Summary
Overview
Work History
Education
Skills
Timeline
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Tim Jones

Uxbridge,MA

Summary

Digital media professional with 11+ years of experience including content creation, website management, social media curation, data analytics and healthcare marketing strategy. Delivers top-notch writing/communications, project management and knowledge of website editing via a CMS. Adaptable and efficient with learning new platforms, SEO, multi-departmental communication, as well as training new hires.

Overview

12
12
years of professional experience

Work History

Digital/Social Media Manager

UMass Memorial Health - Milford Regional Medical Center
02.2020 - Current
  • Curates and oversees social and digital content, including photo and video, as part of the marketing team
  • Manages social media accounts, engaging with the community, studying trends, and tracking competition
  • Analyzes metrics on social media and Google Analytics, turning reports into actionable items
  • Provides additional support for website management, including the creation of new pages on the company's main website and Intranet, via a CMS. Communicates with vendor, Geonetric, on updates and troubleshooting.
  • Films and edits internal content detailing new procedures and senior leadership updates
  • Collaborates with coworkers on marketing initiatives and internal communications, building plans for multi-point rollouts
  • Builds and maintains the Annual Report website on WordPress, including coordinating with graphic designers and photographers for content, adhering to deadlines

Social Media Producer

MassLive
07.2018 - 02.2020
  • Strategized for the main MassLive Facebook account, controlling flow of content, creating social copy, and maintaining the overall tone of the page
  • Created content for MassLive.com and affiliated social media accounts to drive traffic and audience engagement on social media channels
  • Generated performance reports via Google Analytics and Simply Measured, providing daily updates in morning meetings
  • Updates provided coworkers an understanding of trending topics, story avenues and performance
  • Communicated with leads at AdvanceLocal to understand changes in the market, evaluate progress and develop plans for content
  • Rapidly grew Instagram followers as the project lead with proven strategies and content generation

Digital Media Producer

New England Cable News/NBC Boston
04.2013 - 01.2018
  • Generated content for both the NBC Boston and New England Cable News websites by writing news articles, covering breaking news, and uploading video
  • Curated content on both websites via a CMS, ensuring proper formatting, layout and relevance
  • Managed social media accounts of both websites with relevant stories/topics/SEO to draw user engagement
  • Checked and reported metrics via Facebook Insights
  • Communicated with reporters, producers and managers for daily production, including updating information, providing reporters with additional content to use, and cross-promotion with on-air/digital product
  • Scheduled, filmed, produced and edited digital-only packages for NBC Boston as a one-man band
  • Primary full-time producer to train all new hires and freelancers on the platforms used, including the CMS, as well as tighten new hires' writing and reporting abilities
  • Recipient of an NBCUniversal GEM Award (Going the Extra Mile), which recognizes employees who go above and beyond their normal duties

Education

Bachelor of Arts - Journalism

University of Massachusetts Amherst
Amherst, MA
06.2013

Skills

  • Website/CMS Management
  • Social/Digital Content Strategy/Curation
  • Project Management
  • Healthcare Communications
  • Marketing Initiatives/Rollouts
  • Certification in Google Analytics
  • Adaptability and Aptitude With New Platforms
  • HIPAA Compliance
  • SEO Knowledge
  • New Hire Training

Timeline

Digital/Social Media Manager

UMass Memorial Health - Milford Regional Medical Center
02.2020 - Current

Social Media Producer

MassLive
07.2018 - 02.2020

Digital Media Producer

New England Cable News/NBC Boston
04.2013 - 01.2018

Bachelor of Arts - Journalism

University of Massachusetts Amherst
Tim Jones