Canva
Salma Agourram
Casablanca, Morocco
Summary
With a Masters degree from ISCAE and multiple experiences in Communication and digital Marketing, This candidate equipped with a passion for crafting impactful digital marketing strategies. With expertise spanning SEO optimization, adept social media, engaging content creation, proficient digital project management, sharp Email marketing and automation strategies, a keen interest for AI tools and insightful data analysis. These skills converge to form a professional forte.
Overview
2
2
years of professional experience
Work History
Communication Project Manager
STORYMAKEREZ
05.2024 - Current
- Managed and executed communication projects: Planned, coordinated, and supervised execution of communication projects, ensuring deadlines, budgets, and objectives were met.
- Collaborated with internal team and external partners.
- Created editorial plans, wrote content, and managed social media campaigns.
- Engaged and grew social media communities: Developed content, editorial calendars, moderated, and scheduled posts.
- Developed creative and effective social media campaigns.
- Conducted competitive intelligence and benchmarking.
- Analyzed campaigns and prepared detailed reports.
- Ensured brand consistency across all online activities.
- Analyzed market data to inform strategic decisions.
Project Coordinator
RD Agency
11.2023 - Current
- Coordinated and executed numerous initiatives in event organisation, communications, and website creation.
Content And Digital Marketing Associate
ARVAL BNP Paribas
08.2023 - 05.2024
- Coordinated and executed marketing and communication initiatives & campaigns, while leveraging digital tools and channels
- Successfully implemented sales and marketing plans
- Collaborated closely with the Business Transformation team to create customer service charters, ensuring exceptional customer experiences
- Handcrafted successful Email Campaigns using automation tools
- First & direct contact with partnering Agencies & suppliers.
Assistant Account Manager
DPR Group
01.2023 - 05.2023
- Assisted account manager in daily operations and projects by identifying competitive and inspirational benchmarks for client companies
- Prepared briefs, editorial plans, reports, and content while diligently monitoring digital activities
- Supported agency's growth by consistently providing valuable insights and recommendations.
Marketing & Communication Assistant
MAZAGAN Resort
06.2022 - 09.2022
- Developed visuals and created engaging content through creative content writing and copywriting, formulating display and internal communication strategy for the Resort
- Managed Mazagan's App by overseeing content, communication, notification management, and E-mail campaigns
- Conducted benchmarking and competitive analysis, SEO analysis.
Education
Master in Marketing & Communication -
ISCAE
Casablanca 06.2023
Economy & Business Science -
CPGE ERRAZI
El Jadida06.2020
Skills
- Digital Marketing & SEO
- E-mail Marketing & automation, CRM
- UX/UI Design
- CMS (WordPress, Shopify, Wix)
- Prompt Engineering & content creation using AI tools
- Social Media & community Management
- Project Management
- English : Advanced
- French : Proficient
- AI Prompt Engineering
Extracurricular Activities
Club memberships / School Activities Freelance and active learning Discovering new places and sightseeing
Software
Sony vegas Pro
Adobe PS, Ai, Id
Meta Business Suite
Emplifi
Wordpress / Shopify
ChatGPT / Midjourney
Google Ads, Analystics
Eloqua
MS Office
Asana / Ora / Notion
Timeline
Communication Project Manager
STORYMAKEREZ
05.2024 - Current
Project Coordinator
RD Agency
11.2023 - Current
Content And Digital Marketing Associate
ARVAL BNP Paribas
08.2023 - 05.2024
Assistant Account Manager
DPR Group
01.2023 - 05.2023
Marketing & Communication Assistant
MAZAGAN Resort
06.2022 - 09.2022
Master in Marketing & Communication -
ISCAE
Economy & Business Science -
CPGE ERRAZI
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