SAI SRUJAN BITRA
Franklin,MA
Summary
Results-driven account management professional with strong background in managing key client accounts and fostering lasting business relationships. Adept at developing strategic plans that drive revenue growth and client satisfaction. Demonstrated expertise in utilizing negotiation skills and communication proficiency to exceed client expectations. Have a tenacity for increasing profits and consistently meeting targets. Dedicated to innovation, forward-thinking and modern sales techniques used to cultivate a productive workspace and long-lasting client and customer relations.
Overview
10
10
years of professional experience
Work History
Digital Media Manager
Blue Ribbon Global Technologies
03.2024 - Current
- Develop and execute digital media strategies to increase brand awareness and engagement for around 200 B2B clients a quarter.
- Monitor and analyze digital media performance to identify areas of improvement
- Manage digital media campaigns, including budgeting, scheduling, and optimization
- Create and maintain relationships with digital media partners
- Optimized website content for improved search engine rankings and increased organic traffic
- Analyze and report on digital media trends and insights
- Implemented data-driven strategies to refine targeting and improve overall campaign performance.
- Conducted thorough market research to inform content strategy and enhance competitive positioning in the industry.
- Collaborate with other departments to ensure digital media strategies are aligned with overall business objectives
- Stay up to date on industry trends and best practices
- Manage and optimize digital media campaigns to ensure maximum ROI
Student Hiring and Recruiting Coordinator
University of Cincinnati
09.2022 - 12.2023
- Sole student HR for University of Cincinnati Housing since Fall 2022 handling more than 400 applications a semester
- Coordinated candidate interviews with hiring managers, ensuring a smooth and efficient interview process for all parties involved
- Key responsibilities include reviewing and evaluating job applications, quizzes, offering individual assistance to students to clarify the hiring process, next steps and addressing any technical issues the students face during job application and collaborating with other managers in UC Housing to ensure a smooth hiring process
- Improved candidate experience by providing timely updates throughout the recruitment process, resulting in positive feedback from applicants.
- Onboarding and training of new student hires
- Operated and maintained applicant tracking and candidate management systems
- Managed job postings on various platforms, increasing visibility and attracting top talent for open positions
- Attend job fairs and other recruitment events to promote new and open job postings on behalf of UC Housing
Senior Account Strategist
Google Ads
07.2019 - 06.2022
- Identifying the client's business requirements and evaluating their current marketing strategies
- Formulated multiple online marketing solutions for SMBs development
- Worked on proposing solutions to increase the return on ads spent by enhancing the efficiency of the website to more than 70% by optimizing the existing website design and page layout
- Developed long-lasting client relationships by providing exceptional customer service and support
- Improved revenue 10 times faster for several SMBs across the USA
- Delivered consistent profitability across multiple accounts by closely monitoring budgets and optimizing resource allocation as needed
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively targeted key demographics
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Solved many critical ads/marketing bugs in both the backend and frontend
- Administered the new-hires and nesting teams, managing activities, creating user stories and conducting one on one sessions
- Worked on Research and Designing various features efficiently in the program
- Increased revenue growth through the identification of new business opportunities and expansion of existing accounts.
- Implemented innovative solutions for account management challenges, increasing overall team productivity and effectiveness
- Delivered more than 200 success stories during my tenure
Subject Matter Expert / Team Lead
Verizon Telecommunications
05.2016 - 06.2019
- Providing technical assistance and support related to computer systems, hardware, and software for Verizon USA consumer/business clients
- Served as a Subject Matter Expert for top performing business teams to help increase efficiency and reduce the AHT
- Worked as an acting Team Lead for two other consumer teams helping the team bond together and improving the overall performance
- Assisted as a Global IHD for multiple teams during my time to help resolve customer issues over the phone and helped maximize customer service experience
- Besides the above-mentioned technical work, I have audited hundreds of in-bound calls to understand the issues agents face with the calls in real-time and provide relevant feedback to make sure they don't repeat the same mistake again
- Mentored junior team members, contributing to their professional growth and development
- Received multiple rewards and on-call appreciations for handling supervisor escalations and delivering a 5* customer service
- Reduced average call length by creating effective troubleshooting guides and resources for agents.
Data Analyst
Tech Mahindra, India
03.2015 - 04.2016
- Clearly understood the business objectives and converted them into analytical problems
- Developed and managed databases that support performance improvements activities
- Worked Cross functionally throughout the organization to maintain the integrity of the database
- Performed data query, extraction, compilation and reporting tasks
- Visualized the data into various charts to understand the trend, patterns and correlations using tools such as Tableau
- Experienced in writing SQL queries for data retrieval and transformation
- Proficient in applying various excel functions to aggregate data
- Researched, analyzed and converted sales data into valuable information for the company to take better data-driven decisions
- Initiated budget forecast, analysis, and generated ad-hoc reports management for client reviews
- Used BI techniques such as regression analysis and forecasting to help boost sales revenue by 20%
- Visualized the sales data into charts, tables and stories using Tableau for a better understanding of the market and the competitors
- Coordinated with different departments such as accounting, marketing, sales and operations to enhance productivity
Education
Master of Information Technology -
University of Cincinnati
Cincinnati, OhioBachelor of Technology - Computer Science & Engineering
Andhra University
VizagSkills
- Google AdWords
- YouTube Ads / Facebook Ads
- Search Marketing
- Canva
- Figma
- Google Analytics / Google Trends
- Adobe Photoshop
- Lightroom
- Google Tag Management
- Microsoft Office Suite
- SQL
- C / C
- On-Prem / Big Data
- Microsoft Azure / AWS / GCP
- HTML/CSS
- Dreamweaver
Timeline
Digital Media Manager
Blue Ribbon Global Technologies
03.2024 - Current
Student Hiring and Recruiting Coordinator
University of Cincinnati
09.2022 - 12.2023
Senior Account Strategist
Google Ads
07.2019 - 06.2022
Subject Matter Expert / Team Lead
Verizon Telecommunications
05.2016 - 06.2019
Data Analyst
Tech Mahindra, India
03.2015 - 04.2016
Master of Information Technology -
University of Cincinnati
Bachelor of Technology - Computer Science & Engineering
Andhra University
Similar Profiles
Jenaya RayJenaya Ray
Sanitation Worker at Blue Ribbon Cleaning CompanySanitation Worker at Blue Ribbon Cleaning Company
GREGORY PEELGREGORY PEEL
Operations Manager at Blue Ribbon BBQ LLCOperations Manager at Blue Ribbon BBQ LLC
Trista SchmidtTrista Schmidt
Accounts Manager at Blue Ribbon ServicesAccounts Manager at Blue Ribbon Services