Wendy Lattof
Operations & Supply Chain Leader
Peabody
Summary
Strategic and detail-oriented Operations Manager with over 20 years of experience in supply chain operations, demand forecasting, retail/wholesale fulfillment, and logistics. Proven success optimizing multimillion-dollar SKU portfolios, streamlining fulfillment with 3PLs and brokers, managing complex EDI workflows, and maintaining retailer compliance. Adept at cross-functional collaboration, data analysis, and system/process improvements that drive operational efficiency and customer satisfaction. Customer-centric and analytical Business Operations Professional offering over 20 years of diversified experience in supply chain, wholesale inventory, and category management, business analytics, and demand forecasting.
Overview
16
16
years of professional experience
2
2
Certifications
Work History
Director of Operations & Marketing
Create & Escape LLC
01.2016 - Current
- Oversee daily operations of a creative studio offering in-person, mobile, and virtual workshops, parties, and corporate events
- Drive marketing across digital, print, and grassroots channels to boost brand visibility and bookings
- Manage social media content, ads, and analytics to grow engagement and online reach
- Lead HR efforts including hiring, training, and team performance management
- Handle budgeting, accounting, and expense control to ensure profitability
- Manage inventory, logistics, and vendor relationships for smooth event execution
- Design and maintain the Shopify website for optimal user experience and e-commerce functionality
- Cultivate partnerships with businesses and local organizations to expand offerings and reach
- Implement operational improvements to enhance customer experience and efficiency
Wholesale Supply Chain Specialist
Ledvance
01.2020 - 01.2024
- Oversaw all aspects of EDI order processing and fulfillment across key retail partners including Amazon, Wayfair, and HomeDepot.com, managing over 900 active SKUs.
- Partnered with brokers and retailers to ensure timely PO receipt, follow-up, and flawless execution through shipment.
- Maintained SKU cross-reference systems and managed new item setup across customer portals to ensure data accuracy.
- Coordinated with 3PL providers to ensure on-time delivery, resolved routing issues, and minimized retailer chargebacks through strict compliance management.
- Monitored inventory levels across multiple DCs and led biweekly forecasting updates to prevent overstock or stockouts.
- Coordinated weekly meetings with cross-functional teams including Directors in Customer Service, DC, Logistics, Sales, and Overseas partners.
- Collaborated with sales, marketing, and finance during monthly S&OP cycles to align supply with promotional calendars and end-of-month shipping goals.
- Supported visual merchandising initiatives by managing special project orders and ensuring accurate kit fulfillment.
- Improved operational reporting and data accuracy through Excel dashboards tracking open POs, fulfillment rates, and retailer scorecards.
- Delivered a 15% reduction in excess inventory and increased fill rate reliability through targeted supply chain improvements.
- Managed bottoms-up forecasting, wholesale supply purchases, and shipment execution for $100M in annual volume using SAP, JDA, and advanced Excel modeling.
- Led biweekly executive meetings reviewing KPIs, forecast accuracy, and PIPO priorities.
- Conducted supply chain analysis for PSI and maintained vendor communications to ensure timely shipments.
- Maintained direct customer, marketing, and sales communication to gather forecast inputs and ensure supply alignment.
- Tracked project funnel status with sales and marketing to ensure all key projects were delivered on time.
- Served as New Item Manager, overseeing setup in retailer portals and conducting monthly stakeholder meetings to ensure seamless launches. Maintained PIPO logs and distributed monthly new item updates.
- Led weekly customer-facing meetings with Amazon and other eCommerce retail partners to align on forecasts, inventory availability, fulfillment issues, compliance issues and promotional timelines.
Wholesale Sr. Strategic Sales Business Planner
Converse
01.2015 - 01.2019
- Managed wholesale planning and PO execution for Nordstrom and Foot Locker accounts, overseeing ~$160M in annual volume.
- Supported end-to-end order lifecycle management by collaborating with sales, logistics, and customer service teams to ensure timely and accurate fulfillment.
- Led monthly S&OP cycles to align inventory, assortment strategies, and promotional timing with sales and marketing.
- Collected and analyzed sales, POS, and forecast data to inform demand planning and retailer replenishment strategies.
- Maintained product data accuracy and supported new item setup by coordinating with internal and retail partners.
- Partnered with retailers and internal cross-functional teams to ensure compliance with shipping guidelines, labeling, and pack standards.
- Produced executive-ready reporting packages including sales KPIs, forecast variance, and open order tracking.
Wholesale Sr. Demand Planning Analyst III
Keurig GMCR
01.2014 - 01.2015
- Managed 150+ wholesale grocery accounts with a combined annual volume of $200 million.
- Conducted thorough research to create an accurate monthly demand forecast and partnered with senior management to align towards business goals.
- Collaborated with cross-functional teams to determine the impact of incorporating market intelligence and Supply Chain.
- Reviewed current POS trends, shipments, and inventory levels to provide in-depth analysis to adjust customer-level wholesale forecasts accordingly.
- Managed the anticipated demand for new/seasonal products.
- Drove alignment of forecast with senior management for monthly S&OP meetings.
- Conducted regularly scheduled customer calls with key accounts to review sales and forecasts.
Wholesale Senior Demand Planning Manager
PetEdge
01.2010 - 01.2013
- Managed inventory management, supply chain, logistics, demand planning and forecasting of all Mass Merchant National Wholesale Accounts.
- Created 'best practice' training tools and documented a new national account process.
- Developed, tracked, and analyzed trends and all reports.
- Created sales and analysis reporting for key decision makers used to identify growth opportunities.
- Negotiated pricing discounts and shipping guidelines with vendors and cost savings strategies with factories/suppliers.
- Managed National Account Drop Ship Vendors, Weekly EDI transactions.
- Managed team of 4 and oversaw all HR functions of staff, training & development.
- Managed EDI process for accounts
Education
Bachelor of Science - Business Management, Entrepreneurship
Endicott College
Beverly, MASales Planning & Forecasting Certification Specialist - undefined
Institute of Business Forecasting & Sales Planning
Tableau, Power BI, SQL, Python, Data Science with Python
Skills
- Logistics
- PO Management
- Fulfillment
- Cross-Functional Communication
- Marketing Campaigns
- Strategic Partnerships
- New Item Project Management
- Excellent communication
- Collaboration skills
- Budget Planning
- Trend Analysis
- Forecasting
- Reporting
- Data Analytics
- SQL
- Python
- Power BI
- Tableau
- Data Visualization
- Staff Training
- Team Collaboration
Certification
Sales Planning & Forecasting Certification Specialist, Institute of Business Forecasting & Sales Planning
Timeline
Wholesale Supply Chain Specialist
Ledvance
01.2020 - 01.2024
Director of Operations & Marketing
Create & Escape LLC
01.2016 - Current
Wholesale Sr. Strategic Sales Business Planner
Converse
01.2015 - 01.2019
Wholesale Sr. Demand Planning Analyst III
Keurig GMCR
01.2014 - 01.2015
Wholesale Senior Demand Planning Manager
PetEdge
01.2010 - 01.2013
Sales Planning & Forecasting Certification Specialist - undefined
Institute of Business Forecasting & Sales Planning
Tableau, Power BI, SQL, Python, Data Science with Python
Bachelor of Science - Business Management, Entrepreneurship
Endicott College
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