- Conceptualize and execute marketing automation scenarios including email campaigns, web/In-app notifications, and chatbots to improve engagement.
- Continuously monitor metrics and KPIs, using data insights to optimize campaigns in line with current trends.
- Analyze and generate comprehensive analytics reports to inform strategic decisions and demonstrate ROI.
Education
Le WagonCasablanca
Professional Certification from Data Analysis
06-2024
University Overview
- Python
- SQL - GCP
- Power BI
- Looker Studio
- Google sheets
- Google Analytics
- Google tag manager
- Zapier
- Fivetran
- DBT
- Github
ENCGCASABLANCA
Promotion Major from Marketing
07-2019
University Overview
ZyriabCasablanca
High school diploma from Mathematical Sciences A
06-2014
University Overview
Skills
- Data Collection
- Data Cleaning
- Data visualization
- Tracking setup
- Landing Page Building
- Project management
- Technical leadership
- Marketing & E-commerce Strategies
- Media Buying & Emailing
- Marketing Automation
Certification
- Data Analysis Bootcamp
- Google Ads Fundamentals
- Google Ads Search
- Google Analytics Individual Qualification
Languages
Languages
- French, Bilingual
- English, Fluent
- Arabic, Native language
Websites
Timeline
Operations & Data manager
ROSEGOLD COSMETICS
06.2022 - Current
Digital Marketing Specialist
Huawei Consumer Business Group
03.2021 - 06.2022
Digital Account Manager
Djin Agency
12.2020 - 03.2021
Digital Marketing Analyst
Kaokeb
09.2019 - 09.2020
Le Wagon
Professional Certification from Data Analysis
ENCG
Promotion Major from Marketing
Zyriab
High school diploma from Mathematical Sciences A
Similar Profiles
Qiana HeardQiana Heard
Natural Skincare Creator at Rosegold HippiesNatural Skincare Creator at Rosegold Hippies
Jessie FischerJessie Fischer
Head Event Planner at Rosegold PresentsHead Event Planner at Rosegold Presents
Mbi Mbi ElvisMbi Mbi Elvis
Business Consultant/Mentor at Glamour Cosmetics, Tara Beauty supply, Abasi cosmetics wholesaler.Business Consultant/Mentor at Glamour Cosmetics, Tara Beauty supply, Abasi cosmetics wholesaler.
Soukaïna TADRYSoukaïna TADRY
Responsable achats at SMART FRUITSResponsable achats at SMART FRUITS
Mohamed Amine BEKKAOUIMohamed Amine BEKKAOUI
(Major) Incident Management at Atos Maroc - Projet PwC (France & Maghreb)(Major) Incident Management at Atos Maroc - Projet PwC (France & Maghreb)