Seasoned UX/Product Designer and Engineer with over 10 years of experience leading design for enterprise SaaS platforms, machine interface GUIs, large-scale eCommerce sites, and smart home mobile apps. Expert in simplifying intricate workflows into intuitive user journeys, possessing extensive knowledge in design systems and component libraries. Known for bridging technical execution with optimal experience. Career foundation in branding and creative direction at leading global agencies (DDB, Publicis, FCB), designing for global brands.