Sarah Kessel
Beverly
Summary
Results-driven sales and content professional with expertise in B2B outreach and client relationship management. Successfully builds high-value prospect pipelines and engages decision-makers through effective communication and targeted strategies that drive business growth.
Overview
22
22
years of professional experience
Work History
Content Manager
Finelight Media Group
02.2026 - Current
- Conducted interviews with senior executives to identify content needs and business opportunities
- Executed outreach strategies through social media, AI tools, and email campaigns to engage potential clients
- Coordinate follow-ups and transition qualified leads to project management teams
- Researched and qualified target companies to establish high-value prospect pipelines
Account Executive
Optimum Water New England
09.2024 - 08.2025
- Managed full-cycle B2B sales, driving client acquisition through prospecting, demonstrations, and closing
- Cultivated strong client relationships, resulting in increased repeat business and referrals
- Negotiated contracts and tailored solutions to align with specific client requirements
- Managed territory and scheduled appointments to maximize sales opportunities
Server & Bartender
The Hardcover Restaurant
01.2004 - 05.2025
- Provided exceptional customer service in a high-pressure setting
- Managed multiple tasks simultaneously in a dynamic work environment
- Provided exceptional customer service in a fast-paced dining environment.
- Managed multiple tables efficiently during peak service hours.
- Collaborated with kitchen staff to ensure timely food delivery.
Lead Generator (Team Trainer)
Baystate Energy
02.2023 - 07.2024
- Trained and mentored new team members on outreach strategies and communication techniques, enhancing team readiness and effectiveness
- Generated qualified leads through door-to-door canvassing and community engagement, increasing local awareness of solar options
- Educated homeowners on solar eligibility and energy efficiency programs, promoting informed decisions on energy solutions
- Scheduled Mass Save appointments and facilitated connections with energy consultants
Lead Generator
Commonwealth Energy
09.2022 - 02.2023
- Set appointments and supported pipeline development, facilitating lead generation for sales teams
- Educated homeowners on energy savings programs, enhancing understanding of benefits and driving interest
- Conducted door-to-door outreach, identifying solar-qualified households to increase market reach
Special Education Paraprofessional
Hamilton-Wenham Regional School District
01.2021 - 12.2021
- Facilitated learning for students with developmental disabilities in classroom settings
- Collaborated with teachers to enhance instruction and manage classroom dynamics
- Assisted teachers in implementing individualized education plans for students with special needs.
- Supported classroom management by facilitating student engagement and participation.
- Provided one-on-one assistance to students during instructional activities and assessments.
Voice & Piano Teacher
Pleasant Street Music Studio
01.2017 - 01.2021
- Developed customized lesson plans and provided private and group music instruction to enhance student engagement and skill development
- Guided students through preparation for performances, recitals, and evaluations to bolster confidence and showcase progress
- Developed individualized lesson plans for diverse student skill levels.
- Instructed students in music theory and piano techniques.
- Organized recitals to showcase students' progress and talents.
Intensive Paraprofessional & Substitute Teacher
Salem Public Schools
01.2019 - 12.2020
- Supported classroom activities and implemented lesson plans in K-12 settings to enhance student engagement
- Facilitated behavioral and academic support for students with diverse needs, fostering an inclusive learning environment
- Assisted teachers in implementing educational programs and classroom activities.
- Supported students with special needs during lessons and assessments.
- Collaborated with educators to develop individualized instructional plans.
Education
Bachelor of Arts - Music, Minor in Educational Studies
Salem State University
Salem, MA01-2018
High School Diploma -
Peabody Veterans Memorial High School
Peabody, MA01-1999
Skills
- B2B Sales & Prospecting
- Lead Generation & Pipeline Development
- Client Relationship Management
- Sales Negotiation & Closing
- Communication & Presentation
- Training & Mentorship
- Social Media & Outreach Strategy
Timeline
Content Manager
Finelight Media Group
02.2026 - Current
Account Executive
Optimum Water New England
09.2024 - 08.2025
Lead Generator (Team Trainer)
Baystate Energy
02.2023 - 07.2024
Lead Generator
Commonwealth Energy
09.2022 - 02.2023
Special Education Paraprofessional
Hamilton-Wenham Regional School District
01.2021 - 12.2021
Intensive Paraprofessional & Substitute Teacher
Salem Public Schools
01.2019 - 12.2020
Voice & Piano Teacher
Pleasant Street Music Studio
01.2017 - 01.2021
Server & Bartender
The Hardcover Restaurant
01.2004 - 05.2025
Bachelor of Arts - Music, Minor in Educational Studies
Salem State University
High School Diploma -
Peabody Veterans Memorial High School