Profil professionnel
Vue d'ensemble
Expérience
Formation
Compétences
Informations complémentaires
Languages
Chronologie
Generic
SIHAM EZZERHOUNI

SIHAM EZZERHOUNI

Sales Development & Projects Managemt
Casablanca

Profil professionnel

With 19 years of experience in business development, I am an expert in sales development, project management and operational marketing. These skills allow me to lead strategic initiatives with efficiency and creativity. My experiences combine solid field experience with a strategic vision of the company.

Vue d'ensemble

19
19
years of professional experience

Expérience

Business Development, Distribution Network Management & Operational Marketing

RMA Assistance
2019.02 - 2025.12

Member of the launch team of RMA Assistance and

the company's board;

Set up the commercial department from scratch;

Development of commercial and strategic orientations in

coordination with the CEO;

Achieved a CAGR of 12% over 5 years in alignment with the company's

ambitions; Achieved an annual renewal rate of 80% for B2C and 100% for B2B businesses;

Implementation and operationalization of the animation policy for distribution networks in Morocco and Europe;

Definition of the company's pricing policy;

Management of dashboards and performance indicators;

Management of the sales team.

Head of Sales Development & Partnerships Morocco - Tunisia

AXA Partners
2018.01 - 2019.01
  • Responsible for business development and partnerships: Business development - Partnerships (hunting) Morocco and Tunisia Management of large account portfolios - Retention (farming) Morocco and Tunisia Operational Marketing Morocco

Senior Key Accounts Manager B2B

AXA Partners
2014.06 - 2017.12
  • Identification of new business opportunities and projects; Prospecting, commercial negotiation, preparation and presentation of commercial offers, response to tenders and client training; Participation in defining the commercial strategy and operational marketing; Participation in the preparation of the commercial budget and strategic plans; Customer/partner satisfaction and loyalty management; Mastery of margins and optimization of the profitability of ongoing contracts; Management of a commercial support team.

Business Development Manager

Newrest
2010.09 - 2014.05
  • Prospecting, commercial negotiation, and management of new projects; Development of the commercial portfolio and market share of the company; Management of portfolio accounts and customer loyalty management; Participation in defining the commercial strategy, pricing policy orientation, and analysis of field feedback; Coaching and supervision of regional teams and coordination with various internal departments.

B2B Project Manager (Local Market)

Atlas Voyages
2007.01 - 2010.08
  • Implementation of new event offers and incentive programs; Organization and logistics management of seminars, congresses, and events; Creation and management of projects including purchasing, negotiation with various suppliers, and coordination until delivery to the client; Project implementation and field support; Participation in national and international events and fairs.

Formation

EMBA - LEADERSHIP & GOVERNANCE

Ecole Hassania des Travaux Publics
/2024 - /2026

MASTER OF MARKETING -

Institut Supérieur de Commerce et d'Administration des Entreprises-ISCAE
Casablanca
/2010 - /2012

MASTER'S - BUSINESS ADMINISTRATION AND MANAGEMENT

Institut Supérieur International de Tourisme- ISIT
Tanger
/2002 - /2006

Compétences

  • Sales & marketing oriented

  • Leadership

  • KPI'S analysis and strategic orientations

  • Relashionships

  • Negociation

  • Project management

  • Teams management

  • Corporate governance

Informations complémentaires

  • TRAVELING
  • COOKING
  • VOLUNTARY ACTIVITIES
  • NETWORKING
  • EVENTS ORGANIZATION

Languages

French
Bilingue
Arabic
Langue maternelle
English
Avancé (C1)
Italian
Notions

Chronologie

Business Development, Distribution Network Management & Operational Marketing

RMA Assistance
2019.02 - 2025.12

Head of Sales Development & Partnerships Morocco - Tunisia

AXA Partners
2018.01 - 2019.01

Senior Key Accounts Manager B2B

AXA Partners
2014.06 - 2017.12

Business Development Manager

Newrest
2010.09 - 2014.05

B2B Project Manager (Local Market)

Atlas Voyages
2007.01 - 2010.08

EMBA - LEADERSHIP & GOVERNANCE

Ecole Hassania des Travaux Publics
/2024 - /2026

MASTER OF MARKETING -

Institut Supérieur de Commerce et d'Administration des Entreprises-ISCAE
/2010 - /2012

MASTER'S - BUSINESS ADMINISTRATION AND MANAGEMENT

Institut Supérieur International de Tourisme- ISIT
/2002 - /2006
SIHAM EZZERHOUNISales Development & Projects Managemt