Digital media professional with 11+ years of experience including content creation, website management, social media curation, data analytics and healthcare marketing strategy. Delivers top-notch writing/communications, project management and knowledge of website editing via a CMS. Adaptable and efficient with learning new platforms, SEO, multi-departmental communication, as well as training new hires.
Overview
12
12
years of professional experience
Work History
Digital/Social Media Manager
UMass Memorial Health - Milford Regional Medical Center
02.2020 - Current
Curates and oversees social and digital content, including photo and video, as part of the marketing team
Manages social media accounts, engaging with the community, studying trends, and tracking competition
Analyzes metrics on social media and Google Analytics, turning reports into actionable items
Provides additional support for website management, including the creation of new pages on the company's main website and Intranet, via a CMS. Communicates with vendor, Geonetric, on updates and troubleshooting.
Films and edits internal content detailing new procedures and senior leadership updates
Collaborates with coworkers on marketing initiatives and internal communications, building plans for multi-point rollouts
Builds and maintains the Annual Report website on WordPress, including coordinating with graphic designers and photographers for content, adhering to deadlines
Social Media Producer
MassLive
07.2018 - 02.2020
Strategized for the main MassLive Facebook account, controlling flow of content, creating social copy, and maintaining the overall tone of the page
Created content for MassLive.com and affiliated social media accounts to drive traffic and audience engagement on social media channels
Generated performance reports via Google Analytics and Simply Measured, providing daily updates in morning meetings
Updates provided coworkers an understanding of trending topics, story avenues and performance
Communicated with leads at AdvanceLocal to understand changes in the market, evaluate progress and develop plans for content
Rapidly grew Instagram followers as the project lead with proven strategies and content generation
Digital Media Producer
New England Cable News/NBC Boston
04.2013 - 01.2018
Generated content for both the NBC Boston and New England Cable News websites by writing news articles, covering breaking news, and uploading video
Curated content on both websites via a CMS, ensuring proper formatting, layout and relevance
Managed social media accounts of both websites with relevant stories/topics/SEO to draw user engagement
Checked and reported metrics via Facebook Insights
Communicated with reporters, producers and managers for daily production, including updating information, providing reporters with additional content to use, and cross-promotion with on-air/digital product
Scheduled, filmed, produced and edited digital-only packages for NBC Boston as a one-man band
Primary full-time producer to train all new hires and freelancers on the platforms used, including the CMS, as well as tighten new hires' writing and reporting abilities
Recipient of an NBCUniversal GEM Award (Going the Extra Mile), which recognizes employees who go above and beyond their normal duties
Education
Bachelor of Arts - Journalism
University of Massachusetts Amherst
Amherst, MA
06.2013
Skills
Website/CMS Management
Social/Digital Content Strategy/Curation
Project Management
Healthcare Communications
Marketing Initiatives/Rollouts
Certification in Google Analytics
Adaptability and Aptitude With New Platforms
HIPAA Compliance
SEO Knowledge
New Hire Training
Timeline
Digital/Social Media Manager
UMass Memorial Health - Milford Regional Medical Center
02.2020 - Current
Social Media Producer
MassLive
07.2018 - 02.2020
Digital Media Producer
New England Cable News/NBC Boston
04.2013 - 01.2018
Bachelor of Arts - Journalism
University of Massachusetts Amherst
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