Sasha Toledo
Holyoke
Summary
Dynamic marketing professional with a proven track record, excelling in content creation and strategic marketing. Skilled in market research and social media marketing/management. Adept at performance tracking and fostering strong communication, I drive impactful marketing initiatives that align with business goals.
Overview
6
6
years of professional experience
Work History
Marketing Manager & Administrative Assistant
Soundscape Merchandise
Belchertown
04.2025 - 11.2025
- Developed marketing strategies to enhance brand presence in the merchandise sector.
- Led campaign planning and execution across various digital platforms.
- Conducted market research to identify customer preferences and trends.
- Managed social media accounts to engage with the audience effectively.
- Analyzed marketing data to refine strategies and improve effectiveness.
- Coordinated with sales teams to align marketing efforts with business goals.
- Generated ideas to increase sales through creative promotions.
- Created content for promotional materials, including brochures, flyers, and websites.
- Prepared and sent proposals to prospective clients.
- Designed graphics and logos for company blog, advertisements, newsletters, and other marketing collateral.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Designed, published, and tracked paid advertisements across various platforms, including Google Ads and META.
- Created engaging written copy for marketing campaigns across multiple projects and platforms.
Marketing Assistant
AFI Furnishings
South Deerfield
04.2024 - 04.2025
- Developed engaging content for company website and social media using Canva.
- Created product copy for AFI items sold through Company Store in collaboration with Amazon.
- Provided customer service by addressing inquiries and resolving complaints via social media.
- Composed and published online content across company social media accounts.
- Scheduled social media posts utilizing Hootsuite for efficient content delivery.
- Analyzed customer feedback to inform and enhance marketing strategies.
- Tracked monthly social media metrics to assess performance and engagement.
- Managed scheduling of social media posts using a comprehensive content calendar.
Administrative Assistant II
Holyoke Community College
Holyoke
11.2021 - 07.2023
- Developed marketing campaigns using Constant Contact, Mailchimp, and Navigate.
- Created content with Canva, Thankview, and Animoto to enhance outreach.
- Hosted workshops and webinars for students, faculty, and scholarship reviewers.
- Increased scholarship applications by 44% through strategic marketing initiatives.
- Expanded unique recipient reach by 69% via data analysis and new awarding strategies.
- Conducted market research to identify and engage new target audiences.
- Surpassed strategic marketing goals by achieving 44%, exceeding initial target of 20%.
- Coordinated annual scholarship reception event, providing comprehensive support.
Admissions Clerk
Holyoke Community College
Holyoke
07.2019 - 11.2021
- Oversaw processing of 500-700 applications each fall semester for nursing, veterinary technician, and radiology technician programs.
- Managed student applications across all majors alongside special programs.
- Conducted outreach to prospective students, supporting enrollment initiatives for upcoming semesters.
- Served as primary contact for budget-related purchases, ensuring effective resource allocation.
- Tracked all purchase orders within a small budget utilizing Excel over two years.
- Performed data entry and cleanup on application software, including Ellucian and Banner.
- Guided applicants in navigating admission systems and completing required paperwork.
Education
Master of Science - Digital Marketing
Bay Path University
Longmeadow, MA05.2023
Bachelor of Arts - Communications
University of Massachusetts
Amherst, MA05.2017
Associate of Arts - Liberal Arts
Holyoke Community College
Holyoke, MA05.2015
Skills
- Content creation and marketing strategy
- Market research and analysis
- Social media marketing
- Performance tracking, KPI tracking
- Strategic thinking
- Marketing campaign management
- SEO
- Advertising, paid ads
- Calendar management
- Time management and prioritization
- Decision-making and problem-solving
- Interpersonal communication skills
- Verbal and written communication
- Active listening and engagement
- Email marketing
Timeline
Marketing Manager & Administrative Assistant
Soundscape Merchandise
04.2025 - 11.2025
Marketing Assistant
AFI Furnishings
04.2024 - 04.2025
Administrative Assistant II
Holyoke Community College
11.2021 - 07.2023
Admissions Clerk
Holyoke Community College
07.2019 - 11.2021
Master of Science - Digital Marketing
Bay Path University
Bachelor of Arts - Communications
University of Massachusetts
Associate of Arts - Liberal Arts
Holyoke Community College