Vanessa Madruga
Dracut
Summary
Detailed Project Manager and Marketing professional with an analytical curiosity, offering extensive experience in email and direct mail marketing. Has successfully managed multiple projects, while maintaining client relationships with excellent critical thinking, problem-solving and communication skills.
Overview
16
16
years of professional experience
Work History
Senior Account Manager
Data Axle
10.2022 - Current
- Coordinates with internal teams to facilitate prompt delivery of client projects.
- Manages daily client relationships and oversees project development as account lead for several Data Axle teams.
- Creates project plans using Microsoft Project and Basecamp to include coordination of project stakeholders.
- Ensures deadlines are met and projects meet client's needs and expectations.
- Communicates project status and completion to organization leadership, providing updates to ensure success of all initiatives.
- Identifies risks, analyzes challenges and makes recommendations both internally and externally.
- Creates corresponding responses and action plans accordingly.
Senior Data Analyst
Epsilon
11.2015 - 10.2022
- Worked closely with account team for coordination of Direct and Email campaigns.
- Created test matrices and control group allocations.
- Developed list instructions and timelines for all campaigns (recurring and adhoc).
- Recommended conquest vendors and audience selections for campaigns.
- Worked within allotted budget, order prospect lists, and manage timelines.
- Created email engagement reports using Email metric data.
Program Manager, Demand Generation
MarketOne International
08.2014 - 11.2015
- Managed email marketing automation, data optimization, and/or CRM projects ranging from ongoing managed services engagements to large, complex, custom fixed-cost projects.
- Maintained and managed project budgets, profitability, and timelines in Jira, keeping projects on time and within budget.
- Created tickets to assign tasks to technical resources; complete individual reporting; complete staff requirements forecasting.
- Created status reports for clients weekly, keeping client up to date on timelines and hours consumption.
- Managed all client communications, control client expectations, and ensure customer satisfaction and retention.
Sr. Marketing Communications Specialist
Liberty Mutual Insurance
10.2012 - 08.2014
- Collaborated with designers, copywriters and developers, and outside vendors to create effective direct mail and email marketing campaigns.
- Participated in the planning and scheduling of marketing communications materials that fulfill the needs of internal stakeholders.
- Analyzed campaign results by partnering with Marketing Analytics to determine if a campaign should retire or optimize.
- Maintained marketing budget and reports on expenses.
Marketing Analyst
Harte Hanks
06.2010 - 10.2012
- Tracked KPI metrics and developed spreadsheets for sales match reporting.
- Participated in the planning, execution and analysis of outbound communications and CRM programs designed to improve the profitability of the clients' business.
- Developed and executed list pulls for direct mail and email programs, and market research requests using the campaign management tool, Epiphany.
- Prepared analytic deliverables, including reports, graphs, and presentations.
- Assisted in development of proposals and timelines for database marketing projects.
Database Marketing Associate
Forrester Research
09.2007 - 06.2010
- Created all Forrester email, telesales, and mailing lists for Corporate Marketing, Events, Research, and Client Group Marketing by using complex queries and filters in an internal reporting system.
- Responsible for execution of monthly and quarterly email newsletters using Eloqua.
- Provided internal clients with email newsletter reporting.
- Processed purchase orders and check requests for marketing events.
Education
Bachelor of Science - Business Administration And Management
Salem State University
Salem, MA05.2006
Skills
- Project Management
- Budgeting
- Customer Relationship Management
- Issue Resolution
- Email Creative and Production Management
- Time Management
- Target Segmentation
- Sales Reporting
- Excellent Communication Skills
- Database Management
- Account Management
Timeline
Senior Account Manager
Data Axle
10.2022 - Current
Senior Data Analyst
Epsilon
11.2015 - 10.2022
Program Manager, Demand Generation
MarketOne International
08.2014 - 11.2015
Sr. Marketing Communications Specialist
Liberty Mutual Insurance
10.2012 - 08.2014
Marketing Analyst
Harte Hanks
06.2010 - 10.2012
Database Marketing Associate
Forrester Research
09.2007 - 06.2010
Bachelor of Science - Business Administration And Management
Salem State University
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