Summary
Overview
Work History
Education
Skills
Websites
Certification
Personal Information
Accomplishments
Languages
References
Timeline
Generic

Valeria Wallentin

Boston

Summary

Creative Marketing Specialist and Designer with expertise in data-driven strategies and content creation. Proven ability to enhance brand awareness and boost client revenue through effective marketing materials. Experienced in supporting machine learning systems and executing successful digital campaigns. Strong collaborative skills demonstrated through cross-functional teamwork and impactful campaign implementation.

Overview

6
6
years of professional experience
1
1
Certification

Work History

ML Data Associate

Amazon
Boston
06.2025 - Current
  • Labeled and evaluated data to enhance AI systems, including Alexa+ and Amazon Nova.
  • Utilized internal tools like MAHI and Binary to audit outputs and validate predictions.
  • Conducted quality checks on datasets to ensure compliance with standards.
  • Streamlined annotation workflows to boost efficiency and accuracy.

Founder & Content Strategist

The Insect Codex
Remote
02.2022 - Current
  • Company Overview: Independent Creative Project.
  • Conceptualized and illustrated a storytelling series on edible insects in Mexican culture, blending design, research, and content strategy to grow a niche online audience.
  • Independent Creative Project.

Graphic Designer & Marketing Strategist

Thoughtlight Agency
Boston
12.2023 - 05.2025
  • Led brand strategy and digital campaigns for clients, enhancing engagement by 42% across platforms.
  • Analyzed performance metrics to refine branding strategies and improve audience targeting.
  • Designed ad creatives that achieved a 26% increase in CTR and 38% boost in ROI.
  • Managed SEO and paid media strategies, resulting in 65% growth in followers for two brands.
  • Directed UX testing and UI design for MindStory App, improving early user retention by 15%.
  • Created web graphics and social media content for various platforms, including Brandeis University, MindStory, The Marketing Metrics Association, and Sit.Stay.Forever.
  • Presented design ideas to clients and incorporated feedback effectively.

Support Teacher

POTA
Boston
08.2023 - 12.2023
  • Supported classroom activities by preparing educational materials and resources.
  • Assisted lead teacher in managing classroom behavior and student engagement.
  • Organized and maintained classroom environment to promote a positive learning experience.

Brand Strategist & Designer

Dosha Agency
Mexico City
01.2023 - 05.2023
  • Directed brand development, experiential marketing, and BTL activations for RappiCard, Diageo, Nespresso, and Totalplay, reaching over 20,000 event attendees, and increasing brand awareness by 45% through immersive experiences.
  • Produced and executed integrated campaigns from concept to launch, enhancing customer engagement, and client satisfaction.
  • Managed 5+ brand activations, collaborating with cross-functional teams of 10 to 15 to deliver projects on time and under budget.
  • Conducted market research to identify consumer trends and competitive landscape insights.

Team Leader

ISRAEL21c
Remote
01.2021 - 12.2022
  • Company Overview: U.S.-based online magazine.
  • Led a team of 10 international student contributors in developing and executing content strategies, increasing average post reach by 47%, and boosting site traffic from social media by 33%.
  • Coordinated content calendars and campaigns to highlight underreported stories, strengthening audience connection with mission-driven content.

DTP Specialist

TransPerfect
Mexico City
08.2021 - 01.2022
  • Maintained high production standards to support brand consistency across global marketing materials.
  • Prepared multilingual documents for print and digital use for clients like Goodyear, Ninja, and Rituals, ensuring alignment with brand guidelines.
  • Managed multilingual project workflows ensuring timely delivery of client requests.
  • Maintained documentation for project progress, ensuring compliance with company standards.

Graphic Designer

So Extra!
Mexico City
03.2021 - 07.2021
  • Collaborated with clients to understand project requirements and design preferences.
  • Monitored social media trends and audience interactions.
  • Researched industry topics to inform content strategy.
  • Developed brand guidelines and visual identity standards for different clients, such as Vive Nadando, Neiman's Restaurant, and Tesh Sexy Ice Cream.

Internship Student

Trilce Ediciones
Mexico City
08.2019 - 02.2020
  • Assisted in project coordination and communication among team members.
  • Graphic designer with a focus on editorial projects, including Almanaque Tudum, Netflix.
  • Maintained project documentation, ensuring accuracy and accessibility for the team.

Education

MA - Communication: Integrated Marketing Communication Concentration

Suffolk University
Boston, MA
01.2025

B.A. - Graphic Design

Universidad Anáhuac
Mexico City
01.2021

Skills

  • Digital marketing and integrated campaigns
  • Social media marketing, content creation, and analytics
  • Email marketing and automation
  • Market research and consumer insights
  • UI/UX design and Figma prototyping
  • Adobe Creative Suite and Graphic Design
  • WordPress and CMS management
  • Data labeling for AI/ML
  • Web analytics tools (Google Analytics, Meta Business Suite, Brandwatch)
  • Google Workspace and project management tools
  • Marketing communications

Certification

  • Basic concepts of Digital Marketing, Google Garage Digital
  • Design for the 21st Century with Don Norman, Interaction Design Foundation
  • Consumer Research Foundations Certificate, Brandwatch Academy

Personal Information

Citizenship: U.S Citizen

Accomplishments

  • Vértice (College Leadership Program): Diploma in Professional Skills and Competencies and Diploma in Academic Excellence
  • Majon Le-Madrijim (gap year Leadership program): Cutting-edge program of the Judeo-Zionist world for youth leadership development and community strengthening.

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

References

References available upon request.

Timeline

ML Data Associate

Amazon
06.2025 - Current

Graphic Designer & Marketing Strategist

Thoughtlight Agency
12.2023 - 05.2025

Support Teacher

POTA
08.2023 - 12.2023

Brand Strategist & Designer

Dosha Agency
01.2023 - 05.2023

Founder & Content Strategist

The Insect Codex
02.2022 - Current

DTP Specialist

TransPerfect
08.2021 - 01.2022

Graphic Designer

So Extra!
03.2021 - 07.2021

Team Leader

ISRAEL21c
01.2021 - 12.2022

Internship Student

Trilce Ediciones
08.2019 - 02.2020

MA - Communication: Integrated Marketing Communication Concentration

Suffolk University

B.A. - Graphic Design

Universidad Anáhuac

Similar Profiles

CREATE PROFILE
Valeria Wallentin