Tom Delaure
CAMBRIDGE
Summary
Motivated and detail-oriented Business student with a concentration in Marketing, experienced in market research, consumer analysis, and brand strategy development. Proven ability to translate customer insights into actionable marketing plans through academic projects and hands-on consulting work. Passionate about helping brands grow by aligning messaging with audience needs and staying ahead of market trends.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Floor Lead (Marketing)
Allbirds
Cambridge, MA
06.2022 - 02.2026
- Led a team of 7 associates on the sales floor, consistently meeting or exceeding daily sales targets
- Drove store performance to profitability, surpassing prior-year sales during sustained promotional periods
- Streamlined workflows using digital tools, reducing task time by approximately 20% and improving overall team efficiency
- Optimized product displays and merchandising strategies to support in-store marketing and increase sales
- Delivered personalized customer service to 40+ customers daily, improving engagement and conversion rates
Marketing Intern
The Hive
Palo Alto, CA
05.2020 - 08.2020
- Analyzed problems and worked with teams to develop solutions.
- Sorted and organized files, spreadsheets, and reports.
- Participated in workshops and presentations related to projects to gain knowledge.
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
Lifeguard
Cambridge, MA
05.2019 - 08.2019
- Learned and maintained proficiency in first responder skills such as First Aid and CPR.
- Monitored safety of guests in and around swimming pool.
Education
BBA - Marketing
Umass Boston
Boston05-2026
BBA - Marketing
Bunker Hill Community College
Charlestown, MA12-2022
Skills
- Marketing & Strategy: Market Research, Consumer Insights, Brand Strategy, Social Media Marketing, Campaign Planning
- Data & Analytics: Data Analysis, Microsoft Excel, Performance Tracking, Research & Reporting
- AI & Digital Tools: Prompt Engineering, AI Content Generation, Workflow Automation, AI-Assisted Research
- Business & Operations: Business Process Improvement, Store Operations, Team Leadership, Customer Experience
Certification
- First Aid/CPR Certified
- Completed Anthropic AI Training Program (All Courses)
Languages
English
Native or Bilingual
French
Native or Bilingual
Timeline
Floor Lead (Marketing)
Allbirds
06.2022 - 02.2026
Marketing Intern
The Hive
05.2020 - 08.2020
Lifeguard
05.2019 - 08.2019
BBA - Marketing
Umass Boston
BBA - Marketing
Bunker Hill Community College