Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
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SAMANTHA ZUBICARAY

SAMANTHA ZUBICARAY

Boston

Summary

Recent graduate of the Isenberg School of Management at UMass Amherst with a BBA in Marketing. Known for being a driven, high-energy individual with a strong work ethic, unwavering integrity, and a consistently positive attitude. Quick to learn complex information, and skilled at educating diverse audiences. I excel in client engagement, CRM tools, and managing time and priorities independently. Adaptable, coachable, and highly organized, I’m eager to contribute to a high-performance team where my ambition and proactive mindset can drive meaningful results, and long-term success.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Coordinator

Pet Companions
06.2023 - 03.2025
  • Increased boarding stays by 45% in three months through high-touch customer service and strategic word-of-mouth referral initiatives.
  • Boosted enrichment and grooming service bookings by 30% through social media promotions and client engagement strategies.
  • Developed and executed targeted marketing campaigns that increased brand awareness and service utilization.
  • Managed content strategy across platforms to drive engagement, promote special events, and support the upselling of premium services.

Social Media Manager / Team Lead

Town Dog
01.2022 - 01.2023
  • Led social media content planning and scheduling, increasing website traffic by 25% through consistent branding and targeted campaigns on Facebook.
  • Contributed to business growth by promoting services, managing online reviews, and encouraging client referrals.
  • Handled client communications, scheduling, and front-desk operations to ensure seamless customer service and retention.

Education

BBA - Marketing

University of Massachusetts Amherst
Amherst, MA
05-2025

Associate of Science - Business Administration

North Shore Community College
Danvers, MA
05-2023

Skills

  • Effective Communication
  • Client Education
  • Strong Interpersonal & Relationship-Building Skills
  • Creative Problem Solving
  • Customer Relationship Management
  • Excellent Time Management

Certification

  • Salesforce Trailhead
  • Proficient in Excel
  • HubSpot Digital Marketing Certification

Timeline

Marketing Coordinator

Pet Companions
06.2023 - 03.2025

Social Media Manager / Team Lead

Town Dog
01.2022 - 01.2023

BBA - Marketing

University of Massachusetts Amherst

Associate of Science - Business Administration

North Shore Community College

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SAMANTHA ZUBICARAY