TAYLOR JEAN
Woburn
Summary
Digital Marketing Analyst with in-depth knowledge of business intelligence, Digital Marketing Strategy, and implementation. Key strengths include Strong mathematics, statistics, and data analytics skills with a proven ability to synthesize data from multiple sources, identify trends, and report meaningful findings to drive strategy. Great understanding of digital advertising, content marketing, and e-commerce strategies. Highly experienced in identifying target audiences, customer segmentation, attribution modeling and devising digital campaigns. With my proficiency in various analytics tools, including Google Analytics, Power BI, Domo, and Salesforce, I can extract and interpret complex data sets, and provide actionable insights and recommendations to stakeholders. My skills in data visualization and reporting also allow me to present data-driven findings to both technical and non-technical audiences.
Overview
7
7
years of professional experience
Work History
Outbound Marketing Analyst
American Tower
12.2023 - Current
- Conducting market research to aid in go-to-market planning.
- Researching key customer audiences and create targeted messaging aimed to generate demand.
- Translate product value propositions into impactful collateral across sales enablement, outbound and partner marketing.
- Collaborating with marketing and other professions in the development of joint value propositions, marketing plans and collateral.
- Contribute to the execution of outbound marketing activities such as digital marketing, lead generation and website support.
Marketing Campaign Analyst
The Channel Company
03.2021 - 12.2023
- Managed website analytics for multiple clients in an agency-like environment, resulting in an average of 30% increase in website traffic.
- Managed Google AdWords campaigns and Facebook Ads to drive sales and increase engagement and referral traffic to the website.
- Devised and executed digital marketing strategies, delivering improvement in impressions and engagement across all social channels.
- Analyzed website traffic and social media data using Google Analytics and Excel.
- Conducted target keyword research to enhance SEO for organic search traffic and created keyword-rich content for social media using Google Search Console.
- Analyzed data trends from Google Analytics and prepared reports on consumer insights and trends to keep up with the competitors.
- Analyzed past paid campaigns and provided data-driven creative recommendations, increasing lead generation for the B2C audience.
- Supported marketing and demand generation efforts through data collection and analytics, resulting in an average of 25% increase in marketing ROI.
Marketing & Sales Manager
Solutions Review
07.2018 - 03.2021
- Developed and executed B2B marketing strategies for clients in the brand amplifier program, resulting in an average of 15% increase in brand awareness and a 10% increase in lead generation.
- Conducted market analysis, developed positioning and messaging, managed the marketing budget and analytics, leading market research projects, optimizing digital marketing campaigns performance, devising customer acquisition and retention strategies, optimizing digital campaigns, and testing website improvements to drive growth.
- Created and optimized Facebook ads targeted to parents using Meta Ads Manager and analytics from Google Analytics.
- Managed up to 18 clients weekly and provided reporting and analysis within two business days of campaign completion.
Education
Bachelor of Arts - Marketing
Merrimack College
05-2016
Skills
- Google Analytics
- Google Data Studios
- Google Tag Manager
- B2B Marketing
- Adobe Analytics
- Domo
- Power BI
- MS Office
- Marketo
- Salesforce
Timeline
Outbound Marketing Analyst
American Tower
12.2023 - Current
Marketing Campaign Analyst
The Channel Company
03.2021 - 12.2023
Marketing & Sales Manager
Solutions Review
07.2018 - 03.2021
Bachelor of Arts - Marketing
Merrimack College
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