Trent Beshaw
Sterling
Summary
Accomplished Wholesale Grocery Counselor with a proven track record of driving sales growth and client satisfaction. Expert in retail grocery merchandising and adept at fostering strong client relationships. Successfully managed a portfolio of 100+ accounts, consistently exceeding sales targets and enhancing team performance through mentorship and strategic guidance.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Wholesale Grocery Counselor
Associated Grocers of New England
07.2006 - 09.2025
- Manage a portfolio of 100+ wholesale grocery accounts and independent retailers, achieving consistent sales growth.
- Consistently exceed sales targets, contributing to overall company growth.
- Develop and maintain strong relationships with clients by understanding business needs, recommending product lines, merchandising, and consulting on store layout.
- Provide strategic guidance and advice to clients on market trends, pricing strategies, and promotional opportunities to strengthen and grow their business.
- Handle customer issues promptly, ensuring timely resolution, and high levels of client satisfaction.
- Maintain up-to-date knowledge of products and services offered to customers.
- Collaborate with other departments to ensure seamless communication for customer satisfaction.
- Mentor and train new account representatives, enhancing team performance.
Sales Supervisor
TBI Corp.
07.2003 - 06.2006
- Implemented a new business development plan, resulting in over 100 new accounts within 3 years.
- Supervised and mentored 6 Sales Counselors, fostering professional development and enhancing team performance.
- Designed and implemented custom plan-o-grams to increase customer sales.
- Developed strong relationships with key clients, increasing customer loyalty and repeat business opportunities.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly.
Senior Account Executive
Seder Foods
06.1999 - 06.2003
- Prospected and developed new business, increasing the customer base from $1 million to over $6 million.
- Addressed and resolved customer concerns on a day-to-day basis.
- Managed accounts receivables due from customers.
- Designed and implemented custom plan-o-grams.
- Assisted in training new Account Managers.
Skills
- Expert in retail grocery merchandising
- Strong knowledge of supermarket store practices
- Proven sales growth and revenue development
- Account management and client relations
- Customer retention
- Conflict resolution and problem solving
- Team collaboration and leadership
- Effective interpersonal communication
- Proficient in grocery wholesale and retail sales principles, methods and techniques
Certification
Certificate in Food Retail Management from Cornell University
Timeline
Wholesale Grocery Counselor
Associated Grocers of New England
07.2006 - 09.2025
Sales Supervisor
TBI Corp.
07.2003 - 06.2006
Senior Account Executive
Seder Foods
06.1999 - 06.2003