William Martin
Boston
Summary
Dynamic professional with extensive experience at CelebExperts, excelling in strategic planning and relationship building. Successfully negotiated over $3 million in partnerships and managed 400+ social media campaigns, enhancing brand visibility and client engagement. Proven leader with strong decision-making skills, driving operational efficiency and stakeholder engagement through impactful presentations.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Vice President of Activations & Retention
CelebExperts / Renegade Talent MGMT
05.2025 - Current
- Handled the full activation process for over 400 social media campaigns in addition to corporate speaking bookings, television advertisement shoots, and on-site appearances.
- Negotiated and contracted over $3 million in influencer, celebrity and corporate partnerships on behalf of our exclusive client roster inclusive of Olympic athletes, reality Television stars and digital creators/influencers.
- Assisted in corporate consulting on digital strategy inclusive of vetting creators, negotiation of rates, contracting, execution and metrics reporting.
- Assisted in developing and implementing operational initiatives to enhance efficiency.
- Developed presentations for stakeholder engagement, showcasing key performance insights.
Senior Retention and Activations Manager
CelebExperts / Renegade Talent MGMT
05.2022 - 05.2025
- Developed and implemented marketing campaigns to enhance brand visibility and client engagement.
- Oversaw project management for social media executions as well as events, ensuring seamless execution from planning to completion.
- Cultivated relationships with brands marketing with our client roster to expand networking opportunities and partnerships.
Research Manager & Sales Associate Internship
CelebExperts
01.2021 - 08.2021
- Worked alongside CEO Evan Morgenstein and President Christina Brennan as an assistant talent agent for the top influencers across social media.
- Assisted in SEO writing for company website
- Analyzed market trends to inform strategic decision-making and project direction.
Education
Bachelor of Science - Marketing
Providence College
Providence, RI05-2022
Skills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Client relationship building
- Strategic planning
- Account management
Certification
- Microsoft Office Specialist Excel
Timeline
Vice President of Activations & Retention
CelebExperts / Renegade Talent MGMT
05.2025 - Current
Senior Retention and Activations Manager
CelebExperts / Renegade Talent MGMT
05.2022 - 05.2025
Research Manager & Sales Associate Internship
CelebExperts
01.2021 - 08.2021
Bachelor of Science - Marketing
Providence College