

With 19 years of experience in business development, I am an expert in sales development, project management and operational marketing. These skills allow me to lead strategic initiatives with efficiency and creativity. My experiences combine solid field experience with a strategic vision of the company.
Member of the launch team of RMA Assistance and
the company's board;
Set up the commercial department from scratch;
Development of commercial and strategic orientations in
coordination with the CEO;
Achieved a CAGR of 12% over 5 years in alignment with the company's
ambitions; Achieved an annual renewal rate of 80% for B2C and 100% for B2B businesses;
Implementation and operationalization of the animation policy for distribution networks in Morocco and Europe;
Definition of the company's pricing policy;
Management of dashboards and performance indicators;
Management of the sales team.
Sales & marketing oriented
Leadership
KPI'S analysis and strategic orientations
Relashionships
Negociation
Project management
Teams management
Corporate governance