Overview
Work History
Education
Skills
Timeline
Training
Intercultural Skills
Leisure
Training
Intercultural Skills
SalesManager
Yasmina Addou

Yasmina Addou

Rabat

Overview

20
20
years of professional experience

Work History

Sales Manager

The Ritz-Carlton
01.2019 - Current
  • Observing the market, identify the trends, and conduct weekly analysis
  • Maintaining and building hotel relationships with existing and new key accounts
  • Helping the Sales director & Marketing in preparing sales budget, different analysis, and action plans that need to be implemented
  • Analyzing business needs in order to provide a personalized service to our high-end clientele in a professionally and efficiently manner once the hotel in open
  • Working within the local and the international market to promote our hotel to our high end corporate and leisure clients
  • Meeting and arranging sales calls with prospective clients and present them the hotel in order to generate business for the hotel
  • Participating in travel trade shows, conventions and events in order to create more visibility to our hotel and promote it

Corporate Sales Manager

Sofitel Rabat Jardin des Roses
01.2016 - 01.2019
  • Company Overview: Accor
  • Observing the market, identify trends, and maintaining hotel relationships with key accounts
  • Increasing REVPAR and gaining market share through an aggressive direct sales and marketing effort
  • Organizing and establishing a marketing strategy for both Individual and group corporate segments
  • Preparing regular reporting detailing sales team efforts and attained results
  • Maximizing revenues of the hotel and surpassing sales goals
  • Conducting weekly sales reports for management
  • Accor

Leisure Sales Manager

Sofitel Rabat Jardin des Roses
01.2013 - 01.2016
  • Company Overview: Accor
  • Establishing and maintaining strategies for sales and marketing for the leisure market FIT, Golf and group segments
  • Participating in marketing campaigns, industry shows, seminars and call campaigns to find new prospects
  • Increasing REVPAR and gaining market share through an aggressive direct sales and marketing effort
  • Attending travel trade shows and exhibition such as FITUR, Top Resa, IBT, EIBTM, WTM, in France, Spain, Germany, and UK
  • Developing golf segment in all the important markets to drain more business
  • Attending each year IGTM (Portugal, Spain, Italy, Marrakech) and deliver professional presentations about the hotel and the destination to prospects and key clients
  • Increasing the visibility of the hotel on different Web sites and brochures of our partners in the local and international market
  • Working within the local markets and the international market to promote our hotel to leisure clients
  • Organizing events every month in the hotel for our leisure clients in order to constantly promote our hotel
  • Establishing the annual LDR for FITs with the Revenue Manager
  • Creating and implementing promotions to attract new business travel account and stimulate repeat business: (families, golf, Spa...)
  • Accor

Project Manager

Sofitel Marrakech
05.2009 - 01.2013
  • Company Overview: Accor
  • Developing Tour Operating Segment for Sofitel collection hotel in Morocco (8 hôtels): Contracting – Visibility– Conducting market studies for American and English Tour Operators - Handled CRM Database
  • Mice: collecting and working efficiently on MICE Database locally and internationally for the following markets: (France, UK, USA, Morocco, Italy, Spain, Portugal, South America, Russia– Elaborating MICE Packages – Site visits and inspection
  • In charge of the organization of MICE events in the hotel, their follow-up and their good progress until their completion
  • (Elaboration of estimate, Confirmation, Draft agreement, Function, Invoicing)
  • Coordination of the operational technical teams during each event
  • Accor

Consultant

Power Horse
02.2005 - 01.2007
  • Company Overview: Energetic Drink
  • Initiating action plans for Marketing Strategy
  • Built action plans for new product developments
  • Organizing cultural and sport events to promote the product brands
  • Energetic Drink

Sales Coordinator

Transport Media Management
11.2004 - 01.2005
  • Company Overview: Advising Agency
  • Offering a perfect and high-level service to all our big keep account
  • Analyzing all the sales data to ensure quality and present them to the sales manager
  • Negotiating contract terms and establishing customer follow-ups on payment collection
  • Presenting weekly reports on the status of the current contracts and the upcoming ones which are in the negotiation phase
  • Advising Agency

Education

Bachelor in Business Administration - B. B. A

University of Houston

International Baccalaureat -

International College of Rabat

Skills

  • Intercultural Skills
  • MS Office
  • Anais
  • Opera

Timeline

Sales Manager

The Ritz-Carlton
01.2019 - Current

Corporate Sales Manager

Sofitel Rabat Jardin des Roses
01.2016 - 01.2019

Leisure Sales Manager

Sofitel Rabat Jardin des Roses
01.2013 - 01.2016

Project Manager

Sofitel Marrakech
05.2009 - 01.2013

Consultant

Power Horse
02.2005 - 01.2007

Sales Coordinator

Transport Media Management
11.2004 - 01.2005

International Baccalaureat -

International College of Rabat

Bachelor in Business Administration - B. B. A

University of Houston

Training

  • Key of Luxury
  • The business we do
  • Attitude and Appearance
  • Fit for Business
  • Sales Techniques and Negotiation

Intercultural Skills

Fluent, Fluent, Fluent, MS Office, Anais, Opera

Leisure

  • Traveling
  • Reading
  • Movies
  • Music

Training

  • Key of Luxury
  • The business we do
  • Attitude and Appearance
  • Fit for Business
  • Sales Techniques and Negotiation

Intercultural Skills

Fluent, Fluent, Fluent, MS Office, Anais, Opera

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