YASSIR LAMRANI
Country General Manager | Business & Tech Strategist
Bouskoura
Summary
Recognized leader in business strategy, innovation, and digital transformation, featured in the Choiseul 100 Africa ranking for Economic Leaders of Tomorrow. Experienced in building and scaling companies in technology, telecom, and agritech sectors, with a strong international footprint across 15+ countries. Proven expertise in leading growth strategies, restructuring, and business development, with a sharp ability to negotiate and engage key stakeholders. Core Values: Curiosity | Creativity | Ambition | Empathy | Loyalty
Results-driven management professional with history of optimizing country-level operations. Skilled in strategic planning, team leadership, and process improvements to enhance productivity. Known for fostering collaborative environments and consistently achieving business objectives.
Overview
29
29
years of professional experience
3
3
Languages
Work History
Country General Manager
SupPlant
12.2023 - Current
- Company Overview: Smart Irrigation Technology
- Leading the expansion of SupPlant in Morocco, an agriculture technology company specializing in precision irrigation and AI-driven water management
- Defining and executing growth strategy in Morocco
- Managing partnerships with farmers, institutions and key industry stakeholders
- Deploying AI-based irrigation solutions to enhance water efficiency and boost productivity
- Overseeing business development, strategic partnerships, and market entry strategy
- Smart Irrigation Technology
- Gained valuable insights into customer preferences through regular market research activities, enabling informed decision-making at the executive level regarding product offerings or marketing tactics.
- Achievements: great market penetration among major industry players, 200% ARR growth in 2024
Chief Executive Officer
CASANET
01.2013 - 12.2023
- Company Overview: Maroc Telecom Group
- Transformed CASANET into a leading digital services company, overseeing IT infrastructure, cloud solutions, and cybersecurity services
- Increased revenue by 60% over 5 years
- Expanded operations to 15+ countries, with 30% of revenue from international markets
- Successfully restructured the company, adding new innovative digital services
- Led high-impact projects with major clients in finance, government, and industry
- Maroc Telecom Group
Chief Operating Officer
CASANET
Rabat
01.2006 - 01.2013
- Company Overview: Maroc Telecom Group
- Launched new business divisions (IT Infrastructure & Cloud)
- Grew market share by securing strategic corporate partnerships
- Maroc Telecom Group
Founder & Country Manager
Passworld
01.1999 - 01.2006
- Company Overview: Mobivillage Group
- Built a mobile app startup, negotiated contracts with major telecom operators
- Successfully sold the company to a French partner
- Mobivillage Group
Co-Founder
Liberty Tel
01.1996 - 01.1999
- Company Overview: Avenir Telecom Group
- Launched one of the first private mobile phone distribution networks in Morocco
- Sold to Avenir Telecom
- Avenir Telecom Group
Education
Master’s Degree - Economic & Financial Strategy
Sciences-Po Paris
Business School
HEM
Baccalauréat - Série C (Maths & Science)
Lycée René Descartes
Skills
- Strategic Business Development
- Agritech & Smart Farming
- AI & Data-Driven Decision Making
- Corporate & Digital Transformation
Sales leadership
Product launches
Industry Involvement
- APM (Association pour le Progrès du Management)
- CGEM (Confédération Générale des Entreprises du Maroc)
- APEBI (Moroccan Federation of Tech Companies)
- CJD (Centre des Jeunes Dirigeants)
- Réseau Entreprendre
- Sciences-Po Alumni
Timeline
Country General Manager
SupPlant
12.2023 - Current
Chief Executive Officer
CASANET
01.2013 - 12.2023
Chief Operating Officer
CASANET
01.2006 - 01.2013
Founder & Country Manager
Passworld
01.1999 - 01.2006
Co-Founder
Liberty Tel
01.1996 - 01.1999
Business School
HEM
Baccalauréat - Série C (Maths & Science)
Lycée René Descartes
Master’s Degree - Economic & Financial Strategy
Sciences-Po Paris
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