Tim Jones
Uxbridge,MA
Summary
Digital media professional with 11+ years of experience including content creation, website management, social media curation, data analytics and healthcare marketing strategy. Delivers top-notch writing/communications, project management and knowledge of website editing via a CMS. Adaptable and efficient with learning new platforms, SEO, multi-departmental communication, as well as training new hires.
Overview
12
12
years of professional experience
Work History
Digital/Social Media Manager
UMass Memorial Health - Milford Regional Medical Center
02.2020 - Current
- Curates and oversees social and digital content, including photo and video, as part of the marketing team
- Manages social media accounts, engaging with the community, studying trends, and tracking competition
- Analyzes metrics on social media and Google Analytics, turning reports into actionable items
- Provides additional support for website management, including the creation of new pages on the company's main website and Intranet, via a CMS. Communicates with vendor, Geonetric, on updates and troubleshooting.
- Films and edits internal content detailing new procedures and senior leadership updates
- Collaborates with coworkers on marketing initiatives and internal communications, building plans for multi-point rollouts
- Builds and maintains the Annual Report website on WordPress, including coordinating with graphic designers and photographers for content, adhering to deadlines
Social Media Producer
MassLive
07.2018 - 02.2020
- Strategized for the main MassLive Facebook account, controlling flow of content, creating social copy, and maintaining the overall tone of the page
- Created content for MassLive.com and affiliated social media accounts to drive traffic and audience engagement on social media channels
- Generated performance reports via Google Analytics and Simply Measured, providing daily updates in morning meetings
- Updates provided coworkers an understanding of trending topics, story avenues and performance
- Communicated with leads at AdvanceLocal to understand changes in the market, evaluate progress and develop plans for content
- Rapidly grew Instagram followers as the project lead with proven strategies and content generation
Digital Media Producer
New England Cable News/NBC Boston
04.2013 - 01.2018
- Generated content for both the NBC Boston and New England Cable News websites by writing news articles, covering breaking news, and uploading video
- Curated content on both websites via a CMS, ensuring proper formatting, layout and relevance
- Managed social media accounts of both websites with relevant stories/topics/SEO to draw user engagement
- Checked and reported metrics via Facebook Insights
- Communicated with reporters, producers and managers for daily production, including updating information, providing reporters with additional content to use, and cross-promotion with on-air/digital product
- Scheduled, filmed, produced and edited digital-only packages for NBC Boston as a one-man band
- Primary full-time producer to train all new hires and freelancers on the platforms used, including the CMS, as well as tighten new hires' writing and reporting abilities
- Recipient of an NBCUniversal GEM Award (Going the Extra Mile), which recognizes employees who go above and beyond their normal duties
Education
Bachelor of Arts - Journalism
University of Massachusetts Amherst
Amherst, MA06.2013
Skills
- Website/CMS Management
- Social/Digital Content Strategy/Curation
- Project Management
- Healthcare Communications
- Marketing Initiatives/Rollouts
- Certification in Google Analytics
- Adaptability and Aptitude With New Platforms
- HIPAA Compliance
- SEO Knowledge
- New Hire Training
Timeline
Digital/Social Media Manager
UMass Memorial Health - Milford Regional Medical Center
02.2020 - Current
Social Media Producer
MassLive
07.2018 - 02.2020
Digital Media Producer
New England Cable News/NBC Boston
04.2013 - 01.2018
Bachelor of Arts - Journalism
University of Massachusetts Amherst
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