VIDYADHARA RAO

• Leads all of eCommerce products, payments systems to bring additional revenue stream for ZI (200M+)

Managed eCommerce product roadmap strategy and execution to form a digital unit within the organization that led to a new revenue stream

• Successfully led cross-functional teams comprised of engineering, marketing, sales, operations, finance, Sales Ops, enablement to achieve project milestones and deliver high-quality results.
• Worked with senior management on strategy roadmap and execution planning
• Utilized effective communication techniques to build relationships with stakeholders at all levels of the organization
• Experienced in PLG led growth & Strategy to drive revenue

• Main driver for building ZI's PLG & eCommerce ecosystem including Product Strategy, Product Roadmap, and Launching of products that is a strong and ever growing revenue stream
• Spearheaded launch of ZI's eCommerce checkout links, increasing sales self-service rate by 25% and improving cash collection
• Introduced ZI eCommerce Billing Portal, boosting self-service payment and invoice management, resulting in a 40% increase in timely payments
• Executed user data analysis to assess product performance, leading to a 15% improvement in product competitiveness and market share
• Collaborated with UX/UI departments to refine product design, enhancing user satisfaction ratings by 20%
• SME on 'Quote to Cash' business process in the integration between SFDC and SAP
• Managed several Q2C initiatives including financial data into Salesforce, VAT collection in Sales flow, order integration, etc
• Defined product features and user stories in collaboration with UX/UI teams, improving product interface and functionality
• Managed GTM system acquisition migrations, integrating over 8 cross functional teams to streamline operations and improve efficiency
• Defined product vision, roadmap, feature set, pricing strategy, go-to-market plans, and user experience design
• Steered a cross-functional team of 20 plus to overhaul the VAT collection process in ZI, increasing collection rates by 60% within the first 6 months

• Coordinated with engineering teams on 20 software development projects, advancing tech stack including Salesforce implementation, MuleSoft integrations and modernizing client offerings to their customers
• Managed E2E Project delivery and execution for various large corporations including Toyota, Capital Group, Slickdeals, Constellation Software, etc.
• Drove stakeholder meetings with C-suites resulting in clear and actionable product roadmaps aligning with client goals and objectives
• Successfully delivered multiple client deliverables enabling year over year annual revenue of over 10M
• Coached 15-20 teams across organization by developing in-house talent in Salesforce, technology Operations enhancing operational efficiency

• Enhanced PayPal credit's loan sanction process for small businesses by incorporating immediate rule validations into risk model (+5 basis points)
• Assisted in improving risk model accuracy by building and utilizing analytical tools for validation, impacting success metrics

• Integrated RFT tool with Selenium for 5 education corporations, enhancing their online learning platforms
• Successfully implemented Workday platform and encryption modules for a $2 billion asset management organization