Sean Cohen
Hingham
Summary
Dynamic Senior Sales Executive with over 30 years of expertise in driving revenue growth and launching successful consumer product brands. Proven track record in securing multi-million-dollar retail partnerships across diverse channels, including mass, club, home improvement, drug, dollar, and e-commerce. Demonstrated success in national account strategy, contract negotiations, and product commercialization, complemented by strong leadership in sales team development. Renowned for building scalable sales organizations that achieve sustained growth, margin expansion, and significant market share increases.
Overview
35
35
years of professional experience
Work History
Senior Sales Consultant
Kenco Direct, LLC
01.2024 - Current
- Provide strategic sales and go-to-market consulting for consumer product manufacturers entering or expanding national retail distribution.
- Advise on pricing strategy, retailer negotiations, inventory planning, and profit optimization.
- Manufacturer Sales & Consulting Firm
- Selling to Walmart, Home Depot, Lowe’s, CVS, Walgreens, BJ’s, Dollar General, Family Dollar, QVC, Costco & Menards
Director of Sales
Allstar Innovation
01.2023 - 2024
- Built a new consumer products business in the Dollar Channel, generating $15M in sales across Dollar General, Family Dollar, and Dollar Tree.
- Secured new distribution at Home Depot, Lowe’s, and Menards, producing $25M in incremental revenue.
- Developed comprehensive sales tools and annual customer review materials aligned with product launches, inventory flow, and profitability targets.
- Drove a $20M total sales increase within the first year through strategic account expansion and disciplined execution.
National Sales Director
Intersell Ventures LLC
01.2019 - 01.2024
- Launched a new consumer products division, generating $30M in sales and establishing a fully operational national accounts organization.
- Secured distribution with Walmart, CVS, Dollar General, Kroger, Fred Meyer, Meijer, ACE Hardware, Walgreens, Target, Home Depot, Amazon, and additional national retailers.
- Led branding, packaging, marketing strategy, logistics, inventory management, and sales training.
- Achieved 20% annual sales and margin growth through data-driven forecasting, retailer-specific strategies, and disciplined execution.
Vice President of Sales
TV Direct, LLC
01.2017 - 01.2019
- Generated $19M in new consumer product and direct response revenue by expanding retail and distribution channels.
- Developed high-impact relationships with major national retailers, significantly expanding market reach.
- Led and mentored a 20-person sales team, exceeding quarterly revenue targets by 25%.
Vice President of Sales & Marketing
Harvest Trading Group
01.2009 - 01.2017
- Managed $70M in annual consumer products and direct response revenue.
- Designed and executed sales and marketing strategies that drove 20% year-over-year growth.
- Successfully launched new products, achieving a 30% increase in market share within the first year.
- Directed and developed a 50-person sales and marketing organization.
President & Founder
Sean Cohen & Associates
01.1997 - 01.2010
- Founded and led a national sales and consulting firm working with 100+ Fortune 500 suppliers.
- Closed $800M+ in retail contracts across mass, specialty, and direct response channels.
- Negotiated high-value programs resulting in 800,000+ units sold of flagship products including Smart Spin Food Storage System and Pasta Pro.
- Earned multiple industry honors, including Top Program Presenter and Key Salesperson awards.
Account Manager
One Eleven Group
01.1991 - 01.1997
- Represented Fortune 500 consumer product manufacturers to top U.S. retailers.
- Consistently exceeded sales targets through strong relationship management and strategic account planning.
- Executed retail sales strategies that maximized distribution and revenue growth.
Education
Bachelor of Arts - Business Administration
Ferris State University
Big Rapids, MISkills
- Client-focused sales consultation
- Negotiation expertise
- Conflict resolution
- Analytical thinking
- Decision-making
- Contract negotiation
- Forecasting
- Sales analytics
- Sales Management
- Business Development
- Customer Relationship Management (CRM)
Timeline
Senior Sales Consultant
Kenco Direct, LLC
01.2024 - Current
Director of Sales
Allstar Innovation
01.2023 - 2024
National Sales Director
Intersell Ventures LLC
01.2019 - 01.2024
Vice President of Sales
TV Direct, LLC
01.2017 - 01.2019
Vice President of Sales & Marketing
Harvest Trading Group
01.2009 - 01.2017
President & Founder
Sean Cohen & Associates
01.1997 - 01.2010
Account Manager
One Eleven Group
01.1991 - 01.1997
Bachelor of Arts - Business Administration
Ferris State University