THOMAS JR. ROCHON
Douglas
Summary
Dynamic foodservice equipment and design executive with extensive leadership in national accounts and design-build execution. Successfully managed complex projects and multi-site programs, enhancing customer satisfaction through standardized design-build processes and enterprise-level relationship management.
Overview
46
46
years of professional experience
1
1
Certification
Work History
Contract Sales Executive | Director, Food Equipment & Design Specialists | Senior Director, National Accounts
TRIMARK UNITED EAST
10.2016 - Current
- Lead contract sales for Design Build and National Account customers, managing complex foodservice equipment programs from concept through installation across multi-unit and enterprise environments.
- Managed strategic relationships with end users, consultants, and project stakeholders, facilitating high-volume pipeline of multi-site and national projects annually.
- Previously led national account strategy for enterprise foodservice operators, overseeing multi-site programs and standardizing proposal and pricing workflows across national platforms.
- Expanded national and multi-unit accounts through structured relationship management and specification-driven sales strategy, enhancing client engagement.
- Directed internal design and specification team for design-build execution, improving coordination between sales, estimating, and engineering functions.
- Developed and implemented design-build standards for engineering, estimating, and sales, improving consistency and execution across project delivery functions.
- Direct pre-submittal review of drawings, proposals, and pricing models to ensure accuracy, scope alignment, and commercial integrity across large-scale projects.
- Partnered with cross-functional teams and manufacturers to improve quoting accuracy, product selection, and on-time execution performance.
- Leveraged AutoQuotes, KCL Designer, BIM360, and Power BI to enhance pricing accuracy, project tracking, and reporting visibility.
- Progressive leadership across national accounts, design-build execution, and contract sales within a top-tier foodservice equipment organization.
Vice President, East Coast Sales
EVERIDGE INC.
03.2020 - 08.2021
- Led East Coast sales representatives for a commercial refrigeration manufacturer, overseeing regional revenue performance across multiple market channels.
- Oversaw major account negotiations and pricing strategy, driving engagement in large-scale projects to support regional revenue objectives.
- Directed territory strategy, key account development, and market penetration across design-build, consulting, and end-user segments.
- Managed manufacturer representative network to align with corporate sales goals and enhance performance standards.
- Collaborated with product, operations, and marketing teams to align product positioning with customer requirements and respond to market demand.
Foodservice Equipment Specialist
PERKINS PAPER / GORDON FOOD SERVICE (GFS)
05.2008 - 10.2016
- Developed complete kitchen equipment solutions aligned with operator requirements, budgets, and design parameters.
- Managed multiple concurrent projects from concept through installation coordination, supporting high-volume transactional and design-driven business.
- Supported sales organization of 125 professionals across New England by providing tailored equipment specifications and project support, enhancing team effectiveness.
- Prepared comprehensive proposals, pricing, and submittals using industry tools and manufacturer systems, ensuring alignment with client needs.
- Provided technical expertise to enhance sales execution and optimize customer outcomes across the region, contributing to client satisfaction.
Sales Manager, Design & Build
KITTREDGE EQUIPMENT COMPANY
02.2002 - 05.2008
- Led design-build sales execution for commercial kitchen projects from concept through installation.
- Developed equipment specifications, budgets, and kitchen design solutions that met diverse operator needs.
- Managed project pipeline, ensuring accuracy in proposals, drawings, and submittals for successful project execution.
- Strengthened relationships with consultants, end users, and contractors, leading to increased specification-based sales.
Territory Manager
CROWLEY MARKETING ASSOCIATES
09.1997 - 02.2002
- Managed regional territory supporting foodservice equipment manufacturers and specification development.
- Drove product placement through consultant, operator, and end-user engagement.
- Delivered product presentations, training, and project coordination across assigned markets.
Sales Manager
PARAMOUNT RESTAURANT SUPPLY
11.1991 - 05.1997
- Managed foodservice equipment sales operations supporting commercial kitchen projects.
- Developed specifications, pricing strategies, and complete equipment solutions.
- Led full-cycle sales process from prospecting through order execution and installation coordination.
Equipment Sales and Design Executive
NATIONAL EQUIPMENT COMPANY INC.
09.1980 - 11.1991
- Developed and sold complete kitchen solutions including layouts, specifications, and budgets.
- Managed full-cycle sales process including proposal development, pricing, and project execution.
- Built long-term customer relationships driving sustained repeat business and territory growth.
- Third-generation member of a family-owned foodservice equipment and supply dealership.
Education
Associate of Applied Business - Business Administration
Becker Junior College
06-1982
Business Administration
Worcester State University
Skills
- National Account Strategy & Execution
- Design-Build Program Leadership
- Commercial Kitchen Design & Specification
- Enterprise Customer Relationship Management
- Multi-Site Project Delivery
- Sales Leadership & Business Development
- Contract Negotiation & Pricing Strategy
- Budget Development & Cost Control
- Proposal Development & Bid Management
- Cross-Functional Team Leadership
- Process Development & Standardization
- Vendor & Manufacturer Coordination
- Power BI
- AutoQuotes
- KCL Designer
- BIM360
- Lawson ERP
- Microsoft Office Suite
Certification
- CFSP (Certified Foodservice Professional), Level 1, 2019
- ServSafe Certification
- Allergen Awareness Certification
- CPR Certified
- Private Pilot License
Volunteer Leadership
- The Lord’s Builders, Leader, 2014–Present
- MFC Church, Music Ministry Leader, 2016–Present
Core Leadership Competencies
- National Account Strategy & Execution
- Design-Build Program Leadership
- Commercial Kitchen Design & Specification
- Enterprise Customer Relationship Management
- Multi-Site Project Delivery
- Sales Leadership & Business Development
- Contract Negotiation & Pricing Strategy
- Budget Development & Cost Control
- Proposal Development & Bid Management
- Cross-Functional Team Leadership
- Process Development & Standardization
- Vendor & Manufacturer Coordination
- Power BI
- AutoQuotes
- KCL Designer
- BIM360
- Lawson ERP
- Microsoft Office Suite
Affiliations
- Family, flying, boating, music, classic cars
Timeline
Vice President, East Coast Sales
EVERIDGE INC.
03.2020 - 08.2021
Contract Sales Executive | Director, Food Equipment & Design Specialists | Senior Director, National Accounts
TRIMARK UNITED EAST
10.2016 - Current
Foodservice Equipment Specialist
PERKINS PAPER / GORDON FOOD SERVICE (GFS)
05.2008 - 10.2016
Sales Manager, Design & Build
KITTREDGE EQUIPMENT COMPANY
02.2002 - 05.2008
Territory Manager
CROWLEY MARKETING ASSOCIATES
09.1997 - 02.2002
Sales Manager
PARAMOUNT RESTAURANT SUPPLY
11.1991 - 05.1997
Equipment Sales and Design Executive
NATIONAL EQUIPMENT COMPANY INC.
09.1980 - 11.1991
Associate of Applied Business - Business Administration
Becker Junior College
Business Administration
Worcester State University